ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Customers that converted in the last year that have added more than x seats.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Hubspot

JUNE 21, 2019

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. You need to know this upfront so you can look for the plugin with the right functionality. VWO A/B testing.

A/B testing 101

A/B testing X-functional Lead generation UX 101

Martech

APRIL 26, 2023

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” Business email address Subscribe Processing. These reports are now out of beta.

A/B testing 101

A/B testing X-functional Campaign Contact 101

ConversionXL

SEPTEMBER 17, 2018

Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. To insert these tracking codes onto your website, you don’t need to know much about JavaScript; most tools have simplified the process to a copy-and-paste action. Enable robust A/B testing.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Next, test the key flow (e.g. check-out process). Give the participants a scenario in which they use the site to solve a problem or go through the check-out process.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

FEBRUARY 7, 2017

.” Outliers could contain valuable information, they could be meaningless aberrations caused by measurement and recording errors, they could cause problems with repeatable A/B test results. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 102

GTM Engineering Electricity X-functional 102

ConversionXL

AUGUST 4, 2020

Implement a process to continuously optimize your experience at scale. You’re impartial to the emotional labor the design team put into redesigning the homepage and unsympathetic to the rationale that finance gives for sending buyers through a convoluted payment process. Walk me through your process for outbound sales.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

DECEMBER 7, 2016

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Netflix, for instance, uses A/B tests extensively for home screen layouts on different platforms, featured shows, and even movie artworks.

UX 115

UX Technique Conversion Product 115

ConversionXL

SEPTEMBER 3, 2021

Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Clearly tell your users what you fixed or released so they can get excited about enhanced functionality and features. App store optimization is an ongoing process. App downloads.

UX 121

UX X-functional A/B testing Follow-up 121

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). See terms.

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. Otherwise, the process of finding correlative metrics almost always looks like this : Define your performance metric. Those users could simply have more internal motivation to seek information and desire your services.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

APRIL 3, 2018

So they optimized referral process. Easy process for the referred friend to follow, and it’s a win for both. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. You need to have a s tandardized process. Where have I tested this?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JUNE 21, 2016

On one side, you have the scientific iterative testing and the more risk-driven innovative testing. In it, he defined three different approaches to better design: a/b testing, usability and radical innovation. When all three of these approaches are used simultaneously, it’s called innovative testing.

A/B testing 58

A/B testing X-functional Clients Start-ups 58

Hubspot

APRIL 13, 2012

Online survey tools are also fantastic research mechanisms because of the built-in logic functionality in most tools. So while you may think your market research is limited to your lead intelligence, online surveys tools with logic functionality let you segment on the fly for higher quality information.

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

ConversionXL

MARCH 25, 2016

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. In most projects, icons are very difficult to get right and need a lot of testing. If you work in Industry A and I work in Industry B, a single icon could mean two different things.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team. Value = ( knowledge + Skill ) x Attitude. 2 Not Structured process.

UX 85

UX Cross-sell A/B testing Government 85

PandaDoc

MARCH 7, 2023

A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. Wondering how to streamline the sales process ? There’s simply no better way than using and refining a sales workflow, and a sales process flowchart is a visualization that can help. What is a sales workflow?

Process 52

Process Objectives and Key Results Pitch Sales 52

ConversionXL

SEPTEMBER 17, 2015

So much of what people perceive about optimization is about wanting to test out an idea they have and see if it is better than what is currently there. As an optimizer it is really easy to try and get ahead of that thought process and want to push, “we should test that!” That is your first test. Presentation.

Real Estate 114

Real Estate User Experience X-functional Presentation 114

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. You can automate parts of the search process to save time and resources.

Prospecting 90

Prospecting X-functional Contact CRM 90

ConversionXL

APRIL 28, 2016

If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science). As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.”

A/B testing 69

A/B testing User Experience Technique X-functional 69

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

OCTOBER 5, 2016

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”… Anna Schmunk , Dave Ramsey : “QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.” (via

UX 104

UX User Experience X-functional Launch 104

ConversionXL

JANUARY 8, 2016

Duration Goals – When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals – When a visitor lands on X amount of pages in a single session, the Goal is triggered. In his words: ‘Knowing that your Conversion Rate is lower for segment X vs segment Y is not that valuable.

X-functional 90

X-functional Conversion Start-ups A/B testing 90

ConversionXL

NOVEMBER 9, 2022

I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Data for an internal presentation will likely have a different project management process to data presented for customers. Bubble charts and maps.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

JUNE 10, 2020

The good news is that improving content research doesn’t require an elaborate process or extra hours. Say you’re going to write an article on A/B testing. WAR asks, “If Player X got injured and we had to replace them with an average player, how many ‘wins’ would we lose?”. Want proof?

Represent 74

Represent Real Estate X-functional A/B testing 74

ConversionXL

SEPTEMBER 15, 2020

Duration Goals — When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals — When a visitor lands on X amount of pages in a single session, the Goal is triggered. Try using the “Comparison” visualization (an option to the right of the search function) for more clarity.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

MARCH 21, 2017

Finding those influencers is a very manual process – we have not had luck with influencer marketing platforms that claim to find the influencers for you.”. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Personalization is crucial.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SalesHandy

MAY 1, 2020

Around 40% of the sales professionals say prospecting is the most challenging part of a sales process followed by closure and conversions. Prospecting in sales is the process of identifying new prospects with proper research, starting a conversation with them, and solving their problems by providing valuable solutions.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Celebrity Endorsements.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

MAY 3, 2020

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”: QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.

UX 63

UX User Experience X-functional Launch 63

Hubspot

MARCH 10, 2016

1) A/B Testing. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Learn how to run A/B tests here.). Since we’re going alphabetically, the last part of the funnel process is first! 2) Analytics. 18) Content.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

AUGUST 19, 2016

Of course, all of this is just data that you need to inform A/B test hypotheses. And once you set up tests, you can analyze your sessions length vs. conversions. Since consumer intent takes time for DMPs to process, you need a more efficient way to receive the information so marketers can respond properly with an ad or content.

User Experience 58

User Experience X-functional Conversion Campaign 58

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129