Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Sample goals: Host 10 regional events to generate new sales opportunities. Increase regional sales pipeline by 20%.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

Veloxy

SEPTEMBER 29, 2021

One way to balance workloads is to define each representative’s territory. Then, curate territory borders that utilize each member’s strengths. Territory can be client categories rather than geographic regions. That’s worth factoring in many regions. And, discover how much energy the app uses.

Territory 342

Territory Represent Sales Lead generation 342

Sales Pop!

NOVEMBER 18, 2021

Intercom features: Real-time conversations and chat messages; Email or web messages; Data collection; Email A/B testing ; Permissions management; Trigger auto-messages by time/behavior; Message targets; Custom template creation ; Message schedule; Sender’s domain check; Audience segmentation ; Real-time performance monitoring.

Lead generation 245

Lead generation A/B testing Referrals CRM 245

Salesforce

JANUARY 9, 2025

Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach. Additionally, a lead scoring system for opportunity qualification makes it easy to determine quickly which leads should be passed to the sales team.

Closing 98

Closing Represent Territory Lead generation 98

SaaStr

FEBRUARY 20, 2024

Together they share the high-velocity techniques they use to maximize sales, including: Sell to SMBs Use round-robin to assign accounts, but you’re not sure if it’s optimal Are stuck in a world of geographic territories Spend a lot of time manually building territories Gusto thinks of the rev ops capability as the brain center and engine builder.

Go To Market 107

Go To Market Territory Technique A/B testing 107

Hubspot

MARCH 7, 2018

How are your salespeople contributing to the expansion of your business in their given territory? If sales volume is large in region A, perhaps there is a higher demand there, in which case you can focus on customizing certain products and services for that region. New Leads/Opportunities. Who’s reaching their quota?

Territory 101

Territory Cross-sell A/B testing Promote 101

ConversionXL

JANUARY 2, 2019

Cosmetic localization involves adjusting currency on your site, changing elements of your website design, and tweaking your payment process to line up with regional best practices. Companies with multi-regional localization saw nearly double the growth of companies with no localization. Leverage psychology.

Price 119

Price A/B testing Territory Growth 119

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. A/B testing copy has limitations, too. Why A/B testing isn’t a replacement. Take CXL Institute.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ConversionXL

JANUARY 28, 2013

Usability vs A/B testing. Usability testing is different from A/B testing (but you might do usability testing for different versions of your site). A/B testing is done on live website with real visitors who have no idea that they are part of a test. 3 steps to running usability tests.

Conversion 106

Conversion A/B testing Price User Experience 106

ConversionXL

FEBRUARY 5, 2019

The observed difference—that the test treatment outperformed the control—is illusory and due to chance or error. is the level of significance for your A/B test. If you test with a 95% confidence level, it means you have a 5% probability of a Type I error (1.0 – 0.95 = 0.05). Lowering your alpha (e.g. from 5% to 10%).

Trust 122

Trust A/B testing Territory Start-ups 122

ConversionXL

OCTOBER 14, 2021

By analyzing trends in brand awareness and comparing these to brand marketing efforts across regions, they found their efforts in Germany we’re proving more fruitful than those in France and Spain: Image Source. They subsequently diverted more effort to lagging regions, which will help even the playing field. Optimize and repeat.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

DECEMBER 2, 2019

For instance, maybe you will run an A/B test. For a marketing email test, consider measuring impressions, reach, conversion rate, or clickthrough rate (CTR). Try to only make slight variations between emails A and B to ensure accuracy. A/B Testing. This test determines which version is better.

A/B testing 69

A/B testing CTR Campaign Territory 69

Hubspot

NOVEMBER 5, 2020

Imagine the expected value (the “predicted value of a variable, calculated as the sum of all possible values each multiplied by the probability of its occurrence”) of an A/B test is $1,000. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. What’s the cost of all that?

A/B testing 83

A/B testing Territory Real Estate SQL 83

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). Such as UK-based money app Cleo’s expansion into the United States : Cleo’s marketing team might test actions like: Regional or global expansion. Start by A/B testing. New customer segments.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

MARCH 13, 2019

Generally speaking, leading with a single message is better than using a carousel, but you should always run tests before changing your website,” Hinton says. I'd recommend running a series of A/B tests to answer the following questions: what's the best carousel ordering? Could we replace the carousel with a single image?

Conversion 78

Conversion A/B testing Territory 78

Hubspot

AUGUST 16, 2013

But at the end of the day, best practices and historical performance data can only get you so far -- and then, you''re in subjective territory. 9) A/B Tests. There are hundreds of things you could A/B test. And you can run A/B tests all the time, across all different types of marketing assets.

A/B testing 78

A/B testing Territory Niche Start-ups 78

Outreach

MAY 24, 2019

Languages have nuances, slang, and regional dialects, and while these subtleties may be learned by humans, these are surprisingly hard for machines to understand. Understanding human communication is difficult. But while the science is not there yet, Outreach is making progress.

A/B testing 80

A/B testing Sports Territory Technique 80

ConversionXL

JULY 17, 2015

Peep: Awesome, so when should I use A/B test? For A/B testing I try to use something fairly simple, just to recipe, or I actually try to use a one inch major side changes, one that’s touching a lot of things. Can I run an A/B test on the same page while I bandit? Lukas: During that test.

A/B testing 100

A/B testing Cross-sell Start-ups Conversion 100

Heinz Marketing

OCTOBER 12, 2021

Pros: It is effortless to customize and set up A/B testing. Right now you can target customers based on city and state (region). Unlock the power of every conversation with Conversational Analysis. Integrations: Salesforce, SalesLoft, Marketo, Pardot, Outreach and more. Reviews/rating: G2 Rating: 4.3 / 5.

B2B 122

B2B A/B testing Territory Technology 122

Martech

NOVEMBER 6, 2023

Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Narrow down location targeting: Go beyond general regions. It might be the Marketing Director who makes decisions. What can you do? Move into verticals.

Appointment 122

Appointment UX Objectives and Key Results Gambling 122

Hubspot

JULY 27, 2015

In every single A/B test, the simpler-designed email won. To understand the full scope of what happened, we decided to A/B test our email sends. We tested various segments of our database in multiple regions to get a better picture of HTML vs. plain-text emails. But They Actually Prefer Plain-Text.

A/B testing 78

A/B testing Territory Promote Follow-up 78

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Then, compare any change in the awareness metrics you’re measuring in that region with other markets. The results? Image source. Image source.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Sales Hacker

FEBRUARY 12, 2021

The Ultimate plan includes AI capabilities, data enrichment to reduce manual data entry, territories and rules to help manage a large, global sales team. Competitors, sales goals and territory management. Territory management. Real-time customer notifications. Microsoft Dynamics 365. Average Rating: 4.17. Sales playbooks.

CRM 118

CRM Territory Price E-commerce 118

Hubspot

MAY 16, 2018

There are three critical lessons we learned from extensive A/B testing. We ran an A/B test via email to find out if rewards would make customers more likely to review us. The extra step in flow A lead to a drop-off rate in the region of 90%. Rewarding people for leaving a review works wonders.

A/B testing 78

A/B testing Customers CRM Territory 78

Hubspot

JULY 20, 2020

In the digitally transformed world, prospects and decision-makers are less likely to be located in the same office — or even in the same territory — making it all the more difficult for outside salespeople to arrange meetings. Inside selling, however, gives salespeople the opportunity to connect with prospects at any time, from any location.

Go To Market 101

Go To Market Territory Inside sales A/B testing 101

Hubspot

AUGUST 5, 2011

Although it's probably the most commonly tested internet marketing tool, there are probably many of you out there who don't do any email testing. Maybe you don't know what you should be testing or don't know how to start. Messaging: Test your messaging! Test the look and feel of different CTAs on various web pages.

A/B testing 77

A/B testing Click Through Rate Territory Technique 77

Hubspot

JULY 31, 2017

That created a foundation for our hypothesis: By reaching out to people right before a major holiday in their region with messaging that is conversational and tailored, we will see a higher level of engagement in terms of meetings booked.”. This was included in both versions of the A/B test. The Experiment. The Objective.

Meeting 78

Meeting A/B testing CTR Territory 78

ConversionXL

FEBRUARY 26, 2014

What this means to you as a PPC manager is that your search term reports will contain more regionally-focused language. Demographic centered location targets in this example are: congressional district, average household income for a city, proximity to a university within the state, and a Nielsen® DMA® (Designated Market Areas) region.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

SEPTEMBER 4, 2024

Features include contact management software , lead capture tools, an AI blog writer, advanced analytics and reporting, content embedding, and A/B testing. Affordable (regional) pricing. Content Hub : Provides tools to create and manage content at scale. What I like: Zoho CRM offers a lot of functionality for a reasonable price.

CRM 73

CRM Price Contact Pipeline 73

Hubspot

MAY 24, 2018

You can choose a gender, age, region, and language to reach, and even dive into specific interests you want your audience to share. Split testing: Use A/B testing to figure out which ads lead to the highest conversion rate. 5 Business Manager Analytics Functions You’ll Want to Know About.

A/B testing 101

A/B testing Territory Campaign Follow-up 101

ConversionXL

OCTOBER 20, 2020

A/B Testing Tutorial: From Beginner to Pro How to Build a User Research Culture The Optimizer’s Guide to Conducting User Interviews & Analyzing the Data The Science of Increasing Customer Loyalty How to Get Your Company to Really Care about Your Customers. So we bought them into the regional teams to tap into their expertise.

Territory 77

Territory UX Cross-sell A/B testing 77

ConversionXL

SEPTEMBER 25, 2018

You can use them to capture things like location data (city, country, and region) or specific things about your product, like revenue or behavioral traits. What should be the logic for setting up and testing these messages? com Authentication Method : Google. Plan : Free.

A/B testing 107

A/B testing Referrals SQL Start-ups 107

Search Engine Land

OCTOBER 31, 2023

Producing copy and title variations for testing AI can enhance A/B testing with diverse copy and headline variations. This enables you to test and improve engagement and conversion rates quickly. Local and cultural relevance Content must often cater to diverse audiences across regions and cultures. Provides value.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

Outreach

MAY 15, 2020

Navigating a global pandemic is new territory for all of us. With Outreach, teams can A/B test messaging and engagement strategies, and seamlessly pass--and track--leads across the customer journey. But how do you decide which tools are worth paying for and what should be cut?

A/B testing 59

A/B testing Territory Sales Strategize 59

ConversionXL

SEPTEMBER 1, 2020

This process reveals areas of opportunity for optimization: Better ad targeting and lower CACs by focusing on specific product and brand recommendations or in specific regions for a certain RFM customer. Better assortment and merchandising based on what RFM groups are buying and optimized inventory (reduce stock on less-popular products).

Customers 132

Customers Referrals Campaign A/B testing 132

Martech

NOVEMBER 16, 2022

In her case, it gave her some great material for A/B tests. We are heading into new territory with AI-generated content, and there’s still a lot to figure out. She’s a great promotional writer. But for those struggling with promotional writing, having a tool to improve and refine content is extremely valuable. Get MarTech!

A/B testing 125

A/B testing Territory Engineering Start-ups 125

Salesforce

MARCH 7, 2024

If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions. We can experiment with variations through A/B testing. Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right?

Objectives and Key Results 112

Objectives and Key Results Customer Relationship Management SQL Promote 112