ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

A/B testing 101

A/B testing Technique Campaign Strategize 101

ConversionXL

SEPTEMBER 16, 2015

Lots of people on the internet are running tests, can I just copy their winning tests? Let other people do the failing, I’ll just test (or implement) the winning stuff. The thing is – other people’s A/B tests results are useless. What is interesting about other people’s A/B tests.

A/B testing 107

A/B testing Up-sell Promote Price 107

Salesforce

AUGUST 8, 2024

But with challenges around data quality, an inability to personalize, and a lack of intelligent segmentation & automation processes, it’s time to rethink your approach and use AI to take your email marketing to the next level. Test and refine your email strategy. What you’ll learn What is personalized email marketing?

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Search Engine Land

AUGUST 30, 2024

For instance, if you’re looking to build awareness and you’d like to test Reddit, assess how spend on platforms like GDN is performing to see if you can pull from there without impacting your revenue too dramatically. Timing-wise, I believe there are no bad times to run tests. Processing. Business email address Sign me up!

A/B testing 79

A/B testing Retail Quota Promote 79

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Hubspot

JANUARY 8, 2015

A/B testing is the answer for optimizing your email marketing and landing page performance. This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings. 1) Commonly Tested Elements. Promotions.

A/B testing 78

A/B testing Click Through Rate CTR Promote 78

Martech

AUGUST 5, 2024

How to achieve: Promote your content on social media and through email newsletters. A/B test subject lines and content to see what resonates best with your audience. Processing. Canva: For designing graphics and infographics. KPIs: Website traffic: Measure the number of visitors to your content.

B2B 119

B2B A/B testing Lead generation Objectives and Key Results 119

Martech

JANUARY 3, 2025

Instead of A/B testing, marketers can programmatically test from A to infinity. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content. Processing. How AI does and doesnt change the game AI offers marketers the ability to produce creative materials at an unprecedented scale.

Government 132

Government Legal A/B testing Finance 132

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 115

A/B testing Campaign Retail Angle 115

Sales Pop!

JANUARY 27, 2022

Always A/B test your videos before making them live. Instead of sending tons of promotional emails, aim to add value to your content. A/B test your emails. This method is called A/B testing (a.k.a. split testing), and it allows you to compare and evaluate which email elements perform better.

Technique 230

Technique A/B testing Campaign Promote 230

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales. Processing. Dig deeper: What is content marketing? See terms.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ClickFunnels

NOVEMBER 22, 2022

Need a landing page to collect email addresses, get registrants for a webinar, or promote your lead magnet? A/B Testing — Avg Cost. $40/Month. It’s very important to always be testing your messaging and funnels to improve your staying ahead of the curve for massive impact and results. ClickFunnels 2.0 Cost $50/Month.

A/B testing 52

A/B testing Niche CRM Up-sell 52

ClickFunnels

NOVEMBER 17, 2021

The post 10 Ways To Get A Super Effective Lead Generation Process appeared first on ClickFunnels. That’s why today we are going to share ten tips that can help you create a super effective lead generation process. How will your lead generation process affect the rest of your sales funnel? #3 What Is Lead Generation?

Lead generation 201

Lead generation Process Contact Up-sell 201

Sales Pop!

NOVEMBER 9, 2021

From reconnecting with shoppers who have abandoned their cart, to promoting new deals and discounts, to upselling additional products and services to existing customers, there is no shortage of ways that you can leverage email marketing for increased revenue. Creating a Sales Funnel.

A/B testing 213

A/B testing Campaign Education Presentation 213

Veloxy

APRIL 5, 2022

Let’s not forget that buyers are taking more control over the purchasing process than ever before. Furthermore, hot calling can also refer to any initial phone outreach with a prospective customer who has in so many ways requested or promoted their desire to receive sales calls. Gate keepers. Privacy laws.

Cold Call 234

Cold Call Gate keeper Outside Sales Inside sales 234

ClickFunnels

AUGUST 16, 2021

Whether they buy or not, they are then added to your ongoing email nurture efforts (these emails could be sent daily, weekly, or biweekly), which consistently build trust, provide free value, and promote your products/services. A/B Test Everything. So… why nurture your leads? You’re telling stories that are real and visceral.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

AUGUST 8, 2021

Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online). A/B testing. A/B testing. A/B testing. Scheduler.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Salesforce

NOVEMBER 5, 2024

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Offer promotions: If you can, include a small discount or free shipping to incentivize the purchase. It’s essential to streamline the checkout process and reduce any friction.

Campaign 95

Campaign Cross-sell Click Through Rate CRM 95

ConversionXL

DECEMBER 18, 2015

According to Salesforce , the top 3 uses of email are newsletters (66%), promotional content (54%) and welcome series emails (42%). Promotional emails get a bad rap, but when they work, they really work. According to Convince and Convert , 44% of recipients made at least one purchase last year based on a promotional email.

Promote 91

Promote A/B testing Start-ups Campaign 91

ClickFunnels

OCTOBER 26, 2021

A sales funnel is the process that a person goes through from first hearing about your company to becoming a customer to becoming a repeat customer. Use Email Marketing to Promote Your Products. Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel.

Consult 201

Consult A/B testing Cross-sell Sales 201

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. This includes optimizing for load speed, mobile friendliness, structured data and natural language processing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

SEPTEMBER 6, 2024

This learning can be applied to our next category of mid-flight research, which is an ad copy or creative test. Processing. Did the ad highlighting a promotion blow its counterparts out of the water? Did you test lifestyle images vs. product images and see an interesting breakout of volume?

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

ConversionXL

SEPTEMBER 14, 2015

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

A/B testing 116

A/B testing Intrinsic Campaign Conversion 116

ClickFunnels

NOVEMBER 21, 2021

A sales funnel is a process through which a person goes through from first hearing about your company to becoming a customer to becoming a repeat customer. The key is sharing valuable content, then promoting your lead magnet to your followers. So why not build a niche channel, then promote your lead magnet at the end of each video?

Pitch 256

Pitch Sales Lead generation Niche 256

ConversionXL

MAY 13, 2014

For all of the talk about how awesome (and big, don’t forget big) Big data is, one of the favorite tools in the conversion optimization toolkit, A/B Testing , is decidedly small data. Optimization, winners and losers, Lean this that or the other thing, at the end of the day, A/B Testing is really just an application of sampling.

A/B testing 106

A/B testing Territory Promote Conversion 106

ClickFunnels

SEPTEMBER 21, 2021

The Dream 100 is the process that Russell Brunson used to grow ClickFunnels into a multi-million dollar brand. You either work your way in or buy your way in to spread your message and promote your products/services to those audiences. We call our copywriting process “Hook, Story, Offer” — check out the video! The Dream 100.

Lead generation 244

Lead generation B2B Referrals Launch 244

Search Engine Land

SEPTEMBER 17, 2024

Processing. A/B testing : Experiment with different approaches to optimize content based on results. Master the creation process : From pre-production planning to post-production optimization, each stage is crucial for producing high-quality content. Get the newsletter search marketers rely on. Production.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Salesforce

DECEMBER 20, 2024

They can dream of a campaign with a catchy email promotion, a witty tagline, or an engaging social media post and translate that vision into a concrete plan with measurable objectives. However, bringing these visions to life often involves numerous manual tasks and time-consuming processes. Back to the top ) 4.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

SEPTEMBER 18, 2024

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Tailor your content and promotions to these insights. Use A/B testing to refine content and messaging for each micro-moment. Processing.

Customers 66

Customers A/B testing Trust Click Through Rate 66

ClickFunnels

JANUARY 31, 2022

In fact, they believe that Kyvio is an “accelerator for the global society switch from a knowledge economy to an entrepreneurial economy” and claim to “promote abundance mindset and help Kyvians solve crucial societal problems in an adaptive world.”. Split testing. Affiliate promotion tools. No problem. Complete automation.

Price 219

Price Commission Referrals A/B testing 219

ClickFunnels

OCTOBER 27, 2021

That’s why they knew all too well how excruciating the process of building a sales funnel could be. Instead, we guide you through the process, step-by-step, to help you maximize the odds of success. All these templates have been relentlessly A/B tested. After all, your success is our success.

Gaming 239

Gaming Commission Sales X-functional 239

ClickFunnels

JANUARY 26, 2022

However, consider some of the benefits of delving into Google’s ad platform, including: Gaining a Better Understanding of Your Competitors – Targeting keywords can be a difficult, laborious process; however, it’s absolutely crucial for a successful SEO strategy. Instagram Ads. Image Source: Instagram for Business.

Niche 246

Niche Click Through Rate Sales A/B testing 246

ClickFunnels

JULY 5, 2021

Fortunately, online marketers have been obsessively A/B testing landing pages for more than two decades now, so at this point, we know what works and what doesn’t. Here’s the process of creating a piece of such content: Do keyword analysis to identify a promising keyword. Publish the article on your blog.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

Search Engine Land

AUGUST 28, 2024

It’s an ongoing process of learning, adapting and refining. Processing. Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase. A/B testing isn’t just for websites.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Salesforce

MARCH 15, 2024

Lead generation is the process of building interest in a product or service and then turning that interest into a sale. The lead generation process begins with creating awareness and interest. Once you have leads, you can use their contact info to engage with personalized communication and targeted promotions.

Lead generation 115

Lead generation A/B testing Sales Promote 115

ClickFunnels

AUGUST 31, 2022

How To Drive Traffic to Your Value Ladder Sales Funnel #1 Promote Your Free Offer With Paid Ads #2 Promote Your Free Offer With Influencer Marketing #3 Build a Social Media Following Build Your Sales Funnel With ClickFunnels (Free 14-Day Trial!). A/B testing can be helpful here. 1 Promote Your Free Offer With Paid Ads.

Promote 163

Promote Follow-up A/B testing Hospitality 163