ConversionXL

SEPTEMBER 1, 2020

Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); Net Promoter Score (NPS). Use back-in-stock campaigns, browse recovery, and promotions to encourage a sale. The Referral phase.

Customers 132

Customers Referrals Campaign A/B testing 132

ConversionXL

FEBRUARY 3, 2022

Growth marketers can penetrate a new market by running experiments like : Sales and promotions. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Catering your marketing and promotional efforts to reach a new type of customer. Start by A/B testing.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

OCTOBER 4, 2022

Use referral programs to attract new customers and reward your current ones 7. Their offers and promotions. Growth marketing involves running a series of targeted tests to understand which marketing tactics (and subsets thereof, such as design elements and copy choice) perform best. Who might their products and brand appeal to?

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

FEBRUARY 3, 2017

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. How Does It Work, Exactly?

Profit margin 116

Profit margin Commission Networking Referrals 116

Salesforce

NOVEMBER 17, 2021

digital ad spend on social media influencer content will grow to $6 billion this November and December, and lead to a 30% rise in social media referrals. Prediction: An increase in influencer content ad spend will lead to a 30% rise in social media referrals. Test everything. Ready to capture the opportunity?

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

Heinz Marketing

FEBRUARY 15, 2022

Product-led companies turn to user recordings and interviews, along with A/B tests, to learn what activates customers and uses that information to qualify future leads. Customer satisfaction doesn’t only reduce churn but also fuels your referrals. Referral Metrics. Activation. Time to Value (TTV).

Growth 110

Growth Product Referrals A/B testing 110

ConversionXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). To drive interest, promote your webinar at least two weeks ahead of launch. Kajabi , for example, promotes live and on-demand webinars in its resource center. Optimized CTAs.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

FEBRUARY 3, 2022

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. A/B testing functionality embedded in most features. A/B testing functionality is limited. A/B testing and optimization features. Some of ClickFunnels features include: Landing pages. Sales pages. Squeeze pages. Email and SMS. Shopping cart.

A/B testing 101

A/B testing Price CRM Campaign 101

ConversionXL

AUGUST 10, 2021

Consistency also promotes habit building. For example, if your brand is big on sustainability, you don’t want to partner with an influencer who is promoting muscle cars and pick-up trucks. Track Link in Bio clicks and referral traffic to see which types of links drive the most engagement.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

ConversionXL

FEBRUARY 21, 2017

Make sure you’re A/B testing any insights you may think you have gained from there. Net Promoter Score (NPS). A/B Testing. If you’re new to A/B testing read this comprehensive guide. Session replays can be incredibly illuminating but shouldn’t be relied upon as a sole source of data. It’s simple.

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

JANUARY 3, 2013

Also, remember that people scroll when the layout promotes scrolling – so if you have a long page, make sure the design encourages scrolling. Combine A/B testing with clickmaps for increased effectiveness. They claim to have up to 88% tracking accuracy when compared to eyetracking tests. Featured image source.

A/B testing 134

A/B testing E-commerce Price Objectives and Key Results 134

Salesforce

APRIL 4, 2025

While marketing in many organizations has become synonymous with messaging and promotion, theres more to it in this age of customer relationships. They often have more questions, and dont forget that they are prime to make referrals and recommendations. This often means lots of cross-functional collaboration.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ConversionXL

OCTOBER 30, 2021

By using scarcity, Dyson encourages users to come back: “Your basket for this promotion was saved, but the offer is only for a limited time. Depending on what you sell and your transaction process, this can be a lengthy, resource-heavy process involving a lot of A/B testing , user testing, and goal measuring.

Customers 140

Customers Referrals B2C Campaign 140

ConversionXL

FEBRUARY 29, 2016

Promotional Emails vs. Transactional Emails: What’s the Difference? Promotional emails are strategically sent to promote a specific marketing initiative or campaign. If you haven’t already, I encourage you to read our Advanced Guide to Promotional Emails That Convert. [Tweet It!]. via Litmus). Image Source.

A/B testing 90

A/B testing Promote Start-ups Contact 90

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

FEBRUARY 15, 2016

Think of NPS, or Net Promoter Score, like rocket fuel. What's a Net Promoter Score? NPS, or Net Promoter Score, is a simple metric to get. Anyone who scores a 9 or 10 is a “promoter." Your NPS comes from subtracting the number of detractors from the number of promoters, and dividing by the total number of respondents.

Promote 53

Promote UX A/B testing Cross-sell 53

ConversionXL

FEBRUARY 18, 2014

It kind of caught me off guard to learn that 3/4 of the social visitors on this page came from the initial promotion links and not from people excited to take us up on the offer. Without knowing first how many people you’re reaching, there’s no way to accurately measure & test effectiveness. Looking at the bit.ly

A/B testing 99

A/B testing Follow-up Promote Growth 99

ConversionXL

SEPTEMBER 25, 2018

Our journey takes places across the following stages: Acquisition, Activation, Retention, Revenue, and Referral. For example, you may not have a referral program in place, so you can skip that stage and come back to it another time. What should be the logic for setting up and testing these messages?

A/B testing 107

A/B testing Referrals SQL Start-ups 107

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

NOVEMBER 11, 2020

Traffic performance (based on total views and visits , individual post performance , and by referral source ). Traffic Referral Source. Your blog's referral sources will tell you where (which sites) users are coming from and give you a sense of how people are finding your blog. Number of Inbound Links. Subscriber Count.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

ConversionXL

OCTOBER 4, 2021

Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . Getting them right requires a good understanding of your audience and consistent A/B testing.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

JULY 11, 2016

Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Change of statistics.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Highspot

MARCH 21, 2024

Promotional Emails Promotional email campaigns highlight a special offer. If you have a referral or mutual connection, be sure to mention it. Unsubscribe rate = (Number of unsubscribes / Total emails delivered) x 100 A/B testing Consider doing A/B testing for your emails to measure their effectiveness further.

A/B testing 96

A/B testing Sales Follow-up Prospecting 96

Hubspot

JANUARY 13, 2012

What Referral Sources Can Tell You. Your blog's referral sources will tell you which websites and blogs are referring traffic to your blog and give you a sense of how people are finding it. Conducting some A/B tests is a great way to optimize for the best calls-to-action for your blog to improve click-through rate.

Click Through Rate 78

Click Through Rate Referrals A/B testing Promote 78

Cience

OCTOBER 8, 2020

This includes contacts from auto-replies, new people from direct referrals, etc. While writing a follow-up, remember that there should be a balance between discussing your prospect’s needs and promoting your product. For instance, if we talk about cold email follow up, A/B testing does its job perfectly.

Follow-up 115

Follow-up A/B testing Sales Contact 115

Hubspot

SEPTEMBER 26, 2014

Suggested Testing Methodology: Compare the performance of subscriber emails that include CTAs with emails that do not, using the same sample size of emails. What about the offers you''re promoting on specific posts? Suggested Testing Methodology: A/B test variations in CTA copy, design, and offer type on individual posts.

Conversion 78

Conversion A/B testing X-functional Lead generation 78

Hubspot

OCTOBER 9, 2019

Promote: Promote your blog post on social media and email newsletters to generate traffic. Post and promote. When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. Write a draft: Begin by drafting a post that answers your audience's questions. Write ad copy.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Salesforce

APRIL 16, 2024

When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing. Your aim is for people to follow you and engage with your content and promotions. With those steps in place, you’re ready to promote your content.

Objectives and Key Results 109

Objectives and Key Results Click Through Rate Campaign Promote 109

Hubspot

APRIL 6, 2020

I’m currently working Role or Project at Company Name and I am very interested in learning more about how you use A/B testing to enhance detail mentioned in last conversation. Use Case 4: To Promote Your Business or Service. Implement A/B testing discussed on premium products [Owner].

Follow-up 95

Follow-up Meeting Objectives and Key Results A/B testing 95

Hubspot

MAY 6, 2019

A/B testing and optimization. Testing and optimizing your landing page is an integral part of the process. It's unlikely you’re going to nail it on the first try, so you want software that enables testing customer behavior and optimizing the content and layout to maximize conversions. Analytics tools.

A/B testing 78

A/B testing Price CRM Lead generation 78

Search Engine Land

MAY 13, 2024

Promote on social media Social media is one of the most popular distribution channels for B2B content. Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey.

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). direct, referral, organic, paid, social, email, etc.). For A/B testing: Google Optimize. Running A/B tests is crucial to create content that gets the best results for your goal.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

MAY 6, 2021

Your job here isn’t to promote your brand but to make a purchase as seamless as possible, so it’s simple for people to click “Buy.”. Instead of blindly marketing to the masses, you must be strategic and tie your sales directly to your promotion efforts. Referral programs for people who bring in new customers. Congratulations!

CTR 101

CTR Campaign Retail Promote 101

PandaDoc

JULY 6, 2022

A/B test your landing pages for website visitors and study analytics for marketing campaigns. Send over bundled packages, follow-up offers, and time-sensitive promotional offers. Engagement at this stage will also build brand loyalty, and increase word-of-mouth referrals, so all in all, it is a big win-win.

Customers 98

Customers Sales Referrals A/B testing 98

The 5% Institute

JUNE 15, 2023

These can include discounts, free trials, exclusive content, or limited-time promotions. A/B test different CTAs to optimize conversion rates continually. Implementing Referral Programs Encouraging satisfied customers to refer others Referral programs are an effective way to generate leads through word-of-mouth marketing.

Lead generation 52

Lead generation A/B testing Referrals Objectives and Key Results 52