Remove A/B testing Remove Non-Profits Remove Objectives and Key Results
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. Multivariate TestingTesting several elements at a time. But we will also dwelve into the differences between A/B testing and Multivariate testing.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing playbooks work the same.

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How To Write Product Page Copy That Doesn’t Suck

ConversionXL

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. After that, it’s a combination of creativity, strategy, and expertise that will result in good product page copy. The results? Most product copy is awful. Substantially.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. Here’s a breakdown of the key features—and drawbacks—for eight popular video hosting platforms. As a result, YouTube works less well for engaging and converting users who are further down the funnel. There’s no single answer.

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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. After that, it’s a combination of creativity and tactical copywriting expertise that will result in good product descriptions. The results? Most product descriptions are awful.

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