Remove A/B testing Remove Launch Remove Objectives and Key Results
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How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads.

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How to Maximize Your Online Advertising Budget

Sales Pop!

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Let’s dive into some key strategies that will help you optimize your ad spend, reach your target audience more effectively, and ultimately boost your online presence.

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The Beginner’s Guide to Google Optimize

ConversionXL

It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which left optimizers around the world waiting in line to try it out. First, why Google Optimize over other testing tools? What results from this romance is tool overload. Pre-selected experiment objectives.

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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

They also had limited time to wait for results from a traditional A/B testing approach. . Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing playbooks work the same.

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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). The actual testing and analysis of results constitute only the last two steps.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? .