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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

You also can use GenAI in your A/B testing. Dig deeper: Does your email copy persuade or sell? You’re selling a new range of summer dresses that are affordable, pretty, comfortable and stylish. And I’ll share some takeaways you can use as you build up your generative AI and testing strengths.

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CDP and customer experience: Best of the MarTechBot

Martech

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

So marketers end up stuck in a cycle of sending out generic blast emails that do little to engage their audience. Set up automated email triggers based on customer actions, such as abandoned cart reminders, post-purchase follow-ups, or personalized birthday messages. Test and refine your email strategy.

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ClickFunnels 2.0 Against The World: Feature Comparisons

ClickFunnels

Send emails, create and sell courses, build an eCommerce store, brand and customize your website, start a membership program, take payments, buy domains, and tons more. In case you want more specifics, we’ve compiled tons of charts and feature explanations below to show you how ClickFunnels stacks up against other popular tools.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. You’re selling a new range of summer sandals that are they are bright and colorful, classy and comfortable. Why this match-up? Content elements.