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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Product should be your main channel for customer acquisition, retention and expansion. “: For this, you can resort to the usual experimentation, ranging from A/B testing and pilots to MVPs. The post CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers appeared first on CXL. In-person events FTW!

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks.

B2B 105
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Link building + technical SEO + CRO = the perfect SEO strategy by Page One Power

Search Engine Land

Higher conversions from referral traffic: When your site is optimized for conversions, any referral traffic generated from backlinks is more likely to convert. Use clear CTAs, A/B testing for forms, and trust signals to improve conversions. Other best practices include: A/B testing.

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Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. will leave to return to the main site. Web analytics analysis is a big part of that.

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An approach to unlocking first-party data strategies

Martech

Enter the website the most common way, based on site analytics data (direct, search, referral, email, etc.). This involves auditing their marketing system and collaborating with our main stakeholders to understand goals. They already had data available in their tools and utilized us to set up audiences correctly and do an A/B test.

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15 low-cost alternatives to GA4

Martech

The main differences are enterprise-level support and the integration of a customer data platform. PostHog is an all-in-one product analytics platform that includes session recording, A/B testing and other features to track user behavior in your app or website. It is one of the most popular Google Analytics alternatives.

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15 Google Analytics 4 alternatives: Free and low-cost options

Search Engine Land

The main differences are enterprise-level support and the integration of a customer data platform. PostHog PostHog is an all-in-one product analytics platform that includes session recording, A/B testing and other features to track user behavior in your app or website. Piwik PRO Piwik PRO is a commercial spinoff of Matomo.