Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 76

A/B testing Minimum Viable Product High impact Promote 76

Search Engine Land

APRIL 18, 2023

Dynamic ad copy Google's responsive search ads have 15 titles and four descriptions providing over 30,000 variations with built-in split testing. Visual product ads Where you sell a product, Google provides the option of visual shopping ads (product listing ads, or PLAs) that can help a user see what they will be clicking on.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Partners in Excellence

NOVEMBER 17, 2012

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I I even tried some experiments to see if I was being subjected to A/B testing–couldn’t see that I was.) ” Today’s was “New Insights In Sales Productivity.”

Minimum Viable Product 95

Minimum Viable Product A/B testing Pitch Construction 95

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? So, if you put the time and money into creating the product, will it actually sell or will it fall flat?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Partners in Excellence

AUGUST 11, 2014

Whether it’s A/B testing, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. Some suppliers have adopted a policy of having their products constantly in “Beta” as if that were a reasonable rationale for poor quality. . Performance degrades.

Service 92

Service Minimum Viable Product A/B testing Government 92

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 12, 2016

Another concern I have with templates (or let’s face it, copying other designers) is that you have no idea how that template performed — what worked for one product may not work for yours. Many (such as the aforementioned carousel) have been shown in many A/B tests to hurt your conversion rates.

UX 72

UX Minimum Viable Product Launch Start-ups 72