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On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on accountmanagement and account expansion selling. You'll learn why a focused and intentional accountmanagement strategy is essential for net revenue retention and account expansion.
What is key accountmanagement? And what is the difference between key accountmanagement and sales? Then there is key accountmanagement and strategic accountmanagement – what is the difference? What Is Key AccountManagement? So what is key accountmanagement?
At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." The answer: Key accountmanagement. In this comprehensive guide to key accountmanagement, you'll learn: The definition of key accountmanagement.
A CEB Gartner study completely contradicts what has been conventional wisdom in SaaS, that strong customer service is a critical part of a sales team’s ability to not just retain clients but grow and accelerate account revenue. To do this, build detailed customer profiles for all company accounts.
One place where project management really comes into accountmanagement is bringing a broadly stated goal into realistic terms. They can use account planning and project management to figure out just how realistic that goal is. Numerous parts of project management will be part of this tool.
Whether you call it cross-selling, upselling, or growing accounts , maximizing revenue from existing clients often represents an untapped revenue growth opportunity.
In the world of business and sales, there are so many terms and definitions – so what is accountmanagement? And what are the benefits of accountmanagement? In this article, you’ll learn what is accountmanagement, as well as what are the benefits of having accountmanagement in place.
In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. In this article, we will delve into the depths of strategic accountmanagement, exploring its key concepts, benefits, implementation strategies, and how it contributes to the overall success of businesses.
In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful accountmanager. The role of an accountmanager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.
Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. Apptoto is also for clients and anybody else that finds room on your calendar.
Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key accountmanagement strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.
There are six key questions you need to consider to get to the core of how your services can help your prospective clients’ businesses. We’ll look at each one, and identify how you can use it to successfully sell to multiple decision makers across departments. The company I work for primarily sells to marketing teams.
For key accounts, the accountmanager should have a clear understanding of the client’s needs and how well their company is satisfying those needs. This is all good business practice and should be anticipated by selling organisations. But frequently, account teams are unaware of how customers manage suppliers.
In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key accountmanagement isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key accountmanagers (KAMs) apart from your competitors’?
In fact, letting the client know that we uncovered this goldmine can serve as the impetus for them to expand their business with us! With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. AccountManagement. Account Executives and/or BDRs.
It sounds great to be able to sell to more people and sell bigger deals, but are you ready? You want to ensure you have cross-functional alignment and that this isn’t another squirrel you’re chasing. Do you have a core portion of your team equipped to sell upmarket? When Should You Move Upmarket? Look at your team.
An extremely important aspect of accountmanagement is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. Account Planning Basics. Planning Specifics.
Yet, how it can shape selling for your company can be revolutionary for you. When using predictive sales software like Veloxy, salespeople can drill down into the necessary dashboards and reports to see the upcoming buyer signal notifications and guided selling recommendations. Pipeline Management. Lead Scoring.
” They learned that many company founders were HR leaders who needed help managing complicated local labor laws. Building revenue operations to support sales Deel had onboarded nearly 100 clients, reports showed good traction, and it was time to leverage this opportunity. Make sure clients love you. Go global early.
For your brand to stand out, you have to provide an exceptional experience to your clients. If you have products to sell online , you need the two teams to work together for revenue and margin growth. That information can help the salespeople make an improved pitch to the next client. Opportunity to upsell and cross-sell.
Adding C-level engagements and cross-departmental selling will lengthen your sales cycle but it will provide you with customers who stick and an increased average transaction size. You need to have the people already in place when you’re looking to hire for senior accountmanagement. Accountability to review.
million with about 10, and today we’re sitting with 13 people, and we just crossed 2 million in revenue. We carve ourselves up into many teams when we attach ourselves to a client. Sam Jacobs: What are the most common mistakes or pitfalls that you see your clients making before they hire you? We can cross-sell.
Inside sales reps need a number of skills to land clients from afar. If you imagine jet-setting to new locations to pitch prospective clients, an outside sales rep role could be the career for you. Nearly half of their time is spent selling remotely (i.e. AccountManager. This is where accountmanagers come in.
Client story: financial services company wants to expand globally. Here’s a client story of ours: The company’s biggest competition was not external; it was actually between their internal lines of business. Participants: marketing, product marketing, product management, sales, HR and sales enablement. Translators and Travelers.
Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".
To put things in context, sales engagement platforms are the selling world’s version of the cell phone and email when it comes to sheer transformative power. This set of tasks severely reduced the sales team’s available time for fully engaging potential clients. The scenario at this company is by no means an outlier.
For individual clients, we can ask, “What was it that the customer wanted to achieve originally? Customer success and accountmanagers collaborate here to keep the buyer satisfied and to identify opportunities for expansion (through cross-sell and upsell conversations). Upsells and cross-sells .
It might be because another rep is handing off the deal, there’s been a territory change, or the deal has closed and an accountmanager is taking over. If a prospect sends an email saying, “ I’m not sure I can sell this internally, ” reply with, “ I can help with that -- I’ll give you a call and we can discuss. ”
Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Closing deals : Field sales reps negotiate pricing and terms, and ultimately close deals with clients. Schedule your free workshop NOW!
It offers time-saving alerts, workflow tools, and a cross-platform reporting dashboard. Key features: Agency management options. Reports from multiple clients. Dedicated accountmanager and marketing expert. Advanced features for enterprise growth and multiple accountmanagement. Zendesk Sell.
This requires an in-depth understanding of how the client’s business operates and the alignment of your products and services to their goals and metrics. Furthermore, a thorough understanding of the challenges your client faces is especially important as economies continue to reopen and enter the recovery phase.
If we have a PLG strategy, we may have a few users/seats, but we want to maximize the penetration of our products across the potential population of users within the account. For example, if we sell a technology sales people can use, we want every sales person in the company using it. And, of course, there is crosssell.
Sales pods are collections of cross-functional roles, each dependently intertwined to achieve a specific and scalable goal within a sales organization. To reach that end goal, should your sales pods be cross-functional? Or the goal could be attainment-focused based on customer percentage, such as selling into 30% of 100 key accounts.
Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? So those are the metrics we advise customers to measure.
That’s clear from the amount of time and money businesses spend to acquire new clients. Customer retention means keeping the clients you already have. So, how do you go about holding onto your precious clients? Most CRMs can notify accountmanagers when it’s time to reach out; some can even generate outreach templates.
Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. Whether you need certain tools depends on the scale of your program or your target accounts. Demandbase’s costs place it in the 96th percentile for “Marketing AccountManagement” software.
When you start out, you might have your Sales team also onboarding the customer and managing their day-to-day experience and reaching out at scale and handling renewals and so on and so on. But to scale, you need them to focus on selling—which means you need specialists for every task. Cross-Functional Pods For The Win.
Humans selling to humans is a much more effective practice for that pathway to 140% NRR. This concept of retention being the new acquisition means utilizing your existing client base and making them your brand’s biggest advocates. Drive a culture of collaboration with cross-functional teams to support customer marketing programs.
For instance, if you’re selling high-end clothing, you should think twice before giving an affiliate agency carte blanche to work with a range of coupon sites. If you’re seriously considering working with an agency that focuses on affiliate, ask for case studies and testimonials from cross-channel agency partners.
Today’s high-performing revenue teams are those who are focused heavily on retention, not just new client acquisition. Does the client (or specific user segments within the company, like managers) require additional training? Of course, there’s no ignoring the obvious opportunity to continue developing the client relationship.
Outside sales is generally associated with Sales Professionals who visit their potential clients face to face, or by using technology such as Zoom or Skype. Also known as ‘field sales’, they generally work outside the office and visit their potential clients where they are. What Is Outside Sales?
Inside sales (sometimes called remote sales or remote selling) is often the primary sales model for B2B, SaaS, tech, and certain high-ticket B2C sales teams. Inside sales reps sell from their office, in stark contrast to outside sales, where sales reps travel to visit clients and close deals on the road.
Yet when we talk about the same things to the end users, they look at us with their eyes crossed. It’s virtually impossible to sell to this scenario, because the way these differing group see the problem. But that requires us to sell differently. Everyone sees the problem differently, based on where they sit.
Sales is a vital part of any organization -- if you’ve got a product or service, you’re going to need someone to sell it. By treating every prospect this way, you’ll not only find great clients, but also establish a wide network of trusted contacts over the years.". Create cross-departmental relationships. Follow @coreybeale.
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