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Whether it’s A/Btesting, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. Some suppliers have adopted a policy of having their products constantly in “Beta” as if that were a reasonable rationale for poor quality. . Performance degrades.
A nice picture, with nothing more than, “Enroll in the service.” ” Well, I wasn’t sure what the service was. I started thinking, “if this is their content, then can the service be much better?” Did they think a pretty picture and an “Enroll” button was a minimumviableproduct?
Credibility and trust Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Want to test a new product? You can get rapid feedback on a new product launch (or minimumviableproduct) by running a short PPC ad campaign.
Activate customers quickly by helping them get the most value from your product or service. Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Use surveys to find out what customers value most about your product or service.
It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimumviableproduct (MVP) concept.
What’s the value of one A/Btest victory if we’re operating in a culture that doesn’t value the experimentation process ? But you can take this idea a bit broader with the idea of minimumviabletests. I’m stealing the concept, of course, from the MinimumViableProduct ethos: Image Source.
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