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Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. First Job: Consultant at Andersen Consulting. "My First Job: Analyst at Deloitte Consulting.
Callie Moriarty: I’m from Newton, Massachusetts. Callie Moriarty: I thought about it as effective accountmanagement. I think in general, I’d put it in the same category as accountmanagement. Sam Jacobs : Where are you from originally, by the way? Right outside of Boston. Sam Jacobs : Cool.
When we left Massachusetts, the calendar said early April, the grass and gardens were still dormant and the weather felt like mid-January with some games played in 25-degree wind chills! It doesn’t matter whether salespeople are in accountmanagement or account executive roles. Pivot to sales. Do it right now.
Let’s say a prospect is concerned about how much they’re spending on IT consultants. And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. A good champion can help facilitate faster deals, bigger contract sizes, and easier accountmanagement.
AccountManagement: An AccountManager is responsible for nurturing and managing relationships with existing clients to ensure their satisfaction and maximize revenue opportunities. Consult with your marketing team to get a feel for the roles on their team and what each of them involves.
A sub-group: This could be an industry, like aerospace or insurance, a demographic, like women or minorities, or a role, like sales development reps (SDR) or accountmanagers. Check the tone of the community The easiest way to do this would be to make a free account and lurk for a week or so.
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