ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Non–data scientists often overestimate the certainty of test results.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? Your goal is to improve your quality score while also building a profitable campaign. For example, your results will help you decide when to increase / decrease your bids… You might increase or decrease your maximum CPC bid for profitable keywords. A/B Testing.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Which do you feel would be easier to test and why? A/B Testing. Or at least, that’s the idea).

A/B testing 133

A/B testing Represent Non-Profits Price 133

ConversionXL

NOVEMBER 17, 2015

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

DECEMBER 12, 2018

All other industries combined—SaaS, Lead Gen, Publishing/Media, Non-profit/Government) make up just 34.9% Note: We still do not have enough data on the Publishing/Media or Non-Profit/Government sectors, so we will not focus on those when comparing industry trends. A/B Testing. User Testing.

Conversion 125

Conversion Non-Profits A/B testing Teamwork 125

ConversionXL

NOVEMBER 15, 2018

You regularly run A/B tests on the design of a pop-up. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group is a form of cross-validation that extracts, or “holds out,” one set of users from testing. What are hold-out groups?

A/B testing 101

A/B testing Non-Profits Campaign Retail 101

ConversionXL

OCTOBER 6, 2015

It’s so easy (and effective) for a blogger to write a post of 101 conversion optimization tips or 150 A/B tests to run right now. Of course, these articles are b t. No Room For Spaghetti Testing. Even if you tried to test the 100 tactics one by one, you’ll find that you’re wasting time. This makes sense.

Conversion 114

Conversion A/B testing Objectives and Key Results Non-Profits 114

ConversionXL

FEBRUARY 21, 2017

For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction. There are user experience testing methods designed to heed all of these variables. Make sure you’re A/B testing any insights you may think you have gained from there.

User Experience 103

User Experience Conversion UX A/B testing 103

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Our panel of judges had the difficult assignment of selecting the best of the best from a large number of submissions.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

ConversionXL

JUNE 11, 2018

A Brand Growth Experts client who implemented abandoned cart emails found that this was a highly profitable form of automation. conversion rate, while a typical (non-automated) campaign for this client has an open rate of around 18% and drives about $3000 in revenue. A/B test potential changes for increased growth.

A/B testing 133

A/B testing Education Follow-up Campaign 133

Search Engine Land

OCTOBER 27, 2023

But still, anyone who ran proper A/B tests back in the day knows that correctly set up automated bidding strategies outperform manual bidding 99% of the time. Tracking is too often limited to revenue for ecommerce clients and MQLs for lead gen clients – no sense of LTV or profits.

Non-Profits 117

Non-Profits A/B testing Campaign Networking 117

Search Engine Land

MARCH 7, 2024

This applies to for-profit advertisers as well.) The celebrity’s family had been personally impacted by the cause and was actively promoting the other non-profit. By continually testing, you’ll enter the giving season with a pretty good idea of what campaigns you should lean into and where to put your budget.

Non-Profits 99

Non-Profits A/B testing Campaign Clients 99

ConversionXL

SEPTEMBER 20, 2021

Done right, YouTube ads are a profitable endeavor. Peripherally, you should monitor all metrics, but prioritize the ones that align with your goals and drive profitable traffic. They watch 2x as many videos as non-subscribers. The platform is designed to help you research, publish, optimize, promote, and test content quickly.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

ConversionXL

JUNE 26, 2019

In fact, our experience running over 1,500 online fundraising A/B tests has shown that traditional “best practices” are rarely the most effective way to increase donations. They conducted an A/B test with a version of the ad that offered a free online course. Include a donation form right on the confirmation page.

Conversion 102

Conversion A/B testing Campaign Non-Profits 102

Search Engine Land

MAY 28, 2024

While you might be able to improve ad spend optimization over the short-term (A/B testing creatives, graphics, audiences, placements, timing, etc.), Thus, your potential ROI and profit margins decreases over the long term, too. Ad creative click-throughs and response rates often fall over the long term. This ain’t new, either.

B2B 91

B2B Non-Profits Profit margin A/B testing 91

ConversionXL

FEBRUARY 13, 2014

I’ll test sending my email at 1230pm EST.”. In a “send time” experiment by MECLABS last year, they A/B tested which time of day would get the most response from a finance client’s email list. Now, experiment with sending to the corporate domains during business hours and personal domains on weekends and non-work hours.

Click Through Rate 117

Click Through Rate Non-Profits A/B testing Campaign 117

ConversionXL

MAY 3, 2017

Non-Engaged Subscribers. You can increase a company’s profitability from 25% to 95% by increasing your customer retention rate. Those are topics for other articles, but if you’re interested here are some resources: A Crash Course on A/B Testing Facebook Ad Campaigns. Engaged Subscribers. First-Time Buyers.

Customers 133

Customers E-commerce Cross-sell Represent 133

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

APRIL 19, 2016

Think of backfires the way you think of A/B test validity threats. If it’s a non-profit or in the private sector, it can look very bad on you.”. Before launching a test, audit it for the risk of psychological backfires. Launch an A/B test, limiting the risk of widespread backfires.

A/B testing 91

A/B testing Non-Profits Launch Conversion 91

ConversionXL

AUGUST 27, 2015

Conversion Rates Are Non-Stationary Data. ” — Kehlog Albran, The Profit. But as Investopedia says , data points are often non-stationary: “Non-stationary data, as a rule, are unpredictable and cannot be modeled or forecasted. Take the lift, move on and keep testing faster and better, with quality hypotheses.

Non-Profits 119

Non-Profits A/B testing Start-ups Conversion 119

ConversionXL

OCTOBER 23, 2019

It’s too easy (and effective) for a blogger to write a post of “101 Conversion Optimization Tips” or “150 A/B Test Ideas that Always Work.”. Even if you tried to test the 100 tactics one by one, the average A/B test takes about four weeks to run, so it’d take you 7.5 A/B testing isn’t working for us.”.

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

ConversionXL

NOVEMBER 3, 2015

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined. Or worse, non-existent. Most product copy is awful. Substantially. The results?

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

JUNE 20, 2019

But the smaller audience—and more intrusive ads—reduce the potential for profitability and user enjoyment. Wistia can A/B test video components, like which video thumbnail drives more engagement. Vimeo can deliver video passwords within purchase confirmations while keeping content hidden from non-purchasers and search engines.

Price 127

Price Non-Profits Objectives and Key Results A/B testing 127

Hubspot

MAY 18, 2015

The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error. Here's a list of 10 sites for free, non-cheesy stock photos to get you started.). It’s far too easy to defer to best practices instead of discovering what makes your unique audience click. 3) Security Seal.

A/B testing 78

A/B testing Non-Profits Price Trust 78

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels. The less you spend acquiring customers, the more profitable your business will be. From attribution, you can identify which channels are most profitable. Cost: Free.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

SEPTEMBER 30, 2013

Turn off ads outside your business hours or bid less on the weekends if those clicks are less profitable. Almost as important for marketers who are constantly seeking to improve their metrics, you can A/B test mobile text ads against each other in an apples-to-apples comparison to improve your overall account performance.

CTR 78

CTR Non-Profits A/B testing Campaign 78

Hubspot

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. Technically, CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing (because sometimes the two go together). A/B Testing.

Real Estate 101

Real Estate A/B testing CTR B2C 101

Hubspot

AUGUST 30, 2012

A/B test your landing page copy to see what resonates best with your target audience! You could do anything from launching co-marketing webinars to simply making a donation to a non-profit your persona cares a lot about. Describe your offer in terms of what it will do for your prospective customer.

Non-Profits 78

Non-Profits A/B testing Networking Entertainment 78

ConversionXL

AUGUST 30, 2018

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. A non-scientific approach that bases product decisions on the opinions of one or two users is useless. Your product is not ready.

UX 111

UX User Experience Non-Profits A/B testing 111

Hubspot

AUGUST 9, 2018

Idealist is an internship site that focuses on non-profit roles, and Global Experiences helps you find international opportunities. That’s why marketing jobs are available at all kinds of organizations — large firms, startups, small businesses, and non-profits. Skills and Aptitudes.

Promote 101

Promote Non-Profits A/B testing Education 101

ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. What’s more is that an A/B test of the message—changing “Why did you cancel?” Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

Hubspot

MAY 9, 2016

He has extensive experience across verticals: In the past he’s run a software company in Europe, an SEO agency in Panama, a real estate portal in Dubai, and worked for an international non-profit. Pamela Vaughan , Principle Optimization Marketing Manager, HubSpot.

Conversion 78

Conversion Real Estate Non-Profits Campaign 78

Hubspot

DECEMBER 19, 2013

and "Click Here to Increase Your Profit by 110% Now!" Highlighting one or two elements of your email in a different, non-brand color is perfectly acceptable, but when you''ve got red and yellow text, blue links, yellow borders around an image, and a distractingly bright background. A/B tests need to be performed to determine this.

Non-Profits 78

Non-Profits A/B testing Contact Start-ups 78

Hubspot

APRIL 23, 2021

It's a robust tool with dozens of features for managing finances, including bill management, invoices and payments, payroll, project profitability, cash flow, contractors, and reports. This is a great resource for non-profits and membership-based businesses to create a seamless touchpoint across their brand.

Non-Profits 88

Non-Profits Finance Price Contract 88

ConversionXL

JUNE 16, 2022

On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors. This will give marketers guidance and inspiration when A/B testing. If any link in that chain is broken, content doesn’t hit the mark. Getting teams pulling in the same direction can have a big payoff.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JULY 21, 2022

When they’re aligned revenue and profits increase. A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. Test processes regularly to see which segments respond best to your marketing. Instead, it wanted to appeal to local non-worshippers.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

AUGUST 30, 2019

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined. Most product descriptions are awful. Substantially. The results?

Product 127

Product Objectives and Key Results Pitch Non-Profits 127