Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

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A/B testing CTR Conversion Clients 96

Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.

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A/B testing Price Conversion Prospecting 100

Search Engine Land

MAY 2, 2022

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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A/B testing Launch Engineering Conversion 83

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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A/B testing Follow-up Start-ups User Experience 92

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Let’s consider an example.

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A/B testing E-commerce Campaign Strategic planning 92

ClickFunnels

AUGUST 16, 2021

Why Should You Use Split Testing To Optimize Your Sales Funnel? What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? A/B Testing Ideas).

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A/B testing Conversion Technique Follow-up 246

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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A/B testing Campaign Retail Angle 114

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The post Klaviyo launches Klaviyo AI appeared first on MarTech. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time.

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Launch A/B testing Campaign Technology 112

ClickFunnels

AUGUST 8, 2021

A/B testing. A/B testing. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. In contrast: Our co-founders each had over a decade of experience selling online via sales funnels before they launched ClickFunnels. A/B testing. Sub-accounts.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

SEPTEMBER 17, 2021

” Fortunately, direct marketing copywriters have been A/B testing copy for over a century now, going all the way back to the days of direct response letters sent via snail mail. Online marketers have been obsessively A/B testing landing pages and sales pages for at least two decades now. It’s good stuff!

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A/B testing Sales Conversion Price 235

ClickFunnels

OCTOBER 26, 2021

However, you can make it even more effective by tweaking it to your specific situation, whether you’re launching a book, running an agency, selling physical products, whatever. Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel. And launch your funnel! …in

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Consult A/B testing Cross-sell Sales 201

ClickFunnels

NOVEMBER 18, 2021

Choose the best idea and create your test! Create A/B Test. Technically speaking, creating an A/B test is really easy — you can even do it right inside of your ClickFunnels account. Once you do, create your test and launch it! How much time are you willing to give it? Give it Time.

Lead generation 232

Lead generation A/B testing Conversion Click Through Rate 232

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Improved A/B testing. AdMob is launching an enhanced A/B testing tool for publishers who experiment with multiple mediation setups. The improved A/B testing functionality is set to be available in beta soon. Real-time bidding buyers. Upgraded mediation toolkit.

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A/B testing Construction Gaming Campaign 112

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

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Growth A/B testing Non-Profits Engineering 133

Search Engine Land

SEPTEMBER 27, 2023

However, you will still be able to run A/B tests in Google Analytics 4. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Testing in GA4. Why we care. Be sure to download it from the Optimize user interface before September 30.

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A/B testing User Experience Engineering Launch 112

SaaStr

NOVEMBER 2, 2022

Billion market cap after launching back in 2012. Everything is aggressively A/B tested, including new product development. A/B testing can be harder in lower volume B2B products, but it’s a reminder we all need to do more of it. They run 500 A/B tests a quarter. #4.

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A/B testing B2C B2B Growth 125

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All these templates have been relentlessly A/B tested.

Gaming 239

Gaming Commission Sales X-functional 239

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. It was texted extensively over a period of months, constantly being refined, augmented, and tested again.

A/B testing 133

A/B testing Represent Non-Profits Price 133

Martech

APRIL 25, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

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A/B testing Launch Presentation 121

ClickFunnels

DECEMBER 19, 2021

These typically increase the conversion rate but you should A/B test everything just to be sure. And yes, we understand that ditching your website altogether might seem a bit drastic, but at least consider A/B testing your lead magnet landing page against your homepage. And launch your funnel! …in Just saying.

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Lead generation Cross-sell Non-Profits A/B testing 263

ClickFunnels

SEPTEMBER 21, 2021

Entrepreneurs can share or “launch” their brands, receive upvotes and comments, and even generate leads via a simple CTA — since it’s an entrepreneur community, it’s particularly effective for B2B businesses. Here’s an example from Email Mastery’s Product Launch page…. Here are a few tips to make your launch on Product Hunt a success….

Lead generation 244

Lead generation B2B Launch Referrals 244

ClickFunnels

JANUARY 28, 2022

The company launched back in 2016. Here at ClickFunnels, we have spent the last seven years relentlessly A/B testing sales funnels, including the standard elements of landing pages. A/B Testing. You split the traffic in two and send half of it to the variant A and half of it to the variant B.

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A/B testing Launch Price Up-sell 148

Search Engine Land

NOVEMBER 29, 2023

Run creative A/B tests. Upon completing the course and passing the test, you will become a Reddit Ads Creative Certified partner. The course, titled “Reddit Ads Creatives”, is a free hour-long session for intermediate marketers that covers how to: Build engaging ad creatives. Adhere to Reddit ads best practices.

Launch 90

Launch A/B testing Education Clients 90

ClickFunnels

NOVEMBER 21, 2021

Now, seven years after the launch, it’s at $100M+ in annual revenue. Test your hypothesis with A/B testing. Keep testing hypotheses until you solve the problem. And launch your funnel! …in We believe that the most effective way to sell anything online is the Value Ladder sales funnel. in just five days.

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Pitch Sales Lead generation Niche 256

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. A/B testing copy has limitations, too. Why A/B testing isn’t a replacement.

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A/B testing E-commerce Pitch Campaign 116

ClickFunnels

JUNE 22, 2021

Online marketers have been obsessively A/B testing landing pages for over two decades now, so we already know what works and what doesn’t. And launch your funnel! …in #3 Improve Your Landing Page. The third most important factor that affects your lead generation funnel conversion rate is your lead magnet landing page.

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Lead generation A/B testing Contact Conversion 230

Search Engine Land

JANUARY 11, 2024

Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. The platform also enables various company departments to jointly review and approve the same set of banner creatives, facilitating faster campaign launches for advertisers. Why we care. Automated optimization.

Retail 108

Retail A/B testing Click Through Rate Launch 108

Martech

OCTOBER 11, 2021

According to the presentation, these include applications such as Adobe Launch, Adobe Analytics, Google Analytics, and Databricks. Once the customer data collection, tracking, and visualization are set up and functioning, marketers should begin testing their hypotheses and analyzing the findings.

Customers 137

Customers A/B testing Presentation User Experience 137

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”.

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Conversion A/B testing Objectives and Key Results Manufacturing 121

Veloxy

APRIL 25, 2022

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. The longstanding debate of short cold emails versus long cold emails also grew louder the past two years.

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A/B testing Inside sales Contact Consult 214

Martech

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. When allocating money, always set aside a sum for A/B testing, as it can help you greatly improve your campaign’s performance. Run A/B tests even when your campaign performs well.

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Campaign A/B testing Conversion Launch 109

ConversionXL

MAY 6, 2014

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. tailor your offer to your audience or… B.) There were only 5,000 packages available. So what happened?

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A/B testing CTR Contract Click Through Rate 132

ConversionXL

APRIL 24, 2017

It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which left optimizers around the world waiting in line to try it out. Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. Redirect Tests.

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A/B testing Objectives and Key Results GTM Represent 102

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. 3) Write highly-targeted ad copy and utilize A/B testing. With the Google Ads built-in A/B testing feature, you can also test out different headlines or descriptions to see which performs better.

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Campaign Prospecting A/B testing Conversion 146

ClickFunnels

JUNE 23, 2021

Fortunately, online marketers have been A/B testing landing pages for over two decades now, so we know what the best practices are. And launch your funnel! …in Your lead magnet landing page is its sales page. You might be giving the lead magnet away for free but you still need to persuade the potential customer to download it.

Lead generation 219

Lead generation Appointment A/B testing Pitch 219

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). Perhaps most importantly, the ESR approach tends to be rooted in data insight.

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Process A/B testing Objectives and Key Results UX 103

Hubspot

JANUARY 16, 2020

Additionally, you might try holding focus groups to ensure your marketing campaign is truly targeted to the right demographics before you officially launch. Posts about discounts, upcoming launches, and re-posting favorable reviews are all ways to use social media to create useful content.

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A/B testing Launch Technique Campaign 91