article thumbnail

Is A/B testing dead?

Martech

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Source: George Khachatryan.

article thumbnail

How to use generative AI in copywriting for an A/B testing program

Martech

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Say hello to Chad When we started working together, I told our private instance of ChatGPT that his name is Chad, and my name is Katie. Chad takes away the terror of the blank white page. ” Done!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

article thumbnail

Learn The ABCs of Email A/B Testing

Salesforce

These might seem like small choices, but they are things that email A/B testing can help you figure out. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing? How does email A/B testing work? Which image is best?

article thumbnail

The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

You also can use GenAI in your A/B testing. However, be sure you are well-grounded in the principles behind persuasion and cognitive bias before you start using your AI tool. To start, you would feature a product or service at a mid-level or full price. If you can help them achieve their needs, they in turn will help you.

article thumbnail

Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

article thumbnail

The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. None of the copy was anywhere near ready for testing. But it did save us hours of content creation and gave us a starting point for refining and polishing.