article thumbnail

Mastering SEO account management: The recipe for success

Search Engine Land

SEO is full of challenges, but among the hardest is account management. In this article, I’ll share some tips on: Keeping clients happy. Knowing how to balance work and account management. How to manage stress. Workload management. You need to face the harsh reality of SEO: Clients will churn.

article thumbnail

Building Strong Relationships - Key Principles of Account Management

Iannarino

If you are in sales long enough, you will notice sales organizations (not yours) and some salespeople (not you), underinvest in building strong relationships with their clients. There are some thought leaders who suggest that relationships no longer matter in B2B sales, believing a sale is a transaction.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to build lasting relationships with SEO clients

Search Engine Land

Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. Promising results can be a tricky path to follow.

Clients 82
article thumbnail

Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

article thumbnail

What is Key Account Management? [+ Checklist]

RAIN Group

But that’s all in the hands of the key account team now. The good news is that key accounts are 60% to 70% more likely to close compared to the 5% to 20% likelihood of selling to a new client.

article thumbnail

What Is Key Account Management?

The 5% Institute

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management?

article thumbnail

Key Account Management: The Ultimate Guide

Hubspot

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management.