ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

ConversionXL

DECEMBER 7, 2016

Logic is kind of a niche word, although I will use it often in this article. If you have the time and resources, A/B testing different layouts and designs can yield excellent results and insights (needless to say, this holds true globally, by the way, not just for recommendations). Conclusion.

UX 115

UX Technique Conversion Product 115

ConversionXL

JUNE 30, 2019

and you can definitely use it for UX and conversion optimization , too. There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing. Free UX & Usability course. By Karl Gilis. I agree to get emails.

UX 126

UX X-functional A/B testing User Experience 126

Martech

NOVEMBER 6, 2023

Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Move into verticals.

Appointment 125

Appointment UX Objectives and Key Results Gambling 125

ConversionXL

MAY 11, 2017

– and you can definitely use it for UX and conversion optimization, too. A recent competitive UX benchmark conducted by CXL Institute. Jaime Levy , UX Strategist and Author, suggests also looking at content types, personalization features, and community features on competitors’ websites.

UX 131

UX User Experience Cross-sell A/B testing 131

ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. For A/B testing: Google Optimize 6. This could be content or UX-design-related. Product teams, customer support, UX design, IT, and stakeholders will all contribute to achieving goals. For UX analysis: Hotjar. For A/B testing: Google Optimize. Bounce rate. Cost: Free.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

APRIL 25, 2017

They believe in the power of experimentation and invest in innovation and risk mitigation (a euphemism for user research and A/B testing). It also requires creative (and often technical) resources like a graphic and/or UX designer. Maybe you want a UX researcher to dive more deeply into consumer behavior. An analyst.

Conversion 77

Conversion UX A/B testing Promote 77