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The Best Programming Languages for Digital Marketers

ConversionXL

For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Python, SQL, JavaScript, and Bash were created by different computer scientists in different circumstances.

SQL 134
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The Essential SaaS Metrics for Growth

ConversionXL

Unless your marketing team checks whether MQLs reach the SQL stage, the sales team could waste time chasing unqualified leads. Instapage’s Head of Content, Brandon Weaver , agrees: Conversions are great, but if those form submissions don’t eventually lead to SQL and increasing sales, was your campaign really that successful?

Growth 117
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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 4

Heinz Marketing

BigQuery : A fully managed, serverless data warehouse offered by Google Cloud, designed to handle massive datasets with fast SQL queries. A/B Testing : Implement A/B tests to compare different attribution models or adjustments, using data-driven results to guide improvements.

Customers 115
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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

With Kissmetrics, you can learn the path that your customers have taken through your website, conduct A/B tests, build data sets (without SQL), and figure out the ROI from your campaigns. Act-On software offers a free A/B testing tool that walks you through the process of trying out your first A/B test of a site page.

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How to Nail Your First 90 Days as a CX Director

ConversionXL

Do you need SQL skills to pull reports, or are there dashboards? If you’ve just implemented a new testing tool, your first test should be an A/A test to check that everything is working correctly. If you already have a working A/B testing tool , you can start A/B testing. Days 31–60: Planning.

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How to use the UA 360 features available in GA4

Martech

For GMP + BigQuery, there are two tactical things to note: The BigQuery export requires SQL and some additional programming skills to extract value from the data. There are a number of great courses, and we’re adding more all the time, that will help businesses make even more strategic decisions.

SQL 98
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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

Imagine the expected value (the “predicted value of a variable, calculated as the sum of all possible values each multiplied by the probability of its occurrence”) of an A/B test is $1,000. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. What’s the cost of all that?