The 5% Institute

APRIL 2, 2020

In the world of business and sales, there are so many terms and definitions – so what is account management? And what are the benefits of account management? In this article, you’ll learn what is account management, as well as what are the benefits of having account management in place.

Account management 52

Account management Cross-sell Consult Clients 52

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Sales Hacker

JULY 3, 2020

We’ll look at each one, and identify how you can use it to successfully sell to multiple decision makers across departments. The company I work for primarily sells to marketing teams. But our content marketing services can impact human resources, customer service, investor relations, sales, and account management as well.

Cross-sell 129

Cross-sell Closing Service Prospecting 129

SaaStr

SEPTEMBER 27, 2024

The three growth tactics that worked for Rippling can be categorized into three different stages: Outbound Increasing closed-won revenue rates Serving customers and expanding revenue in the base Let’s start with outbound, where most of Rippling’s revenue comes from attribution-wise. An account manager owns a dollar quota like an AE.

Growth 125

Growth Quota Account management Cold Call 125

Salesforce

APRIL 2, 2025

The product is the lead, but the sales-assisted motion will help close the deal. PLS increases speed to close and it reduces the time reps use nurturing leads. This shortens the time needed to close deals. Learn more What is product-led sales? ” The prospect is now in a sales cycle without realizing it.

Product 79

Product Territory Sales Price 79

The 5% Institute

AUGUST 7, 2023

In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.

Account management 52

Account management Negotiate X-functional Cross-sell 52

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

Partners in Excellence

AUGUST 30, 2022

They had invested a lot in training, content, and other programs to support the account based selling focus. People were going through the motions of developing their account plans, they would review them with management, then they went back to doing their jobs in the way they had always done them.

Sell 129

Sell Territory Cross-sell Referrals 129

Salesforce

MAY 9, 2024

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?

Account management 52

Account management Finance Promote Cross-sell 52

SaaStr

JULY 1, 2024

It sounds great to be able to sell to more people and sell bigger deals, but are you ready? You want to ensure you have cross-functional alignment and that this isn’t another squirrel you’re chasing. Do you have a core portion of your team equipped to sell upmarket? When Should You Move Upmarket? Look at your team.

Cross-sell 117

Cross-sell Price Account management Up-sell 117

Partners in Excellence

AUGUST 25, 2014

We may get some of it through upgrades with those we are currently doing business with in the account. But we probably won’t achieve all the growth we need to achieve by relying on upgrades and cross sell to our current customers. What are the other parts of the organization we should be working with?

Territory 120

Territory Cross-sell Strategize Account management 120

Veloxy

NOVEMBER 29, 2021

In addition to improving your chances of closing more deals, predictive sales analytics also improves the customer experience by delivering the right engagement, with the right content, at the right time, every time. Yet, how it can shape selling for your company can be revolutionary for you. Pipeline Management.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Sales Hacker

JULY 25, 2022

Before a new customer deal can close, an SDR has to find that customer. Sales development managers shoulder a host of responsibilities, but their biggest job is to coach their reps. SDR manager’s goal: Coach reps to keep the top of the funnel full. Building an account manager dashboard. Account value.

Engineering 116

Engineering Objectives and Key Results Cross-sell Pipeline 116

Martech

MARCH 1, 2024

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. They have also been trained in concepts like customer management, LTV and the financial value of loyalty.

B2B 129

B2B Cross-sell Pharmaceutical Account management 129

Veloxy

AUGUST 17, 2022

Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. The Top 7 Best Salesforce Automation Tools. source of image. source of image.

Appointment 147

Appointment Territory Cross-sell Contract 147

Sales Hacker

FEBRUARY 1, 2021

For key accounts, the account manager should have a clear understanding of the client’s needs and how well their company is satisfying those needs. That’s why closing this gap between what you hope the customer feels and their actual view about your product/service is at the heart of retention.

Customers 102

Customers Contract Cross-sell Account management 102

Sales Hacker

APRIL 6, 2022

And these manual processes take sales reps away from their most important activity: selling. If you’re selling a limited number of products or services, or have an extremely simple pricing model, a CPQ system may be beyond your needs. A better selling experience. 5 benefits of CPQ software. Scaling sales operations.

Cross-sell 108

Cross-sell Contract Price Finance 108

Sales Hacker

MAY 6, 2021

They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. And this is exactly why you hired them! Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

B2C 121

B2C Pipeline SQL Strategize 121

Hubspot

OCTOBER 16, 2017

If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate. Acquire “seed” accounts. Manage deal flow. If they sell nothing in a month, their salary is zero.

Commission 101

Commission Quota X-functional Non-Profits 101

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell Technology Technology GTM 93

SaaStr

FEBRUARY 26, 2021

Terminus reorganized its org structure to move new business, retention and account management under the CRO. They moved dedicated resources to grow their customer marketing and created a new account management team that previously did not exist. Always have more to sell. Creates advocates. Key Takeaways.

Cross-sell 80

Cross-sell Account management Growth Campaign 80

Hubspot

FEBRUARY 7, 2018

For instance, someone who loves to get to know their customers and help them achieve their goals over an extended period would likely be best in account management. Account Executive (AE). Account Manager. Sales Manager. Unlike a closing sales rep, SDRs don’t carry a traditional quota. Sales Engineer.

Territory 101

Territory Commission Outside Sales Account management 101

Sales Hacker

APRIL 21, 2021

Now, the AE must work with sales ops, salesforce admins, and legal to close this opportunity. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Creates processes to enhance cross-functional collaboration between sales, marketing, and customer success.

Finance 116

Finance Cross-sell GTM SQL 116

SaaStr

JANUARY 30, 2023

To tap into this revenue potential, Deel grew the account management team so managers could reach out to clients, share products, upsell, and cross-sell. With the growth of account management, Deel grew the business from 50 million ARR in December 2021 to 100 million ARR by the first quarter of 2022.

Cross-sell 107

Cross-sell Account management Clients Growth 107

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Nearly half of their time is spent selling remotely (i.e. Account Manager.

Commission 94

Commission Territory Finance Inside sales 94

Partners in Excellence

OCTOBER 20, 2011

This week we’ll focus on a metric critical to major, global or key account managers. In these cases, there is a high degree of interdependency, trust, and very close relationships between the customer and vendor. Your account plan should include very strong cross sell and upsell plans.

Territory 105

Territory Cross-sell Negotiate Account management 105

Sales Hacker

MAY 10, 2021

If you have products to sell online , you need the two teams to work together for revenue and margin growth. Opportunity to upsell and cross-sell. Even after you close a deal with a client, there is always an opportunity to upsell or cross-sell. It also allows you to upsell and cross-sell existing clients.

Cross-sell 80

Cross-sell Customers Referrals Pitch 80

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. .

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

JUNE 2, 2021

This means partnering closely with the sales, marketing, product marketing, product management, sales operations, and human resources organizations to ensure that they’re collaborating like a well-oiled machine. Participants: marketing, product marketing, product management, sales, HR and sales enablement. Collaboration.

Sales 119

Sales Pipeline Cross-sell Sports 119

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Sales Hacker

DECEMBER 22, 2020

Salespeople are often wasting time fumbling around with junk leads, static lists, and haphazardly reaching out to accounts they aren’t yet ready to close. million with about 10, and today we’re sitting with 13 people, and we just crossed 2 million in revenue. We can cross-sell. In year two, we hit 1.5

Cross-sell 103

Cross-sell Clients Growth Up-sell 103

Highspot

SEPTEMBER 9, 2020

This shift reflects a convergence of digital-native sellers and buyers in one place: as buyers increasingly engage online, the typical digital prospecting activities of ADRs and SDRs suddenly seem perfectly suited to closing deals, rather than just qualifying accounts. As a result, leaders are rethinking the siloed sales approach.

B2B 90

B2B Sales Cross-sell Contact 90

Sales Hacker

NOVEMBER 16, 2021

WordStream is designed to make DIY PPC management easier and more streamlined. It allows marketers and sales teams to create, manage, monitor, and optimize PPC campaigns from one dashboard. It offers time-saving alerts, workflow tools, and a cross-platform reporting dashboard. Key features: Agency management options.

Lead generation 126

Lead generation Price Campaign Cross-sell 126

Sales Hacker

SEPTEMBER 24, 2018

To put things in context, sales engagement platforms are the selling world’s version of the cell phone and email when it comes to sheer transformative power. Sales engagement platforms are the only technology dedicated to turning SALs and MQLs into Closed Won customers. When speed and scale come into play. Buyers own the conversation.

Cross-sell 93

Cross-sell Sales CRM Quota 93

Gong.io

AUGUST 10, 2020

Which selling skills should account managers focus on building? On a recent episode of the Reveal podcast, we connected with MJ McCarthy, VP of Account Management at Everbridge, for answers to these and other questions that are top of mind for revenue leaders. Selling Skills and Account Management.

Customers 62

Customers Cross-sell Account management Drivers/motivators 62

Partners in Excellence

NOVEMBER 26, 2018

Instead most organizations are training on yesterday’s skills–questioning, objection handling, prospecting, qualifying, account management, deal management, closing, and so forth. Don’t get me wrong, some of these things may be helpful. They may even be sustainable.

Objection handling 82

Objection handling Cross-sell Technology Technology 82

Gong.io

AUGUST 3, 2022

Closing new contracts is important, but retaining and increasing revenue from existing accounts is crucial for maintaining and growing ARR. Customer success and account managers collaborate here to keep the buyer satisfied and to identify opportunities for expansion (through cross-sell and upsell conversations).

Customers 87

Customers Cross-sell Contract Price 87