Martech

JUNE 27, 2024

If you can get your customers to do this on your behalf, it’s the most valuable form of marketing.” – Kat Wray, Director of Strategic Partnerships, Mention Me How Replacements, Ltd. Here’s one key quote: “I would say the first thing is to understand your customers’ interactions with SMS and to really start A/B testing early.

Strategic partnership 102

Strategic partnership A/B testing Strategize Growth 102

Search Engine Land

JUNE 27, 2024

If you can get your customers to do this on your behalf, it’s the most valuable form of marketing.” – Kat Wray, Director of Strategic Partnerships, Mention Me How Replacements, Ltd. Here’s one key quote: “I would say the first thing is to understand your customers’ interactions with SMS and to really start A/B testing early.

Strategic partnership 67

Strategic partnership A/B testing Strategize Growth 67

Martech

OCTOBER 28, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. That partnership will now reach into the Slack ecosystem, allowing businesses using Slack for collaboration to process, review and execute agreements within Slack itself. Read more here.

Strategic partnership 113

Strategic partnership A/B testing Teamwork Contract 113

ConversionXL

FEBRUARY 3, 2022

SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Start by A/B testing. Next, you might look at the copy in the email and test whether language about price or language about features performs better. Ship your experiment.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. This will give marketers guidance and inspiration when A/B testing. Marketing strategy.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

APRIL 3, 2012

Strategic partnerships for customer loyalty, also known as coalition programs, can be extremely effective for customer retention and company growth. Run an A/B test against program members and non-program customers to determine the overall effectiveness of the loyalty initiative.

Customers 78

Customers Non-Profits Strategic partnership Gaming 78

Hubspot

JUNE 26, 2019

Strategic partnerships for customer loyalty (also known as coalition programs) can be super effective for retaining customers and growing your company. Which company would a good fit for a partnership? Plus, it matches perfectly with the company’s target audience by providing a value they know customers really care about.

Customers 78

Customers Non-Profits Retail Gaming 78