Remove A/B testing Remove Non-Profits Remove UX
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User Experience Testing: A Conversion-Focused Guide

ConversionXL

What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. For non-profits, the user experience must advance the mission. Ease of use.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Non–data scientists often overestimate the certainty of test results.

Growth 133
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The Advanced Guide to Holiday Testing

ConversionXL

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

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How to Build a User Research Culture

ConversionXL

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. A non-scientific approach that bases product decisions on the opinions of one or two users is useless. Your product is not ready.

UX 111
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7 Poisonous Conversion Optimization Myths

ConversionXL

It’s so easy (and effective) for a blogger to write a post of 101 conversion optimization tips or 150 A/B tests to run right now. Of course, these articles are b t. No Room For Spaghetti Testing. Even if you tried to test the 100 tactics one by one, you’ll find that you’re wasting time. This makes sense.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. For A/B testing: Google Optimize 6. This could be content or UX-design-related. Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels. The less you spend acquiring customers, the more profitable your business will be.

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How to Come Up with More Winning Tests Using Data

ConversionXL

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.