Hubspot

AUGUST 8, 2019

It’s equal to Maximum Bid x Quality Score. A/B tested. A/B Testing Your PPC Ads. Rarely will you as a marketer throw something out to your audience that works without testing. A/B testing is as critical to your paid ad campaign as is every other element. Quality Score. Custom Ad Scheduling.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

ConversionXL

NOVEMBER 9, 2022

I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Bubble charts display three dimensions of data: an x-axis, a y-axis, and the size of the data point. Bubble charts and maps.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Experiment with strategies and growth hacking techniques until one generates momentum. Channel-level expertise: An understanding of how the channels work (e.g.,

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Celebrity Endorsements.

Trust 67

Trust X-functional A/B testing User Experience 67

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). The process of improving your site conversion using design techniques, key optimization principles, and testing. A type of online advertising that takes on the form and function of the platform it appears on. 2) Analytics. Learn more here.).

Networking 78

Networking Engineering Non-Profits Follow-up 78

PandaDoc

MARCH 7, 2023

Enhanced sales techniques When you can quantify each step of a sales workflow, it means you can maximize what’s boosting sales and cut out what’s hindering customer conversion. Your team can test out the newest cutting-edge sales techniques, thereby accelerating your sales process. Many times, you can use the KPIs as your goals.

Process 52

Process Objectives and Key Results Pitch Sales 52

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

JUNE 19, 2018

Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact. Use of in-app messaging to rapidly test segmented onboarding.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Research and A/B testing. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? Interview Phase (1 Day).

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86