ConversionXL

FEBRUARY 7, 2017

.” Outliers could contain valuable information, they could be meaningless aberrations caused by measurement and recording errors, they could cause problems with repeatable A/B test results. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

AUGUST 4, 2020

People fail in CX roles for two main reasons: . During this stage, you want to meet the people doing the main activities in each function, not the managers. . What are the main friction points for customers? What are the main complaints and compliments from customers? Don’t panic just yet. Finance team.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 3, 2021

Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. They also reinforce their core USP by sharing the main ways their users leverage Pinterest to get inspired. Their app is free to download, but the goal is to get users to subscribe for $12.99/month

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

JULY 6, 2021

Text ads are competitively priced but their lack of imagery makes them less eye-catching: In the example above, the text ad appears right below the main navigation. Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. A/B testing.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. It was a way to look at historical data and find patterns like “everyone who became a customer in the last 12 months did X, Y, and Z before they converted.” Think back to the Facebook example.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

APRIL 3, 2018

Main focus – start testing your pricing model and the value proposition (what resonates with the clients). You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Value = (Knowledge + Process) x Skill x Attitude.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

AUGUST 8, 2019

Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. It’s equal to Maximum Bid x Quality Score. Include the main keyword that you’re bidding on. Perform A/B Split tests with your copy. A/B tested. A/B Testing Your PPC Ads. Quality Score.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

ConversionXL

SEPTEMBER 17, 2015

Once everyone starts brainstorming, have them narrow down their changes into the 4 main types: Real Estate. That is your first test. You may have stopped talking about right and wrong, but now you have a result that wasn’t what person X picked. They present you a list of test ideas. Presentation. Did our users change?

Real Estate 114

Real Estate User Experience X-functional Presentation 114

ConversionXL

MARCH 25, 2016

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. In most projects, icons are very difficult to get right and need a lot of testing. If you work in Industry A and I work in Industry B, a single icon could mean two different things.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team. Value = ( knowledge + Skill ) x Attitude. Peep Laja : Opening Keynote.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

APRIL 28, 2016

If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science). How do you decide to assign X experience to Y segment? Business Rules.

A/B testing 69

A/B testing User Experience Technique X-functional 69

ConversionXL

NOVEMBER 9, 2022

I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Bubble charts display three dimensions of data: an x-axis, a y-axis, and the size of the data point. The main perk to Qlik is its speed. Bubble charts and maps.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

JUNE 10, 2020

Say you’re going to write an article on A/B testing. WAR asks, “If Player X got injured and we had to replace them with an average player, how many ‘wins’ would we lose?”. Use the =AVERAGEIF function to calculate this on the fly, with the domain name as the criterion.). Want proof?

Represent 74

Represent Real Estate X-functional A/B testing 74

ConversionXL

MARCH 21, 2017

I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Don’t scour for the “private” or “personal” email because you think they don’t check the main one listed on their contact form. Personalization is crucial. If you do it well, it will work.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Celebrity Endorsements.

Trust 67

Trust X-functional A/B testing User Experience 67

PandaDoc

MARCH 7, 2023

The main point is that each potential transaction will be given the attention and flexibility it requires. Despite how rapidly technology and lifestyles are changing, the main steps remain the same. Sales automation software or other solutions with eSignature functionality will help you close deals more quickly.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

Hubspot

SEPTEMBER 3, 2020

Finally, the recommended resolution is 1080 x 1920, with a minimum dimension of 600 x 1067. Rather than "Shop Now," this ad reads, "Now Available at Chipotle" with a "Learn More" swipe-up function. If you're unsure which types of sound work best in your ad, try A/B testing to conclude what your audience prefers.

A/B testing 101

A/B testing Objectives and Key Results X-functional Follow-up 101

ConversionXL

APRIL 12, 2017

The protagonist, the main characters, the supporting characters, sub-plot characters, one string characters. Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Research and A/B testing. What is functionality? Act three, buys (or not).

Growth 86

Growth A/B testing X-functional Objectives and Key Results 86

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). Microsites are used when marketers want to create a different online experience for their audience separate from their main website. A type of online advertising that takes on the form and function of the platform it appears on. 2) Analytics. 51) LinkedIn.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

FEBRUARY 26, 2014

These factors we use to target our keywords can be broken down into three main categories: timing, relevance to your audience, and relevance to your business. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” Your competitor has feature X, you need feature X. Only category connoisseurs could highlight some functional differences between the shoes.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

APRIL 10, 2018

For example, the most common screen size is still 780 x 1280 pixels. All this suggests that smartphones have become the main device for initiating a purchase. One of the main considerations Skechers had before launching mobile popups strategy was its impact on SEO. Note, this wasn’t an A/B test. Screen size is one.

E-commerce 110

E-commerce UX Lead generation X-functional 110

SaaStr

OCTOBER 30, 2020

What are the main reasons that they go wrong? And so what we’ll see people come in and do is they’ll say, Hey, we want to acquire name, email, company size, function, or department, and then the consent and all these fields, right? And what do you advise on like A/B testing? Randy Rayess: Sure, Okay.

A/B testing 107

A/B testing X-functional Start-ups Launch 107