Remove Account management Remove B2B Remove Cross-sell
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5 key trends we’re seeing in B2B marketing

Martech

Like just about everything in marketing, B2B marketing is changing — and fast. And smooth our selling process — their buying process — to its digital best. Could be that marketing will enjoy an increase in power and influence in B2B? Marketers have plenty of tools and skills to help account managers achieve their goals.

B2B 131
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7 proven strategies for effective B2B customer retention

Martech

Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%. What makes it odder is that research shows that a significant portion of B2B revenue originates from existing customers. A Forrester report found that 73% of B2B revenue comes from existing customers. Give me leads. Processing.

B2B 128
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How to un-silo your organization and be more customer-centric

Martech

In most SaaS and B2B organizations, silos exist for practical reasons. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs.

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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Sam Blond

SaaStr

As they grew, they tried having CSMs own cross-sell opportunities, but this proved ineffective. We also had to give them the capacity to actually focus on retention by bringing in product AEs for complex selling.” Key Takeaways for B2B Leaders Outbound isn’t dead it’s evolving.

Growth 80
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The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 128
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Why Your Sales Teams Can’t Cross-sell

Openview

A CEB Gartner study completely contradicts what has been conventional wisdom in SaaS, that strong customer service is a critical part of a sales team’s ability to not just retain clients but grow and accelerate account revenue. To do this, build detailed customer profiles for all company accounts.

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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Change Management . Account-Based Retention . Target Account Precision . Target Account Precision. Who do you sell to?

B2B 137