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Sales most definitely have two sides, and this is also true of accountmanagement. This is also true of accountmanagement. If we didn’t need sales or accountmanagement skills, people would simply buy products or services—which they obviously don’t. Bubble-area* advertising was obviously wasteful.
On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on accountmanagement and account expansion selling. You'll learn why a focused and intentional accountmanagement strategy is essential for net revenue retention and account expansion.
It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now.
What is key accountmanagement? And what is the difference between key accountmanagement and sales? Then there is key accountmanagement and strategic accountmanagement – what is the difference? What Is Key AccountManagement? So what is key accountmanagement?
At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above.
Our conversation centered around his new book, “Iceberg Selling,” and the critical importance of understanding customers on a deeper level. The Iceberg Selling Concept Karl Becker introduced me to the concept of “Iceberg Selling,” A sales approach that goes beyond the surface-level understanding of customers.
The next aspect of accountmanagement we need to consider–one that is vitally important–is application integration. Integration Tied Into AccountManagement. Let’s take a look at how application integration affects accountmanagement. Otherwise, accountmanagement isn’t really possible.
Which accountmanagement skills should you be focused on right now? Most recruiters look for hunters to fill sales roles and farmers to fill accountmanagement roles. Most recruiters look for hunters to fill sales roles and farmers to fill accountmanagement roles. Leadership skills. Communication skills.
With the emergence of AI, the roles of operations, client services, writers, SEO execs, accountmanagers, SEO directors and tech SEOs could be significantly transformed or even replaced by AI agents, potentially reshaping the entire SEO industry. The agent would send a reply based on their account status.
Through the articles in this series, we’ve now covered all aspects of accountmanagement, and its related features within Pipeliner CRM. Let’s now take an overview of the subject and pull all the pieces together, and see how Pipeliner powerfully supports accountmanagement. Back End Administration. Automatizer.
We explored the vital importance of accountmanagement in our previous article on accountmanagement —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Comparison to a Familiar Product.
Accountmanagers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on accountmanager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an accountmanager.
One place where project management really comes into accountmanagement is bringing a broadly stated goal into realistic terms. They can use account planning and project management to figure out just how realistic that goal is. Numerous parts of project management will be part of this tool. the innovator.
And while this year will likely look much different than any year in recent memory, here are some client gift giving ideas to keep in touch with your customer base. We’re approaching that time of year. Take the opportunity to … Read More »
Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.
It has prioritized lead and opportunity management over accountmanagement. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real accountmanagement. A vital key to strategic accountmanagement is creating value for the customer.
There’s a step that’s commonly missing in accountmanagement planning. Do you know what it is? Many strategies look like this: Plan -> Execute -> Measure However, I suggest moving forward, that they look more like this: Plan -> Execute … Read More »
Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Accountmanagers often segment for the sake of segmentation. No need for separate campaigns.
Customizing Details. For every one of the entities viewable in Pipeliner—opportunity, account, contact, lead, task and activity—the user has always been able to view various entity details. For example, if you have an account for a partner, you’re likely to have a different sales process requiring different fields.
Building trust with clients should be at the forefront of every organization’s thinking and planning. Look, making a sale is great, but just because a buyer agrees to purchase your product, use your service or work with you doesn’t mean … Read More »
Client loyalty can make or break a company. The Loyalty Effect and creator of the Net Promoter System, found that most corporations lose 50% of their customers every 5 years, 50% of employees in 4 years, and 50% of investors in less than one year. Fred Reichheld, author of?
The last thing your clients want to do is chase down reporting across multiple tools and channels and try and make sense of it themselves. The biggest value you can provide to your clients as an agency is transparent and actionable reporting.
We’re hiring for several roles for our tiny but might team at SaaStr, but our top priority is really professionalizing customer and account success by bringing on a great seasoned customer success leader. We’re looking for a self-starter that loves making customers happy. interest in Cloud and SaaS.
One of best pieces of advice I ever received about holding on to important clients and customers was this: During times of uncertainty, approach your business contacts from a different perspective than during so-called “normal” times. The post Client Retention: It’s Personal appeared first on Sandler Training.
While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.
“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.
We tend to take for granted that our customers know how to buy. Too often, our customers get derailed in their buying journey, they want to buy, they need to buy, but they don’t know how to navigate the process and the hurdles put up by their own organizations. Customers need our help!
These reps spend their days reaching out to prospects, qualifying them and building relationships by helping clients solve their business problems. If your product or service is a high priced solution that includes customization, then outside sales will work perfectly. 3: AccountManagers. 5: Sales Operations.
Losing a strategic account represents a monumental loss and you may find yourself banging your head against a wall, asking where you went wrong or if you missed early warning signs. Meanwhile, your leadership expects you to initiate a top-to-bottom review of your strategic accountmanagement plan.
The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. Choosing the right tools for hot lead generation for your business will help you scale faster, expand the VIP-client segment, and earn additional profits. Sales Enablement Tool and key accountmanagement ( KAM).
In today’s dynamic business landscape, various accountmanagement roles plays a pivotal part in maintaining customer satisfaction, driving revenue growth, and fostering lasting business relationships. Accountmanagement roles encompass a range of responsibilities that require a unique blend of skills and expertise.
In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. In this article, we will delve into the depths of strategic accountmanagement, exploring its key concepts, benefits, implementation strategies, and how it contributes to the overall success of businesses.
It is divided into two sub-roles: Family physician : Understand clients deeply and provide tailored solutions with empathy. Running a successful restaurant involves an intricate dance between culinary creativity, business acumen and customer engagement. Forensic pathologist : Solve complex problems with critical thinking and intuition.
Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Managingclient transitions seamlessly As a search agency, you are always trying to win new business. New business is hard.
The Gist: One of the easiest ways to recognize your sales approach is to look at the level of value you create for your clients. In 2011, I was asked to help a client’s strategic accountmanagement team improve their results. The lower the level of value you create, the more likely that you have a legacy approach.
Our customers tell me how our 360 degree customer view eliminates the need to switch between different platforms. The automated activity capture for emails and events creates a single source of truth for all customer interactions. Without doubt, Gong’s integration capabilities with existing tech stacks make it special.
When we started TaxJar, we did it with small business customers in mind. As we matured as a company, though, so did our product — and that caught the eye of larger customers. . Of course, we were excited by the opportunity those larger customers represented, but it scared us a bit, too. There was a lot we didn’t know.
In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful accountmanager. The role of an accountmanager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.
Originally we utilized the Adobe Air client for our customers so that customers’ computer cache wasn’t taken up and the browser wasn’t needed for visualization. A sales manager, even examining all the current sales data in detail, can never fully understand it all.
While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. AccountManagement.
Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key accountmanagement strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.
The Common Lists include elements relating to account hierarchy, sales roles, contact relations and account relations. As you’ll readily see, these easy-to-utilize elements have incredible usefulness to sales and accountmanagement. Accounts Hierarchy. Sales Roles.
In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key accountmanagement isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key accountmanagers (KAMs) apart from your competitors’?
If this is your first SaaS company, you may not have ever hired or built a Customer Success team. If you hire a great, experienced Client Success leader as your first hire here, and you like him/her, and the experience is on point — my guess is you’ll be fine. Customer Success is actually your secret sauce to success.
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