ConversionXL

MARCH 21, 2017

I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Especially if you’re strategic and discerning in your engagement with influencers, you can acquire high value customers cheaply and use influencer channels over and over without much tactic fatigue.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Celebrity Endorsements.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

AUGUST 19, 2016

From here, you can run tests and use those results to strategize the best solutions for your customers. Of course, all of this is just data that you need to inform A/B test hypotheses. And once you set up tests, you can analyze your sessions length vs. conversions. Solving Cross-Device Attribution.

User Experience 58

User Experience X-functional Conversion Campaign 58

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. The future seems to belong to those moving far past myopic CRO practices and into the strategic and universal realms. Image Source.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

JUNE 19, 2018

Make a connection between A/B testing and your boss/strategy. Connect what you are doing to their strategic challenge. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 3, 2018

You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Value = (Knowledge + Process) x Skill x Attitude. Bad testing habits tend to spread throughout organizations. Testing velocity comes second. Everything must be tested.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

OCTOBER 30, 2020

And so what we’ll see people come in and do is they’ll say, Hey, we want to acquire name, email, company size, function, or department, and then the consent and all these fields, right? And what do you advise on like A/B testing? And so they’re saying, okay, we want to acquire this information.

A/B testing 110

A/B testing X-functional Start-ups Launch 110

PandaDoc

MARCH 7, 2023

This means your sales managers can spend less time micromanaging and more time strategizing. Sales automation software or other solutions with eSignature functionality will help you close deals more quickly. This type of A/B testing makes it obvious which technique is the winner.

Process 52

Process Objectives and Key Results Pitch Sales 52

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? Because marketing is the revenue function. Marketing is the customer service function, etc. What were Ryan’s biggest takeaways from his time at Salesforce? How did it change his mindset?

Start-ups 55

Start-ups B2B A/B testing Pipeline 55

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” Your competitor has feature X, you need feature X. Only category connoisseurs could highlight some functional differences between the shoes.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Perhaps because they require effort (to X). Day 2: Optimization and Testing Strategies + Processes. Testing Capacity = How many test can you run per year? (52 52 / test duration weeks ) x (# of simultaneously testable pages/funnels).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77