ConversionXL

NOVEMBER 9, 2021

Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . And the what’s-in-it-for-me: “gain a bigger market share.”. A/B testing is critical to evaluate the effectiveness of your landing pages. Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Hubspot

MAY 16, 2019

To create personalized marketing campaigns for each slice of your target market, consider leveraging audience segmentation, which separates your target market into specific, accessible groups of people based on personal attributes like their demographics, psychographics, and behavioral information. A/B Testing.

Technique 101

Technique A/B testing Angle Pitch 101

Hubspot

JANUARY 4, 2021

"Every ad dollar spent, every choice of channel and platform, every social post, every inch of shelf space, and every conference or trade show will be evaluated through the lens of what a brand's marketing decisions say about who they are and what they stand for," says Tim Linberg , Chief Experience Officer at Verndale. Revenue and Budget.

A/B testing 101

A/B testing Tradeshows Education B2C 101

ConversionXL

MAY 29, 2015

While running A/B tests on all your traffic at once might seem like a good idea (to get a bigger sample size faster), in reality it’s not. There are way more low-income people than rich people – which is also why Android has 80% market share. You need to target mobile and desktop audiences separately.

A/B testing 123

A/B testing Start-ups Follow-up Launch 123

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

Hubspot

JUNE 28, 2013

From a conversion standpoint, countless A/B tests have proven that adding specific numbers to headlines and subject lines increases conversion rates. Specificity breeds trust and credibility, so think about adding clear data points to your content in your next A/B test and see how your audience likes it.

Angle 78

Angle A/B testing Drivers/motivators Presentation 78

Martech

DECEMBER 14, 2022

Browsers that are already tough on cookies command a significant market share. Chrome might dominate the browser market with almost two-thirds of the pie, but Safari and Firefox own a respectable slice themselves. However, Google’s follow-up plans are in the works.

A/B testing 111

A/B testing Technique Conversion Follow-up 111

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Cost: Free.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Google agreed. SPARROW and “The Gatekeeper”.

Networking 140

Networking Trust A/B testing Conversion 140

ConversionXL

JUNE 16, 2022

How market share and revenue have grown. Target market. Organic traffic is beneficial to content marketing and SEO-related campaigns, for instance, but will have no bearing on the ROI of an ad. This will give marketers guidance and inspiration when A/B testing. Your core values and central purpose.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

MARCH 10, 2023

Bing’s Market Share Up For Third Straight Month: Hitwise 2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7% share of searches in February was up 4% over its January numbers.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 67

A/B testing Engineering Launch Drivers/motivators 67

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The best way to determine where you should use video is to test it. Start by split testing a video vs. no video. Messaging / Story. Desired action.

Conversion 90

Conversion A/B testing Engineering Campaign 90

The 5% Institute

AUGUST 15, 2023

Whether it’s increasing brand visibility, boosting sales , or expanding market share, setting specific, measurable, achievable, relevant, and time-bound (SMART) goals ensures a focused approach. A/B testing, clear CTAs, and intuitive design can significantly impact your conversion rates.

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

ConversionXL

AUGUST 8, 2018

A/B Testing. Find two similar groups of marketers within your organization (e.g. teams in roughly equivalent markets located in different cities or countries). Is it market growth? Did anything else happen in the environment around the marketing share? Were there other marketing promotions?

Closing 106

Closing Teamwork Education Clients 106

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. A proof of concept tests the business value of a prototype. (Eugene Wei, a former Amazon employee, identified the latter as the company’s invisible asymptote , or key limiter of growth.).

UX 111

UX User Experience Non-Profits A/B testing 111

Hubspot

JANUARY 8, 2016

By intelligently lowering their prices in order to compete against other retailers, they were able to capture huge market share, though margins had to be sacrificed along the way. Just as you would test a web page layout, you can actually A/B test your pricing strategies. So how do you find the right price?

Price 53

Price Retail Customers A/B testing 53

PandaDoc

MAY 13, 2024

Marketers try to create lead magnets such as e-books and landing pages. CRO software simplifies things like A/B testing and visitor behavior analysis. However, in 2024, we should no longer use the differences between sales and marketing to silo the departments. This creates shared accountability and encourages teamwork.

Contract 52

Contract Legal A/B testing Teamwork 52

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. – Regularly test different aspects of your site using A/B testing tools; even small tweaks can lead to significant gains. So how do we get you more than just a few treats? We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

Search Engine Land

AUGUST 28, 2024

Increased market share? A/B testing isn’t just for websites. Dig deeper: Top 5 ways to stay up to date on paid search trends Goal setting: Your North Star You’ll need concrete, measurable objectives to guide your seasonal campaigns. Start with the big picture. What do you want to achieve this season? More sales?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Hubspot

JANUARY 9, 2013

Invite a coworker to help you sanity check these marketing assets before they go live, too. 21) Not Checking to See if the Results of Your A/B Tests Are Statistically Significant. Or, just completely forgetting you have an A/B test running, and neglecting to apply the winner of your test.

A/B testing 78

A/B testing Follow-up Campaign Contact 78

Hubspot

AUGUST 9, 2018

The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Marketing and promotional campaigns are essential to every company, regardless of industry, as organizations seek to grow and maintain their market share.

Promote 101

Promote Non-Profits A/B testing Education 101

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. “: For this, you can resort to the usual experimentation, ranging from A/B testing and pilots to MVPs.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

DECEMBER 11, 2015

An A/B test conducted by BlueFly concluded that emails featuring an animated GIF pulled in 12% more revenue than their non-animated version. Here's another example of an animated GIF from our post on office kitchen recipes : How will you use GIFs in your marketing? Share with us in the comments.

A/B testing 78

A/B testing Follow-up Promote Contact 78

ConversionXL

JULY 10, 2014

Later that night, I came across a post titled “ Why A/B Testing Isn’t Enough ” by Jeff Lawrence, the CEO of Granify & it was this graph that brought everything sharply into focus: Even though this graph isn’t very scientific, I think it’s safe to assume that it also reflects your situation.

A/B testing 72

A/B testing Lead generation Clients Campaign 72

Sales Hacker

OCTOBER 31, 2017

Ignore one and you’ll relinquish potential market share to competitors. You can do this by periodically analyzing your performance metrics and conducting A/B testing campaigns to compare different outcomes. Consumer behavior is changing. Customers lose sleep over their problem, not your product.

Process 94

Process Objectives and Key Results Repeat business Referrals 94

Hubspot

JUNE 21, 2016

Note: Our tests showed personalization works, but we've also found that a combination of a person's name and a company name together in the sender name works well, too. You've just got to A/B test what works best for your particular company, brand, and industry as well as what's ideal based on to whom you're sending emails.

Clients 78

Clients Follow-up A/B testing User Experience 78

ConversionXL

FEBRUARY 3, 2022

Your market goals now are to increase market share and create brand preference. Test your UVP using: A/B testing. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Split-test different ads targeted at the same customer. Pay-per-click advertising.

Growth 102

Growth Product Objectives and Key Results User Experience 102

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth 65

Growth Product A/B testing Strategize 65

ConversionXL

JUNE 2, 2020

Take A/B testing tools. Or email marketing tools. People ask me all the time: “How is this A/B testing tool different from that one?” That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share).

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90