Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 76

A/B testing Minimum Viable Product High impact Promote 76

Search Engine Land

APRIL 18, 2023

Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign. A/B testing Easily split-test ads, landing pages, and even call-to-action buttons to determine where the very best results lie.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Partners in Excellence

NOVEMBER 17, 2012

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I I even tried some experiments to see if I was being subjected to A/B testing–couldn’t see that I was.) ” We all know vaporware, perhaps this is nothing more than vaporware.

Minimum Viable Product 95

Minimum Viable Product A/B testing Pitch Construction 95

Partners in Excellence

AUGUST 11, 2014

Whether it’s A/B testing, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. Some suppliers have adopted a policy of having their products constantly in “Beta” as if that were a reasonable rationale for poor quality.

Service 92

Service Minimum Viable Product A/B testing Government 92

ConversionXL

FEBRUARY 3, 2022

Buffer , for example, offers Essentials subscribers two months free when they pay annually: Leadpages regularly runs discount offers in addition to its free trial to convince people to get users on board: Pricing incentives can attract users who will only use the product when offered lower prices. Slack started with a minimum viable product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MAY 12, 2016

Justin Rondeau of Digital Marketer doesn’t see it as an issue… Justin Rondeau , Digital Marketer: “Optimizers, for the most part, aren’t trained designers – for this reason I am VERY ok with them using site design templates for initial launches. Launch, get data, iterate, then improve.

UX 72

UX Minimum Viable Product Launch Start-ups 72