ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important.

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

Salesforce

FEBRUARY 14, 2025

Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. AI can autonomously learn and optimize experiences, ensuring customers see what resonates with them the most, without requiring constant human intervention.

A/B testing 97

A/B testing CTR Click Through Rate Healthcare 97

Martech

MAY 12, 2023

For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test. One day I noticed a significant UX difference from when I was last on the site. This situational awareness allowed me to develop new ideas for my job.

A/B testing 125

A/B testing UX B2C Referrals 125

ClickFunnels

SEPTEMBER 21, 2021

In fact, even if our conversion rate is good , we should create a habit of running tests — A/B tests, heatmaps, scroll maps, click maps, and so on — to determine how we can improve our marketing assets. This could mean testing the copy, the visuals, the offer, or something else. Referral Program. For example….

Lead generation 244

Lead generation B2B Referrals Launch 244

ClickFunnels

JANUARY 31, 2022

Split testing. Split testing, also known as A/B testing, is a method for optimizing web pages for conversions. Referral tracker. Every affiliate is given their own referral link that you then use to identify the customers that they have sent your way. No problem. 2-tier affiliate program.

Price 219

Price Commission Referrals A/B testing 219

ClickFunnels

JANUARY 26, 2022

Considering that Facebook ad convert approximately 25% of social media referrals versus platforms such as Pinterest, Twitter, and YouTube, such ads have become to the go-to for marketers looking to break through the often tumultuous social media ad-space. Instagram Ads. Image Source: Instagram for Business.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Search Engine Land

JULY 29, 2024

GEO tracks referral traffic from AI engines, cited sources and response structures to understand how AI-driven platforms prioritize and display your content, informing optimization tactics. Continuous testing: Use A/B testing to find what works best and keep tweaking to improve visibility on AI-driven platforms.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

ConversionXL

APRIL 24, 2017

It’s Google’s solution for A/B testing and personalization. Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. You compare two versions of the same page to see which one performs better… A vs. B, control vs. variant. Redirect Tests.

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? However, it is mostly a drawback of the standard widely used approach to A/B testing called Hypothesis Testing.

A/B testing 111

A/B testing Strategize Drivers/motivators Technique 111

ConversionXL

NOVEMBER 17, 2015

If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests. Bandit tests are similar, but move from the explore to the exploit phase much more quickly. The result?

A/B testing 126

A/B testing Retail Promote Non-Profits 126

Martech

MAY 8, 2023

Enter the website the most common way, based on site analytics data (direct, search, referral, email, etc.). They already had data available in their tools and utilized us to set up audiences correctly and do an A/B test. Planning a test ensures you have set up the campaigns in a way conducive to reporting results.

A/B testing 115

A/B testing Campaign Clients Referrals 115

ConversionXL

DECEMBER 17, 2018

You’re probably ending your A/B tests either too early or too late. The standard best practice is to wait until a representative sample is obtained and the winner of the test can be declared with 95% certainty or greater. There is Nothing Magical About 95% Statistical Significance. The Role of SEO in Growth.

A/B testing 111

A/B testing Referrals Technique Represent 111

ConversionXL

FEBRUARY 26, 2020

To understand the traffic source of a session, Google Analytics relies on two critical pieces of information: the HTTP Referrer and UTM parameters. HTTP Referrer. Site visits initiated by clicking a link on another site almost always have an HTTP Referrer value. that runs on the destination page. Scanned QR codes.

Referrals 118

Referrals Campaign Objectives and Key Results Strategize 118

ConversionXL

MAY 16, 2017

Are your referral exclusion settings configured correctly (e.g. Content” is used to differentiate between multiple content versions in a campaign (as in A/B testing messaging). Here are a few we tend to look for when doing a GA Health Check: Missing tracking code on some pages, resulting in self-referrals or visits not recorded.

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

SEPTEMBER 1, 2020

The Referral phase. Referral campaigns can help you evaluate the interest of your customers and their willingness to spread the word about your products and brand. Here’s a crash course on how to get the most from referral marketing. A well-timed reengagement campaign or loyal customer discount can work well here.

Customers 132

Customers Referrals Campaign A/B testing 132

Sales Hacker

AUGUST 5, 2022

Reserve this tier for when you’re asking for a referral, looking for the best contact, or you need to gain insight on company details/challenges. Through extensive A/B testing , we’ve found the best approach is: Start strong with a one-two punch! Leverage the power of A/B testing. How should you follow up?

A/B testing 103

A/B testing Government Quota Follow-up 103

ConversionXL

FEBRUARY 3, 2022

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. Start by A/B testing. These stages aren’t a strict pathway.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. A/B testing functionality embedded in most features. A/B testing functionality is limited. A/B testing and optimization features. Some of ClickFunnels features include: Landing pages. Sales pages. Squeeze pages. Email and SMS. Shopping cart.

A/B testing 101

A/B testing Price CRM Campaign 101

Heinz Marketing

FEBRUARY 15, 2022

Product-led companies turn to user recordings and interviews, along with A/B tests, to learn what activates customers and uses that information to qualify future leads. Customer satisfaction doesn’t only reduce churn but also fuels your referrals. Referral Metrics. Activation. Time to Value (TTV).

Growth 109

Growth Product Referrals A/B testing 109

Hubspot

JUNE 8, 2015

When it comes to reducing negative friction, there are many things on a landing page that you can test to boost your conversion rate. Referral source personalization. To give you a better idea of how an effective test is carried out, we've detailed two in-depth examples alongside their results. Social proof.

A/B testing 78

A/B testing Referrals Start-ups Conversion 78

Martech

JUNE 28, 2023

PostHog is an all-in-one product analytics platform that includes session recording, A/B testing and other features to track user behavior in your app or website. Plausible, and tools like it, only track very basic website metrics like pageviews, session duration and referrer information. It has free and paid plans.

A/B testing 110

A/B testing User Experience Referrals Price 110

ConversionXL

JULY 9, 2015

Once you’ve built up at least one profile of converted users, you can then work to improve the lead gen process and implement A/B tests on signup forms and processes to: 1) attract and onboard more true evaluators, and 2) convert a higher number of them. How many pages did converted users view before signing up? More on that, later.).

A/B testing 108

A/B testing Follow-up Referrals Conversion 108

ConversionXL

FEBRUARY 21, 2017

Make sure you’re A/B testing any insights you may think you have gained from there. A/B Testing. If you’re new to A/B testing read this comprehensive guide. The quality of their experience has a significant impact on their opinion (‘do I like it?’), referral possibility (‘do I tweet or talk about it?’)

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

OCTOBER 4, 2022

Use referral programs to attract new customers and reward your current ones 7. Growth marketing involves running a series of targeted tests to understand which marketing tactics (and subsets thereof, such as design elements and copy choice) perform best. The most simplistic version of this is the A/B test.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

JANUARY 3, 2013

Combine A/B testing with clickmaps for increased effectiveness. Now that they found this out, they can combine the previous clickmap knowledge with A/B testing to find out what version of a changed homepage will work better. They claim to have up to 88% tracking accuracy when compared to eyetracking tests.

A/B testing 134

A/B testing E-commerce Price Objectives and Key Results 134

ConversionXL

FEBRUARY 19, 2016

Even if you look at it from a high level, there shouldn’t be an inherent conflict between SEO and testing. Google has its own testing tool. Google runs A/B tests. So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Google Doesn’t Want to Penalize Better UX.

A/B testing 91

A/B testing Growth UX User Experience 91

Salesforce

NOVEMBER 17, 2021

digital ad spend on social media influencer content will grow to $6 billion this November and December, and lead to a 30% rise in social media referrals. Prediction: An increase in influencer content ad spend will lead to a 30% rise in social media referrals. Test everything. Ready to capture the opportunity?

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

Hubspot

MAY 20, 2015

In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. b) A/B test elements of your form. Look at the form's conversion rates, lead quality, and the bounce rate on that page by different referral sources. How Do You Know If It's Working?

Conversion 78

Conversion A/B testing Referrals Prospecting 78

ConversionXL

FEBRUARY 27, 2019

Obviously, that makes them a great place to cross-promote, upsell, encourage sharing/reviews/referrals, etc.”. After you’ve started sending emails, remember that It’s easy to run A/B tests on your subject lines—most email service providers offer it—to validate your intuition. This monthly transactional email from Convertkit.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

MARCH 24, 2011

Feel out how natural they are and, as always, ask peers and colleagues for referrals. A/B Test your landing pages. Joanna sees A/B testing as a critical piece of optimizing landing pages. Display/Content Network or Search Network? Which is better? Right now, I’m all about display. Post Conversion Branding.

Campaign 78

Campaign A/B testing Networking Referrals 78

ConversionXL

FEBRUARY 3, 2022

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

SEPTEMBER 19, 2012

6) Agile marketers use A/B testing to incrementally improve. Speaking of incremental improvements, there's no better example than watching an agile marketer run an A/B test. What's so great about watching an agile marketer run an A/B test? Agile marketers know A/B testing doesn't need to be hard.

A/B testing 78

A/B testing Contract CTR Click Through Rate 78

ConversionXL

MAY 27, 2022

A/B test action words, as well as button color and placement. Leverage existing customers for referrals. Make referrals worthwhile by rewarding this customer behavior. For example, Morning Brew built an audience of two million subscribers with a referral program that let customers reach different milestones.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

APRIL 29, 2014

I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. The Difference Between Testing and Unlocking Growth. Many people get hung up at the testing stage. How important is CRO?

Engineering 117

Engineering Conversion Growth A/B testing 117

ConversionXL

JULY 25, 2016

Many redirects and apps strip away referral tags from links, so when your audience lands on your page GA has no way of knowing where they came from—it ends up looking like direct traffic, which is just how Google Analytics reports it. http-to-https/https-to-http redirects. 302 redirects. Any other redirects between the click and the content.

Referrals 85

Referrals A/B testing Campaign Start-ups 85

ConversionXL

AUGUST 10, 2021

Here are some ways you can apply the metrics you are tracking to your Instagram strategy: A/B test different messaging and creative versions in your Instagram story. Track Link in Bio clicks and referral traffic to see which types of links drive the most engagement. Say you run an Instagram account for an online sneaker brand.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152