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Lead gen tactics for B2B: Best of the MarTechBot

Martech

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. For this prompt, try selecting the Demand/Lead generation expert. A/B test subject lines and content to see what resonates best with your audience.

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Learn The ABCs of Email A/B Testing

Salesforce

These might seem like small choices, but they are things that email A/B testing can help you figure out. Gauging results of an audience with a single email can be difficult. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing?

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

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How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Increase lead generation by 25% each quarter.

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How to Maximize Your Online Advertising Budget

Sales Pop!

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Let’s dive into some key strategies that will help you optimize your ad spend, reach your target audience more effectively, and ultimately boost your online presence.

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Landing Page Advertising – How To Create Effective Ads On Your Site

ClickFunnels

Lead Generation Landing Pages vs. Sales Landing Pages Short-Form vs. Medium-Length vs. Long-Form Landing Pages How To Create a Landing Page That Converts Landing Page Troubleshooting Want to Learn How to Write Landing Page Copy That Converts? Lead Generation Landing Pages vs. Sales Landing Pages. Long-form landing pages.

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Lead Generation Landing Page: 10 Steps to a High-Conversion Page

Sales Hacker

The only way to get into the early stages of the buying journey is to create lead generation landing pages that are targeted to your ideal customers and optimized for search. Keep reading to learn: What is a lead generation landing page? How to create a lead generation landing page (with examples).