Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

A/B testing 101

A/B testing Technique Campaign Strategize 101

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

ConversionXL

SEPTEMBER 16, 2015

Lots of people on the internet are running tests, can I just copy their winning tests? Let other people do the failing, I’ll just test (or implement) the winning stuff. The thing is – other people’s A/B tests results are useless. So testing something okay against a stupid idea is likely to work.

A/B testing 107

A/B testing Up-sell Promote Price 107

Search Engine Land

AUGUST 30, 2024

In retail, that will fire up in October (probably earlier than ever this year). Timing-wise, I believe there are no bad times to run tests. If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel.

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

AUGUST 5, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. How to achieve: Promote your content on social media and through email newsletters. Are you getting the most from your stack?

B2B 117

B2B Lead generation A/B testing Objectives and Key Results 117

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Sales Pop!

JANUARY 27, 2022

If you want to boost your sales , rethinking email marketing strategy is a great start. Test subject lines. Schedule follow-ups and reminders. Set up email funnels. Always A/B test your videos before making them live. Start your email with the recipient’s name and make sure to drop salutations.

Technique 225

Technique A/B testing Campaign Promote 225

ClickFunnels

NOVEMBER 22, 2022

Send emails, create and sell courses, build an eCommerce store, brand and customize your website, start a membership program, take payments, buy domains, and tons more. In case you want more specifics, we’ve compiled tons of charts and feature explanations below to show you how ClickFunnels stacks up against other popular tools.

A/B testing 52

A/B testing Niche CRM Up-sell 52

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. None of the copy was anywhere near ready for testing. But it did save us hours of content creation and gave us a starting point for refining and polishing.

A/B testing 112

A/B testing Campaign Retail Angle 112

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Processing. See terms.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ClickFunnels

AUGUST 8, 2021

Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. The reason we are bringing this up is that all that extensive funnel building experience went into our software. We have the results to back that up. We aren’t bringing this up to throw shade on Convertri founders. A/B testing.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

AUGUST 16, 2021

Whether they buy or not, they are then added to your ongoing email nurture efforts (these emails could be sent daily, weekly, or biweekly), which consistently build trust, provide free value, and promote your products/services. Now let’s walk through 7 steps to setting up a successful lead nurturing campaign. Probably not.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

Sales Pop!

NOVEMBER 9, 2021

In fact, four out of five marketers say that they would rather give up social media marketing than email marketing according to a Hubspot survey. As AI technology becomes more and more prevalent and accessible, businesses of all sizes are now starting to use AI to guide their marketing strategy. AI Marketing. Creating a Sales Funnel.

A/B testing 207

A/B testing Campaign Education Presentation 207

Salesforce

NOVEMBER 5, 2024

The welcome series nurture A prospect’s interest in your brand is at its peak right after they sign up. Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Wondering if you should sell or not? Your Cart Awaits!”

Campaign 94

Campaign Cross-sell Click Through Rate CRM 94

ClickFunnels

OCTOBER 26, 2021

The reason why the Value Ladder sales funnel is so effective is that it allows you to: Start the relationship with that person by providing free value. A lead magnet + one product is enough to get started. Use Email Marketing to Promote Your Products. Optimize Your Sales Funnel With A/B Testing.

Consult 201

Consult A/B testing Cross-sell Sales 201

ConversionXL

DECEMBER 18, 2015

In fact, I’ll bet you’ll receive at least two emails in the time it will take you to read this article from start to finish. According to Salesforce , the top 3 uses of email are newsletters (66%), promotional content (54%) and welcome series emails (42%). The 4 Main Types of Promotional Emails. No, not exactly.

Promote 91

Promote A/B testing Start-ups Follow-up 91

ClickFunnels

NOVEMBER 21, 2021

It allows you to: Start the relationship with the potential customer by providing free value. By that point, you would have built up a lot of trust with them, so they would be much more likely to buy it. You can start with a lead magnet + a frontend product. You can start by creating a simple squeeze page for your lead magnet.

Pitch 256

Pitch Sales Lead generation Niche 256

Search Engine Land

AUGUST 28, 2024

Seasonal PPC isn’t about simply increasing your ad spend when the leaves start to fall. As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. How seasonality shakes up consumer behavior Consumers are a fickle bunch and seasonality plays them like a fiddle.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

ConversionXL

NOVEMBER 17, 2015

These are just a few of the most common questions optimizers have about testing in November and December. But, let’s start at the beginning… How Much of an Impact Does the Holiday Season Have, Anyway? A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. Run Bandits Tests.

A/B testing 126

A/B testing Retail Promote Represent 126

ClickFunnels

SEPTEMBER 21, 2021

On our homepage, we have the start of our 14-day free trial sales funnel… On the sidebar of this page, we have multiple free offers intended to provide value and generate leads…. To be clear, these are the starts of our sales funnels, not the experiences themselves. Post at the start of the day to get more upvotes.

Lead generation 244

Lead generation B2B Referrals Launch 244

Search Engine Land

JULY 29, 2024

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Users are now starting their searches on AI platforms for information, product research and purchases. Nevertheless, it provides a valuable starting point. Business email address Sign me up! For example, ChatGPT has over 180.5

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

SEPTEMBER 17, 2024

Let’s explore how to develop a holistic video strategy that sets you up for success. Setting clear goals and objectives Before you start creating videos, define what you want to achieve. Business email address Sign me up! Editing content used to be difficult, especially on TikTok, often requiring a fresh start.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

ConversionXL

SEPTEMBER 14, 2015

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

A/B testing 116

A/B testing Intrinsic Campaign Conversion 116

ConversionXL

MAY 13, 2014

For all of the talk about how awesome (and big, don’t forget big) Big data is, one of the favorite tools in the conversion optimization toolkit, A/B Testing , is decidedly small data. Optimization, winners and losers, Lean this that or the other thing, at the end of the day, A/B Testing is really just an application of sampling.

A/B testing 106

A/B testing Territory Promote Conversion 106

ClickFunnels

JANUARY 31, 2022

Its funnel building functionality includes a drag-and-drop page editor, a variety of funnel and page templates, split testing, and more. It has an in-built email marketing functionality that allows you to build your list, set up an email autoresponder, and send broadcast messages. Split testing. No problem. Automation.

Price 219

Price Commission Referrals A/B testing 219

ClickFunnels

JULY 5, 2021

Table of Contents Strategy #1 Set Up a Value Ladder Sales Funnel Strategy #2: Build a Popular Blog Strategy #3: Build a Popular YouTube Channel Want Russel To Teach You How To Build Your First Sales Funnel? Strategy #1 Set Up a Value Ladder Sales Funnel. Create a follow-up email sequence where you pitch your product.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

ClickFunnels

OCTOBER 27, 2021

We start by asking you what your goal is: Collecting emails? All these templates have been relentlessly A/B tested. Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Here at ClickFunnels, we are big believers in following up. After all, your success is our success.

Gaming 239

Gaming Commission Sales X-functional 239

ClickFunnels

JANUARY 26, 2022

Start driving traffic to that landing page. He started excluding women from his Facebook Ads campaigns! The reason why the Value Ladder sales funnel works so well is that it allows you to: Start the relationship with that person by offering free value. Here’s how you can build one: Create a lead magnet. I love them!

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

Salesforce

DECEMBER 20, 2024

Marketers can start by asking an agent to describe the data, to summarize whats missing, and to assess any trends in the data. Then, they can begin to explore more by asking follow up questions: What are the poorest performing campaigns for the last quarter? Agents use plain, natural language to ask and answer questions.

Engineering 69

Engineering A/B testing Campaign Launch 69

ClickFunnels

AUGUST 31, 2022

How To Drive Traffic to Your Value Ladder Sales Funnel #1 Promote Your Free Offer With Paid Ads #2 Promote Your Free Offer With Influencer Marketing #3 Build a Social Media Following Build Your Sales Funnel With ClickFunnels (Free 14-Day Trial!). So you might start turning a profit at this point. What To Do Next?

Promote 163

Promote Follow-up A/B testing Hospitality 163

Martech

OCTOBER 14, 2022

The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research. Operationalizing a CDP.

A/B testing 119

A/B testing E-commerce Retail UX 119

ClickFunnels

DECEMBER 9, 2021

Then you need to start generating more leads. Let’s start by putting lead generation in its proper context – your sales funnel. The reason why the Value Ladder sales funnel is so effective is that it allows you to: Start the relationship with that person by offering free value. Want to make more sales?

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Make sure your Google Business Profile listing is accurate and up-to-date with all relevant information. Encourage positive customer reviews.

Customers 63

Customers A/B testing Trust Click Through Rate 63

Heinz Marketing

JULY 9, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on sales automation and direct mail platforms. Without further ado…. – the list goes on!

B2B 138

B2B A/B testing Campaign Lead generation 138

Sales Hacker

DECEMBER 17, 2020

That means your sales outreach email is likely sitting in a prospect’s inbox alongside dozens of other promotional emails. That’s why Outreach and REGIE teamed up to create the Cold Email Grader, an easy-to-use tool that allows sales professionals to grade and improve their cold email pitches. Sound like a lot to keep track of?

A/B testing 117

A/B testing Sales Pitch Campaign 117

Salesforce

MARCH 15, 2024

A warm lead falls between these two – they’ve expressed some interest, but it’s up to sales to follow up and determine if the lead can become qualified. You can start by publishing blog posts that educate your audience and engaging users through social media.

Lead generation 115

Lead generation A/B testing Sales Promote 115

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Customers that converted in the last year that paid up-front.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116