How to Minimize A/B Test Validity Threats
ConversionXL
NOVEMBER 6, 2015
You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.
Let's personalize your content