ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ClickFunnels

JUNE 23, 2021

Fortunately, online marketers have been A/B testing landing pages for over two decades now, so we know what the best practices are. It should immediately convey the main benefit of your lead magnet. You should expand on the main benefit as well as introduce additional benefits of your lead magnet. The body copy.

Lead generation 219

Lead generation Appointment A/B testing Pitch 219

ConversionXL

NOVEMBER 23, 2022

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. “: For this, you can resort to the usual experimentation, ranging from A/B testing and pilots to MVPs.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All these templates have been relentlessly A/B tested.

Gaming 239

Gaming Commission Sales X-functional 239

ClickFunnels

SEPTEMBER 21, 2021

Entrepreneurs can share or “launch” their brands, receive upvotes and comments, and even generate leads via a simple CTA — since it’s an entrepreneur community, it’s particularly effective for B2B businesses. Here’s an example from Email Mastery’s Product Launch page…. Here are a few tips to make your launch on Product Hunt a success….

Lead generation 244

Lead generation B2B Referrals Launch 244

ClickFunnels

JULY 5, 2021

Fortunately, online marketers have been obsessively A/B testing landing pages for more than two decades now, so at this point, we know what works and what doesn’t. It should make it clear to the potential customer what the main benefit of your lead magnet is. And launch your funnel! …in Create your first lead magnet.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

ClickFunnels

JANUARY 28, 2022

The company launched back in 2016. However, the company does have a reputation for offering super fast landing pages, so there’s no reason to believe that the test results that they have published weren’t accurate. It’s probably safe to say that Convertri’s page loading speed is their main selling point (note the hare in their logo).

A/B testing 148

A/B testing Launch Price Up-sell 148

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

Martech

MAY 8, 2023

This involves auditing their marketing system and collaborating with our main stakeholders to understand goals. They already had data available in their tools and utilized us to set up audiences correctly and do an A/B test. Planning a test ensures you have set up the campaigns in a way conducive to reporting results.

A/B testing 115

A/B testing Campaign Clients Referrals 115

ConversionXL

JANUARY 28, 2013

Usability testing is the black horse of boosting conversion. Website usability testing helps you identify all the main sources of friction, and thus boost conversions. Would you rather find out that your website is fatally flawed before or after the launch? Usability vs A/B testing. Image credit.

Conversion 106

Conversion A/B testing Price User Experience 106

ConversionXL

SEPTEMBER 14, 2016

That is about the size of the city of Frankfurt am Main. Online sales dropped by 8% after re-launch. For M&S that means a £55 million loss in the first 6 months after re-launch. First, you should try to group together hypotheses that are very similar to each other or that can be tested in a single A/B test.

A/B testing 111

A/B testing Drivers/motivators Trust Launch 111

ClickFunnels

DECEMBER 25, 2022

The main idea is that you give a free 45-minute presentation and then transition into the pitch for whatever it is that you are selling. 10 Keep Optimizing Your Landing Page With A/B Testing! You can do so with A/B testing : Create two variants of the same page – variant A and variant B.

A/B testing 130

A/B testing Lead generation Cross-sell Pitch 130

ConversionXL

JULY 16, 2019

– Jake Knapp, Sprint: How To Solve Big Problems and Test New Ideas in Just 5 days. You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. Build just enough of the campaign to get it ready for testing. Reorder copy so the main call to action and thesis is at the top.

Drivers/motivators 114

Drivers/motivators Campaign Gambling Launch 114

Hubspot

AUGUST 7, 2019

Perform a blink test on your page, meaning a visitor should be able to gather the main message in less time than it takes them to blink, i.e., less than five seconds. Cover the main points. No matter how you position it, there are a few main points that you need to hit with your copy. A/B Testing Your Landing Page.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. A/B testing functionality embedded in most features. One of the coolest features they've recently launched is "smart traffic." A/B testing functionality is limited. A/B testing and optimization features. Sales pages. Squeeze pages.

A/B testing 101

A/B testing Price CRM Campaign 101

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Usability testing.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

AUGUST 22, 2012

6) A/B Test and Optimize Landing Pages and CTAs. Conducting regular A/B tests is a smart and data-driven way to improve the performance of your marketing, particularly when it comes to conversion rates. What's more, there's no shortage of variables you can test and optimize.

Conversion 78

Conversion A/B testing Click Through Rate Promote 78

ConversionXL

AUGUST 4, 2020

People fail in CX roles for two main reasons: . During this stage, you want to meet the people doing the main activities in each function, not the managers. . What are the main friction points for customers? What are the main complaints and compliments from customers? Experimentation launch. Don’t panic just yet.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JUNE 16, 2022

Generally speaking, each playbook should have five main parts. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. Expected launch dates and milestones. Marketing strategy. The more specific you get (e.g.,

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Lead Fuze

AUGUST 13, 2021

In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. Launch Campaigns- Once you understand the structure and risk factors of your target customer, your team will have the knowledge necessary to build a tailored campaign. 5 Sales Readiness Group (SRG) – Comprehensive Selling Skills.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Appointment 98

Sales Pop!

AUGUST 24, 2022

So, instead of attractiveness, your main priority during the process of designing a website should be user-centricity. When their visitors land on the homepage, they’re immediately presented with an interactive button with a phone number, and simply clicking on it launches the user’s phone app instantly. Pay Attention to Your CTAs.

User Experience 130

User Experience A/B testing UX Start-ups 130

ConversionXL

MARCH 20, 2015

Before launching another test, ask yourself: will this fundamentally change the behavior of users? Your Test is only as Good as Your Hypothesis: Michael Aagaard. The test is not the main point, it’s the optimization that drives the end goal. Don’t be a split test junkie.

Drivers/motivators 110

Drivers/motivators A/B testing Conversion Launch 110

Hubspot

DECEMBER 16, 2014

We launched our first free tool, Website Grader (the precursor to Marketing Grader ). Here''s what it looked like: We also launched our first lead nurturing campaigns (drip emails via HubSpot''s lead nurturing apps) along with our first middle-of-the-funnel content offers in the form of product-related webinars (e.g.

A/B testing 78

A/B testing Promote Launch Campaign 78

Hubspot

SEPTEMBER 4, 2024

Features include contact management software , lead capture tools, an AI blog writer, advanced analytics and reporting, content embedding, and A/B testing. But in August 2022, it launched its sales CRM, which has become popular. Copper’s main strength is its balance of simplicity and functionality.

CRM 73

CRM Price Contact Pipeline 73

Martech

NOVEMBER 6, 2023

The main task is to handle the response in a way that will give you maximum data. Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. If your prospects are not interested, ask why and review their pain points.

Appointment 122

Appointment UX Objectives and Key Results Gambling 122

ConversionXL

JULY 16, 2021

Their Twitter bio showcases their main USP: making life easier by solving real problems. When they launched, their coolers were 10x the average price. The same goes for new product launches. If you don’t follow a product launch strategy, you’re shooting in the dark and hoping you hit your target. . Take Dollar Shave Club.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

OCTOBER 14, 2021

Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking’s main objective is to understand changes in brand perception across time. Brand consideration. Optimize and repeat.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

JUNE 15, 2011

Are you thinking about running an A/B test to compare the performance of different elements on your page? Or you are curious to find out if the wording on your main call-to-action makes a difference. Launch a multivariate test , a Treatment page that is radically different from your Control page. That is great.

A/B testing 64

A/B testing Drivers/motivators Launch Networking 64

ConversionXL

OCTOBER 27, 2016

” Some want to make sure their project works so they do “strategic” Tests. I recommend to build several testing tracks so these different main goals do not collide.” ” Building a roadmap helps align teams, brand visions, and larger goals, with what you test on a week-to-week basis.

A/B testing 118

A/B testing Strategize Engineering Strategic planning 118

ConversionXL

MARCH 24, 2021

While there’s a lot of more data, these are the main metrics I focus on and record in my spreadsheets. This is also a good section to monitor after redesigns and new product launches. Your main branded search is like your business card: Lots of your future and current customers will google your brand name at one time or another.

Niche 157

Niche Sales Start-ups A/B testing 157

ConversionXL

JUNE 15, 2017

It comes from all over the place: business case studies, blog posts, A/B test examples, usability research, eye tracking studies, and more. This has been well researched in eye-tracking studies (including our own), and business case studies and A/B tests. The main problem with multiple fields is interaction issues.

A/B testing 91

A/B testing User Experience Follow-up Start-ups 91

Hubspot

MAY 21, 2014

But with many new competitors for online attention, including the proliferation of marketing blogs, podcasts, Medium, LinkedIn becoming a content platform, aggregators like Forbes.com, and other information repositories, you must constantly test and innovate to stay sharp and keep/grow your audience.

CTR 78

CTR A/B testing Technique Launch 78

Hubspot

FEBRUARY 28, 2020

We also considered using revenue as our main measure, but we lacked direct attribution reporting. However, we still used revenue to evaluate the winner for any conversion rate optimization tests that we’d run, as they would be taken over a short period of time and less subject to changes in those external factors.

User Experience 100

User Experience Click Through Rate A/B testing Conversion 100

ConversionXL

AUGUST 5, 2015

Chris Goward of WiderFunnel agrees that you have to test the different types of social proof to figure out what works for your specific landing page audience and goal. Chris Goward , WiderFunnel: “WiderFunnel has done a lot of A/B testing on various social proof tactics on landing pages. Though, sometimes it loses too.).

A/B testing 120

A/B testing Trust Service Conversion 120

ConversionXL

JANUARY 9, 2019

Examples of evaluative methods: A/B testing Mouse tracking Remote usability testing Tree tests. It’s natural to want to move quickly, get something designed, and test the design. For example, what is the deadline for the website launch? At least 4 weeks before your website launches.

UX 131

UX Process User Experience Technique 131

ClickFunnels

DECEMBER 4, 2022

SmartMail’s main strength is its product recommendation engine – it allows you to send personalized product recommendation emails similar to those that you get from Amazon. The best way to solve this problem is to launch an email newsletter that gives you an excuse to email potential customers on a weekly basis. Original content.

Niche 130

Niche Pitch Lead generation Promote 130

ConversionXL

SEPTEMBER 3, 2021

To do that, you need to define goals pre-launch to drive optimization post-launch. They also reinforce their core USP by sharing the main ways their users leverage Pinterest to get inspired. You have more control over off-metadata elements than you might think through savvy A/B testing and optimization strategies.

UX 121

UX X-functional A/B testing Follow-up 121