Account management Click Through Rate CTR 
Search Engine Land
JUNE 11, 2024
While this is useful in and of itself, it’s especially useful when used in conjunction with click-through rate (CTR). CTR is a metric that indicates the quality of the traffic you’re generating. If your CTR is high, then your target users likely resonate with your product and messaging.
Search Engine Land
MARCH 21, 2023
Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. How well does the landing page follow through on the ad’s promise?
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Hubspot
SEPTEMBER 12, 2011
They were also able to determine that "text-based emails from an account manager generated 10-times greater a response than nurturing emails that used more HTML.". Geoff Ramsey, CEO of eMarketer, observed that while "click-through is the most commonly used metric by online advertisers.it
Cience
FEBRUARY 21, 2020
Interactive content is one of the lead generation trends of 2020 , and video will stay in the future of email marketing campaigns – some brands have seen 8x improvement in click-through rates with a personalized video versus standard outbound email campaigns. According to ActiveCampaign , the average email CTR is 1-5%.
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