What is quality score and how to use it in PPC
Search Engine Land
MARCH 21, 2023
Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. 8.459032258 February 2023 performance for an account only running broad match. 6.308888889 Maine 5.411764706 65.88
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