Search Engine Land

JUNE 21, 2024

You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. Audits are carried out, recommendations are made and account management is handed over.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Search Engine Land

SEPTEMBER 5, 2023

Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. References to employ Ideally, you’d have old campaigns for the client or brand to use for benchmarking. “We want to hit {goal}. What should we expect to spend?”

CTR 126

CTR Pitch Clients Campaign 126

Search Engine Land

MARCH 21, 2023

We will dive into each quality score factor and explore how they impact your overall campaign and account success. Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads.

CTR 82

CTR Campaign Represent Click Through Rate 82

Search Engine Land

JUNE 11, 2024

There are so many metrics you can track when running a Google Ads campaign. While this is useful in and of itself, it’s especially useful when used in conjunction with click-through rate (CTR). CTR is a metric that indicates the quality of the traffic you’re generating. Knowing which one limits your campaign is very important.

CTR 75

CTR Click Through Rate Campaign Up-sell 75

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! Here is an answer for you. Table of Contents. What is Cold Email? Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

AUGUST 24, 2021

Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Innovative.

Promote 141

Promote Pitch Campaign Niche 141

Search Engine Land

FEBRUARY 1, 2024

For example, GPT-4 can’t connect to Google Ads, so it can’t accurately describe how campaigns perform. It also can’t access historical CPC data, so it can only guess the answer to questions like “Tell me the most cost-effective new keywords to add to my campaigns.” Simply asking it, “What are my best-performing campaigns?”

Construction 115

Construction Campaign Engineering Technique 115