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Channels are a highimpact route to market, they enable us to connect with customers we can’t easily connect with. They get a margin or commission for the sale or that product. Channels “partners” have been a part of sales ever since sales have existed. The dominant model has been a “sell through model.”
Or the one I hear too often, “My job is to focus on deals, I don’t have time for all this account/territory planning or pipeline/forecasting stuff… ” Or, I don’t have time to plan my deals or my calls, I’m experienced, I can just shoot from the lip.
The aha moment I have had is a shift from being so attached to the outcome or the sale to being attached to the ability for the product I sell to actually positively impact someones business or life. If you are passionate about helping people and not passionate about just your commission, the goal becomes easier to attain… HELP PEOPLE.
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