Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. Strategic timing Timing is everything.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. The future seems to belong to those moving far past myopic CRO practices and into the strategic and universal realms. Image Source.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

AUGUST 4, 2020

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. It’s time to get together with heads of departments to get answers to more strategic questions. Prioritize ideas to test.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JULY 1, 2016

All three options have their unique pros and cons as far as UX and SEO go, but which is most suitable for someone running experiments and tests on the regular? Before m(Dot) design came along, mobile visitors had to wait while the entire site loaded and then struggle to navigate a design and UX made for desktop visitors.

A/B testing 69

A/B testing Retail UX Conversion 69

ConversionXL

NOVEMBER 19, 2015

Bentzel: “On the surface the ‘chief marketing technologist’ looks like strategic marketing progress in the digital age. We as designers, founders, UX & UI professionals and creators need to take a stance against Dark Patterns.” .” Image Source. ” The holy grail of dark patterns examples is at darkpatterns.org.

Technique 128

Technique A/B testing UX Commission 128

ConversionXL

APRIL 25, 2017

They believe in the power of experimentation and invest in innovation and risk mitigation (a euphemism for user research and A/B testing). It also requires creative (and often technical) resources like a graphic and/or UX designer. Maybe you want a UX researcher to dive more deeply into consumer behavior. An analyst.

Conversion 77

Conversion UX A/B testing Promote 77

ConversionXL

AUGUST 26, 2016

Investing in a multi-disciplinary team (either internal or through an agency) to harness their skills and experiences, with the tools and technology being used as simple a way to execute A/B tests. A focus on investing in process and methodology for conversion optimization. Business leader. Intelligent CRO. Intelligent CRO.

A/B testing 66

A/B testing Strategize Clients Education 66

ConversionXL

OCTOBER 20, 2020

A/B Testing Tutorial: From Beginner to Pro How to Build a User Research Culture The Optimizer’s Guide to Conducting User Interviews & Analyzing the Data The Science of Increasing Customer Loyalty How to Get Your Company to Really Care about Your Customers. Resources to get it done.

Territory 77

Territory UX Cross-sell A/B testing 77

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. via Observer ]. SEO, email marketing, Facebook advertising).

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 30, 2016

You can implement cool stuff as well as A/B test different elements with a tool like Sales Patron. Evan Miller’s A/B test sample size calculator. Then use A/B testing to empirically decide if it’s actually working towards that goal. Quizzes and Surveys (lead gen or otherwise).

Conversion 74

Conversion A/B testing Education Gaming 74

ConversionXL

SEPTEMBER 2, 2020

When was the last time you sat down to think strategically about your customer offboarding flow? Through these examples, it’s pretty clear what a bad offboarding UX looks like. Customer offboarding: all the steps involved in a customer canceling their account and successfully disengaging from the product.

A/B testing 83

A/B testing Follow-up UX Start-ups 83

ConversionXL

NOVEMBER 22, 2022

These insights can be used to help focus your strategic initiatives to acquire more traffic. Or it could be that issues with UX design have ruined the experience. Have you made UX changes that might alienate existing users? Optimize different elements of your page and run A/B tests to find the best combination of elements.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

SaaStr

APRIL 16, 2023

Maybe there’s a UX researcher and there’s a marketing person who is bringing them news from the outside world, but day to day, they are only talking to each other, so Slacks works perfectly for them. The backstory to it was we were all consumer Internet folks who were tackling this enterprise problem.

Start-ups 145

Start-ups Real Estate Networking Product 145

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot.

Conversion 124

Conversion A/B testing UX Consult 124

Hubspot

SEPTEMBER 12, 2019

Email design is the process of strategically designing and creating an email that resonates with your business’s target audience, specifically your current email subscribers and customers. A/B test your design. What is email design? If you need some inspiration, check out these effective unsubscribe pages.

A/B testing 78

A/B testing User Experience UX Click Through Rate 78

ConversionXL

MARCH 26, 2014

Yehoshua Coren is the Founder & Principal of Analytics Ninja LLC, a pure play digital analytics consultancy that provides advanced strategic implementations and analysis utilizing Google Analytics and Google Tag Manager. #3: 3: Integrating Split Test Data with GA Custom Variables.

Conversion 131

Conversion Healthcare E-commerce Networking 131

ConversionXL

JULY 11, 2016

Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Change of statistics.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Also, automated product features allow marketers to focus on more strategic needs. Oracle Eloqua.

E-commerce 117

E-commerce B2C Manufacturing Hospitality 117

Martech

NOVEMBER 15, 2024

Here’s how it supports organic growth: Improving UX : With a better understanding of user behavior, you can fine-tune your site’s flow and layout, making navigation straightforward and content enjoyable. Boosting conversion potential : Identify what drives user actions so you can place CTAs strategically and create smooth interactions.

A/B testing 127

A/B testing Growth UX User Experience 127

ConversionXL

JUNE 19, 2019

Three strategic mental models for conducting and applying research: “Knowing the name of something is not the same as knowing something.” Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. We sell success. What is a lighthouse?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 6, 2016

Ton Wesseling: How to Utilize Your Test Capacity? you don’t have enough data and you can’t run A/B tests. Can begin running tests. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). 6 A/B testing pitfalls: Misinterpreting P-values.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77