Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.

A/B testing 100

A/B testing Price Conversion Prospecting 100

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

A/B testing 96

A/B testing CTR Conversion Clients 96

Search Engine Land

MAY 2, 2022

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

A/B testing 83

A/B testing Launch Engineering Conversion 83

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Let’s consider an example.

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

ClickFunnels

AUGUST 16, 2021

Why Should You Use Split Testing To Optimize Your Sales Funnel? What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? A/B Testing Ideas).

A/B testing 246

A/B testing Conversion Technique Follow-up 246

Martech

DECEMBER 12, 2024

Perhaps something like this: Pre-launch SMS. Launch email. With some basic A/B testing, youll be able to confirm the best time to send marketing texts for the best engagement. Reminder email. Urgent reminder SMS. Last chance SMS/email. The same goes for sending days.

A/B testing 110

A/B testing Campaign Legal Launch 110

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 113

A/B testing Campaign Retail Angle 113

Salesforce

AUGUST 8, 2024

Test and refine your email strategy. Perform A/B testing continuously to test the different versions of your emails to figure out which ones perform better. Eliminate the manual effort required with A/B testing by using AI-driven analytics to understand what’s working best and refine your email strategy accordingly.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Sales Pop!

JANUARY 27, 2022

Always A/B test your videos before making them live. A/B test your emails. Launching a sales-prompting email campaign is never easy. This method is called A/B testing (a.k.a. split testing), and it allows you to compare and evaluate which email elements perform better.

Technique 230

Technique A/B testing Campaign Promote 230

Martech

DECEMBER 19, 2024

Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

A/B testing 119

A/B testing Drivers/motivators CTR Click Through Rate 119

Search Engine Land

AUGUST 30, 2024

Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform. To get the clearest insights when tweaking or revamping a page, duplicate it and run A/B tests between the new and old versions. Different CTAs.

A/B testing 79

A/B testing Retail Quota Promote 79

ClickFunnels

AUGUST 8, 2021

A/B testing. A/B testing. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. In contrast: Our co-founders each had over a decade of experience selling online via sales funnels before they launched ClickFunnels. A/B testing. Sub-accounts.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The post Klaviyo launches Klaviyo AI appeared first on MarTech. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time.

Launch 109

Launch A/B testing Campaign Technology 109

Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. A/B testing. From that data, create a feedback dashboard to be shared widely and used by all departments in their work. Personalized communication. Lead scoring.

Cross-sell 108

Cross-sell Customers UX A/B testing 108

ClickFunnels

SEPTEMBER 17, 2021

” Fortunately, direct marketing copywriters have been A/B testing copy for over a century now, going all the way back to the days of direct response letters sent via snail mail. Online marketers have been obsessively A/B testing landing pages and sales pages for at least two decades now. It’s good stuff!

A/B testing 235

A/B testing Sales Conversion Price 235

ClickFunnels

OCTOBER 26, 2021

However, you can make it even more effective by tweaking it to your specific situation, whether you’re launching a book, running an agency, selling physical products, whatever. Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel. And launch your funnel! …in

Consult 201

Consult A/B testing Cross-sell Sales 201

ClickFunnels

NOVEMBER 18, 2021

Choose the best idea and create your test! Create A/B Test. Technically speaking, creating an A/B test is really easy — you can even do it right inside of your ClickFunnels account. Once you do, create your test and launch it! How much time are you willing to give it? Give it Time.

Lead generation 232

Lead generation A/B testing Conversion Click Through Rate 232

Martech

SEPTEMBER 16, 2024

Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Use case: Test different product messages on various platforms, ensuring they resonate with the target audience. Expand partner-driven revenue by 30%.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Salesforce

DECEMBER 20, 2024

Back to the top ) More Resources 5 Ways Agentforce Can Elevate Your Marketing Strategy 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era 1.

Engineering 69

Engineering A/B testing Campaign Launch 69

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Search Engine Land

SEPTEMBER 6, 2024

This learning can be applied to our next category of mid-flight research, which is an ad copy or creative test. Maybe a new product launch is getting super high engagement but no purchases? How do customers’ queries match your business in a non-brand or competitor campaign? Get the newsletter search marketers rely on.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Search Engine Land

SEPTEMBER 27, 2023

However, you will still be able to run A/B tests in Google Analytics 4. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Testing in GA4. Why we care. Be sure to download it from the Optimize user interface before September 30.

A/B testing 112

A/B testing User Experience Engineering Launch 112

SaaStr

NOVEMBER 2, 2022

Billion market cap after launching back in 2012. Everything is aggressively A/B tested, including new product development. A/B testing can be harder in lower volume B2B products, but it’s a reminder we all need to do more of it. They run 500 A/B tests a quarter. #4.

A/B testing 127

A/B testing B2C B2B Growth 127

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All these templates have been relentlessly A/B tested.

Gaming 239

Gaming Commission Sales X-functional 239

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. It was texted extensively over a period of months, constantly being refined, augmented, and tested again.

A/B testing 133

A/B testing Represent Non-Profits Price 133

ClickFunnels

DECEMBER 19, 2021

These typically increase the conversion rate but you should A/B test everything just to be sure. And yes, we understand that ditching your website altogether might seem a bit drastic, but at least consider A/B testing your lead magnet landing page against your homepage. And launch your funnel! …in Just saying.

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

ClickFunnels

SEPTEMBER 21, 2021

Entrepreneurs can share or “launch” their brands, receive upvotes and comments, and even generate leads via a simple CTA — since it’s an entrepreneur community, it’s particularly effective for B2B businesses. Here’s an example from Email Mastery’s Product Launch page…. Here are a few tips to make your launch on Product Hunt a success….

Lead generation 244

Lead generation B2B Referrals Launch 244

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Improved A/B testing. AdMob is launching an enhanced A/B testing tool for publishers who experiment with multiple mediation setups. The improved A/B testing functionality is set to be available in beta soon. Real-time bidding buyers. Upgraded mediation toolkit.

A/B testing 112

A/B testing Construction Gaming Campaign 112

ClickFunnels

JANUARY 28, 2022

The company launched back in 2016. Here at ClickFunnels, we have spent the last seven years relentlessly A/B testing sales funnels, including the standard elements of landing pages. A/B Testing. You split the traffic in two and send half of it to the variant A and half of it to the variant B.

A/B testing 148

A/B testing Launch Price Up-sell 148

Search Engine Land

NOVEMBER 29, 2023

Run creative A/B tests. Upon completing the course and passing the test, you will become a Reddit Ads Creative Certified partner. The course, titled “Reddit Ads Creatives”, is a free hour-long session for intermediate marketers that covers how to: Build engaging ad creatives. Adhere to Reddit ads best practices.

Launch 90

Launch A/B testing Education Clients 90

Martech

APRIL 25, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

A/B testing 115

A/B testing Launch Presentation 115

Martech

OCTOBER 17, 2024

Antavo , the AI-powered loyalty platform, launched Timi AI, an AI agent. Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. TechSee , a visual customer assistance provider, launched VRAi on Salesforce AppExchange.

A/B testing 66

A/B testing Launch High impact Campaign 66

ClickFunnels

NOVEMBER 21, 2021

Now, seven years after the launch, it’s at $100M+ in annual revenue. Test your hypothesis with A/B testing. Keep testing hypotheses until you solve the problem. And launch your funnel! …in We believe that the most effective way to sell anything online is the Value Ladder sales funnel. in just five days.

Pitch 256

Pitch Sales Lead generation Niche 256

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. A/B testing copy has limitations, too. Why A/B testing isn’t a replacement.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ClickFunnels

JUNE 22, 2021

Online marketers have been obsessively A/B testing landing pages for over two decades now, so we already know what works and what doesn’t. And launch your funnel! …in #3 Improve Your Landing Page. The third most important factor that affects your lead generation funnel conversion rate is your lead magnet landing page.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Veloxy

APRIL 25, 2022

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. The longstanding debate of short cold emails versus long cold emails also grew louder the past two years.

A/B testing 214

A/B testing Inside sales Contact Consult 214