ConversionXL

JULY 30, 2018

You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. Second, that the winner of the test can be declared with 95% certainty or greater. When to end an A/B Test.

A/B testing 100

A/B testing X-functional Represent Conversion 100

Hubspot

JUNE 21, 2019

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. You need to know this upfront so you can look for the plugin with the right functionality. VWO A/B testing.

A/B testing 101

A/B testing X-functional Lead generation UX 101

Martech

APRIL 26, 2023

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” These reports are now out of beta.

A/B testing 105

A/B testing X-functional Campaign Contact 105

ConversionXL

FEBRUARY 7, 2017

.” Outliers could contain valuable information, they could be meaningless aberrations caused by measurement and recording errors, they could cause problems with repeatable A/B test results. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

SEPTEMBER 17, 2018

Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Enable robust A/B testing. jQuery , a JavaScript library, powers the HTML/CSS changes for A/B testing. JavaScript. Of course, you don’t have to learn all four at once.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. MVPs have a full suite of analytics, UX tools, and A/B-testing solutions. Add 5 points for A/B testing tools.

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

JULY 9, 2020

Before a site visitor has taken any action, you can only drop “strictly necessary” cookies — cookies that make your website function, such as a shopping cart. In short, you can’t imply consent if users take no action on the banner and continue to browse the site.

Process 101

Process X-functional A/B testing Campaign 101

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” polls, surveys, focus groups, A/B testing). This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.”

Objectives and Key Results 129

Objectives and Key Results X-functional A/B testing Campaign 129

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . If you’ve just implemented a new testing tool, your first test should be an A/A test to check that everything is working correctly. If you already have a working A/B testing tool , you can start A/B testing.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

DECEMBER 7, 2016

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Netflix, for instance, uses A/B tests extensively for home screen layouts on different platforms, featured shows, and even movie artworks.

UX 115

UX Technique Conversion Product 115

ConversionXL

SEPTEMBER 3, 2021

Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Clearly tell your users what you fixed or released so they can get excited about enhanced functionality and features. month to unlock premium content. . Slack does this well: . App downloads.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

SEPTEMBER 26, 2014

Suggested Testing Methodology: Test different content types and subjects on your blog, then analyze how those posts perform. X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.). Learn how to run an A/B test here.). 4) Email Subject Line.

Conversion 78

Conversion A/B testing X-functional Lead generation 78

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. It was a way to look at historical data and find patterns like “everyone who became a customer in the last 12 months did X, Y, and Z before they converted.” For example, Facebook might have had a column for users who reached 7 friends in 10 days.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? If I do X, I expect Y.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

JULY 6, 2021

Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. All ad bid types are standardized to an eCPI (effective cost per app install) model, so ads operate on the same value: CPC = pCTR x bid = eCPI CPM = CPM Bid x 1000 = eCPI CPV = eCPV x Bid = eCPI.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

JUNE 21, 2016

On one side, you have the scientific iterative testing and the more risk-driven innovative testing. In it, he defined three different approaches to better design: a/b testing, usability and radical innovation. When all three of these approaches are used simultaneously, it’s called innovative testing.

A/B testing 58

A/B testing X-functional Clients Start-ups 58

ConversionXL

MARCH 29, 2017

Ideation x Execution = ROI. Lots of companies are experimenting with growth teams because they’re cross-functional, they break down these silos and they help drive experimentation and learning at a faster rate by pulling together really smart people from across the organization. Consider high velocity testing / experimentation.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Hubspot

APRIL 13, 2012

Online survey tools are also fantastic research mechanisms because of the built-in logic functionality in most tools. So while you may think your market research is limited to your lead intelligence, online surveys tools with logic functionality let you segment on the fly for higher quality information.

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

ConversionXL

APRIL 3, 2018

You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Value = (Knowledge + Process) x Skill x Attitude. Examples of homepage A/B tests done at @Dell in the last 18 months #CXLLive pic.twitter.com/oXNHOf7ZMf.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 25, 2016

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. In most projects, icons are very difficult to get right and need a lot of testing. If you work in Industry A and I work in Industry B, a single icon could mean two different things.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

Hubspot

AUGUST 8, 2019

It’s equal to Maximum Bid x Quality Score. A/B tested. A/B Testing Your PPC Ads. Rarely will you as a marketer throw something out to your audience that works without testing. A/B testing is as critical to your paid ad campaign as is every other element. Quality Score. Custom Ad Scheduling.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

ConversionXL

SEPTEMBER 17, 2015

That is your first test. Your follow-up tests are all the other broken apart sections that you just discussed. You may have stopped talking about right and wrong, but now you have a result that wasn’t what person X picked. They present you a list of test ideas. Maybe come prepared with a few examples of other pages.

Real Estate 114

Real Estate User Experience X-functional A/B testing 114

ConversionXL

APRIL 28, 2016

If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science). How do you decide to assign X experience to Y segment? Business Rules.

A/B testing 69

A/B testing User Experience Technique X-functional 69

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team. Value = ( knowledge + Skill ) x Attitude. Peep Laja : Opening Keynote.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

OCTOBER 5, 2016

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”… Anna Schmunk , Dave Ramsey : “QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.” (via

UX 104

UX User Experience X-functional Launch 104

Hubspot

DECEMBER 23, 2022

For more advanced functionality, HubSpot offers premium features in the Starter, Professional, and Enterprise versions of Sales Hub. Prospect monitoring functionality. This allows you to use the “Persona Lookalike” functionality that suggests prospects based on your ideal client persona. Artificial Intelligence (AI).

Prospecting 90

Prospecting X-functional CRM Contact 90

ConversionXL

NOVEMBER 9, 2022

I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Bubble charts display three dimensions of data: an x-axis, a y-axis, and the size of the data point. Bubble charts and maps.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

JANUARY 8, 2016

Duration Goals – When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals – When a visitor lands on X amount of pages in a single session, the Goal is triggered. In his words: ‘Knowing that your Conversion Rate is lower for segment X vs segment Y is not that valuable.

X-functional 90

X-functional Conversion Start-ups A/B testing 90

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Address churn by engaging users.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 10, 2020

Say you’re going to write an article on A/B testing. WAR asks, “If Player X got injured and we had to replace them with an average player, how many ‘wins’ would we lose?”. Use the =AVERAGEIF function to calculate this on the fly, with the domain name as the criterion.). Want proof?

Represent 74

Represent Real Estate X-functional A/B testing 74

ConversionXL

SEPTEMBER 15, 2020

Duration Goals — When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals — When a visitor lands on X amount of pages in a single session, the Goal is triggered. Try using the “Comparison” visualization (an option to the right of the search function) for more clarity.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

MARCH 21, 2017

I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. It’s not as simple as A/B testing on a landing page, but you still need to experiment with the efficacy of the channel as well as with individual influencers and messages.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

MAY 3, 2020

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”: QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.

UX 63

UX User Experience X-functional Launch 63

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Celebrity Endorsements.

Trust 67

Trust X-functional A/B testing User Experience 67

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 57

GTM Engineering Electricity X-functional 57