ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

Heinz Marketing

NOVEMBER 16, 2019

Having a large audience is nice, but it shouldn’t be your main goal when it comes to social platforms like LinkedIn. A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes. A/B testing is powerful, but it can have a lot of pitfalls too. Thanks for the advice, Amy Balliett. Great insight, Amy Volas.

A/B testing 74

A/B testing B2B Clients Conversion 74

ConversionXL

SEPTEMBER 29, 2015

If you don’t know basic statistics, you won’t be able to tell whether your tests suck. Why Do I Need to Know A/B Testing Statistics? It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. .”

A/B testing 128

A/B testing Non-Profits Conversion Represent 128

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. That was before implementing an A/B testing tool. After implementing the testing (according to the vendor’s best practices), the score dropped 12 points.

A/B testing 86

A/B testing Territory Clients Technology 86

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

JANUARY 22, 2015

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. Moreover, all tests were run for a minimum of 3 business cycles and based on at least 200 conversions and a confidence level of 95%.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

OCTOBER 26, 2015

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more. Though, there is the surprising (fluke) occasion that it helps a test. Other Tips To Prevent Flicker Effect.

A/B testing 97

A/B testing Clients Objectives and Key Results Start-ups 97

ConversionXL

MAY 7, 2015

You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site? Matt Gershoff recommends you figure two things out before determining whether to run multiple separate tests at once: Matt Gershoff, CEO of Conductrics.

A/B testing 117

A/B testing Start-ups Education Presentation 117

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. “: For this, you can resort to the usual experimentation, ranging from A/B testing and pilots to MVPs. The post CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers appeared first on CXL. In-person events FTW!

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Each test is accompanied by an acceptance of a certain probability of error in the test results.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

Hubspot

FEBRUARY 24, 2014

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. 1) Test Your Call-to-Action Buttons.

A/B testing 77

A/B testing Real Estate CRM Start-ups 77

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. will leave to return to the main site. Web analytics analysis is a big part of that.

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

Martech

JUNE 18, 2024

Test variations: Employ A/B testing to find what works best. Avoid cluttered backgrounds that can distract from the main subject of the image. Example : A fitness apparel brand uses A/B testing to determine the optimal time to send their emails. How can you ensure your email marketing continuously improves?

Campaign 103

Campaign A/B testing Sports Retail 103

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs. Automated results.

A/B testing 65

A/B testing Retail Campaign Growth 65

ClickFunnels

JANUARY 18, 2023

Even then there’s very little copy, like in our “The Funnel Hacker’s Cookbook” squeeze page, you still want to mention the main benefit of your free offer. (In The best way to do that is A/B testing (also known as split testing ): Create two variants of your landing page: variant A and variant B.

Product 246

Product A/B testing Lead generation Niche 246

Martech

NOVEMBER 15, 2024

If only 20% of visitors reach your main CTA at the bottom, consider moving it higher. A/B testing headlines and layouts: Use your findings to test different headlines, layouts and CTA placements. Run A/B tests on important pages, compare versions and implement the highest-performing options to boost engagement and SEO.

A/B testing 86

A/B testing Growth UX User Experience 86

ClickFunnels

DECEMBER 5, 2022

That should be the main focus of your landing page! We recommend brainstorming at least ten different headlines for your landing page, then A/B testing them to see which one works best (more on this later). Add Bonuses To Your Main Offer. A/B Test Everything. Craft a Compelling Headline.

A/B testing 148

A/B testing Objectives and Key Results Lead generation Conversion 148

Search Engine Land

AUGUST 27, 2024

With a tool like AppTweak’s ASO Timeline, you can reverse engineer your competitor’s A/B tests and analyze their winning assets. These help convey main functions and features and even act as another instance of keyword optimization. Creative A/B testing is a powerful tool for testing within ASO.

A/B testing 76

A/B testing Promote Campaign Conversion 76

Martech

MARCH 18, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in small organizations who are early in their data journey. MarTechBot now has 10+ personas to provide more targeted responses. Understood?

A/B testing 102

A/B testing Click Through Rate Objectives and Key Results Campaign 102

Martech

AUGUST 31, 2023

The main capabilities. Performance monitoring using GrowthLoop’s ROI and A/B testing metrics. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. Personalized content creation by applying Typeface’s genAI capabilities to the GrowthLoop-developed audience segments. Why we care.

A/B testing 107

A/B testing Campaign Customers Process 107

Martech

MAY 24, 2024

B2C marketers are often A/B testing different strategies to optimize campaigns. Marketing automation also makes it easier to conduct A/B testing: By testing different versions of messages, including email subject lines, calls to action and landing pages, marketers can better understand what resonates best with their audience.

B2C 102

B2C A/B testing Retail B2B 102

ClickFunnels

DECEMBER 18, 2022

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? Is your sample size significant? Final Thoughts.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

Search Engine Land

JULY 10, 2024

Use clear CTAs, A/B testing for forms, and trust signals to improve conversions. Other best practices include: A/B testing. Better content targeting: CRO often involves creating high-quality, targeted content that addresses specific user needs. Optimize landing pages to capture leads from guest blog traffic.

A/B testing 91

A/B testing UX User Experience Referrals 91

ConversionXL

OCTOBER 13, 2020

Let’s see what A/B testing data has to say on the matter by looking at things from both sides. There are three main types of navigation links : Main Navigation; Local Navigation; Contextual Navigation. There are three main types of navigation links : Main Navigation; Local Navigation; Contextual Navigation.

A/B testing 112

A/B testing User Experience Conversion Represent 112

Search Engine Land

OCTOBER 26, 2023

I regularly A/B test different landing pages , bidding strategies , broad match variations and ad creative using this feature. Test asset groups (for Performance Max campaigns) It's not strictly the A/B testing setup we just discussed, but it's essentially the same concept.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Martech

AUGUST 12, 2024

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. This data can inform future marketing strategies and optimizations. MarTechBot now has 10+ personas to provide more targeted responses.

Customers 77

Customers A/B testing B2C Cross-sell 77

Martech

MAY 8, 2023

This involves auditing their marketing system and collaborating with our main stakeholders to understand goals. They already had data available in their tools and utilized us to set up audiences correctly and do an A/B test. Planning a test ensures you have set up the campaigns in a way conducive to reporting results.

A/B testing 107

A/B testing Campaign Clients Referrals 107

ClickFunnels

JANUARY 8, 2023

A friend of mine showed me the following sales chart for a one-week promo he was doing for his main product… Can you guess which day the offer ended? Use A/B Testing To Optimize Your Emails If you want to maximize the effectiveness of your emails, you need to be testing them. This is where A/B testing comes in.

Campaign 130

Campaign A/B testing Click Through Rate Trust 130

Martech

AUGUST 5, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. A/B test subject lines and content to see what resonates best with your audience.

B2B 107

B2B Lead generation A/B testing Objectives and Key Results 107

ClickFunnels

DECEMBER 25, 2022

The main idea is that you give a free 45-minute presentation and then transition into the pitch for whatever it is that you are selling. 10 Keep Optimizing Your Landing Page With A/B Testing! You can do so with A/B testing : Create two variants of the same page – variant A and variant B.

A/B testing 130

A/B testing Lead generation Cross-sell Pitch 130

Martech

SEPTEMBER 16, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing operations for an enterprise healthcare company that has an app. MarTechBot now has 10+ personas to provide more targeted responses. Key metrics to monitor: 1.

Healthcare 61

Healthcare A/B testing Appointment Campaign 61

ClickFunnels

AUGUST 16, 2021

What’s the main problem they’re facing right now? A/B Test Everything. Every email you send, every landing page you create, every sales funnel you use… they all should have an A/B test running at all times. What’s their demographic? How much money do they make? What do they wish they could change about their lives?

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

Search Engine Land

FEBRUARY 8, 2024

Exclusions are now the main targeting method: Avoiding certain placements and topics. Paid media account structures have changed PPC account structures, A/B testing strategies, and scaling successes have evolved significantly. The evolution of PPC into paid media PPC mainly aims to capture user intent.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117