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How to use generative AI in copywriting for an A/B testing program

Martech

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Say hello to Chad When we started working together, I told our private instance of ChatGPT that his name is Chad, and my name is Katie. Chad takes away the terror of the blank white page. ” Done!

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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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Beyond “One Size Fits All” A/B Tests

ConversionXL

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. You might also have heard it’s best to come up with many variants to test against the control to improve your chance of finding the best option. Let’s see why.

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What Does A/B Testing Have to do with Machine Learning?

Hubspot

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

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How to Segment A/B Test Results to Find Gold

ConversionXL

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Probably not. Your users are different.

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How to A/B Test Your Pinterest Ads: A Step-by-Step Guide

Hubspot

An effective way to determine which types of ads grab the attention of your target audience members on the platform is to use A/B testing. A/B Test Your Pinterest Ads. We have a complete guide to A/B tests here , but I’ll give you the long story short. How to A/B Test Pinterest Ads.

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Why syncing email and SMS is critical to marketing success

Martech

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. I recommend marking the phone number field as optional and including it on the front page of your pop-up. Launch email.