A/B testing High impact X-functional 
ConversionXL
FEBRUARY 28, 2017
There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? If I do X, I expect Y.
ConversionXL
APRIL 12, 2017
Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Research and A/B testing. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? Interview Phase (1 Day).
ConversionXL
JUNE 19, 2018
You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Make a connection between A/B testing and your boss/strategy. Prioritise impact over speed. Select tests that make a real impact. That’s a problem.
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