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On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on accountmanagement and account expansion selling. You'll learn why a focused and intentional accountmanagement strategy is essential for net revenue retention and account expansion.
But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table. For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed.
But there’s one thing I can tell you in SaaS, at least: Almost Everything Except the Product Itself is Sort of the Same at a Given ACV (Annual Contract Value) Level. A certain way you retain customers and prove support. Customers will expect more services, more accountmanagement, more configuration.
With the emergence of AI, the roles of operations, client services, writers, SEO execs, accountmanagers, SEO directors and tech SEOs could be significantly transformed or even replaced by AI agents, potentially reshaping the entire SEO industry. Accountmanagement could be as easy as receiving a client’s email or chat message.
Like any sales/business professional, our customers are very dear to us. The customer agreed—-well sort of—-well really not (at least in the wisdom that hindsight provides). The customer agreed, started scheduling people and resources. The good news was we were going to get the contract.
While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ Too often contract cancellation (or non-renewal) comes as a surprise, but it never should.
“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.
We tend to take for granted that our customers know how to buy. We assume they know how to get approval, how to contract, how to issue an order. Customers need our help! We need to guide our customers and can provide that insight because we see customers going through this process every day.
I called customer service, got a very good agent. Unfortunately, the answers she was giving me weren’t satisfactory so I asked if I could speak to a manager. So while they had designed a process that was very efficient and effective for them, it was unworkable for me–the customer.
There is the customer success rep, which focuses on existing customers. One of my core principles is that a good sales contract, at the end of the day, hurts both sides just a little bit—not too much on one side or the other, but just a little bit on both. This is the very definition of fairness.
While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. AccountManagement.
Most sales reps spend over 175 hours every year on generating quotes and proposals, and waiting for contracts to be signed. When speed to close is essential in a competitive profession, you need the ability to generate and send contracts in one click, one minute. Luckily for accountmanagers there is Scratchpad.
If your product or service is a high priced solution that includes customization, then outside sales will work perfectly. 3: AccountManagers. The AccountManager is responsible for checking on clients and nurturing relationships after the contract is signed. Customer Relationship Management Software.
In this Expert Insight Interview, Brent Keltner discusses how to transition elegantly from sales to customer success and develop that as a continuum. This Expert Insight Interview discusses: How customer success has changed in the subscription-based economy. Why organizations must work hard to make the customer experience seamless.
In today’s dynamic business landscape, various accountmanagement roles plays a pivotal part in maintaining customer satisfaction, driving revenue growth, and fostering lasting business relationships. Accountmanagement roles encompass a range of responsibilities that require a unique blend of skills and expertise.
For SaaS companies, the allure of the enterprise customer is pretty strong. And because enterprise customers typically stick around longer, they lower your overall churn risk. Plus, enterprise customers usually spend more—on support, seats, usage, integrations, etc. Rigorous security requirements. Integration options.
In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful accountmanager. The role of an accountmanager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.
Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key accountmanagement strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.
SaaS businesses are discovering that customers choose and recommend them based not on flashy marketing or super fancy product features but on the experience of engaging with the company and the value it delivers. Delivering a cohesive and die-hard customer experience doesn’t happen accidentally. You need to be accountable.
Other tools are more specialized, such as gamification, customer experience management, and lead prioritization. Then, you can automatically track your customers’ email engagement to better prioritize leads. You’ll easily generate quotes, proposals, and contracts in a variety of formats and in mere seconds.
This can change many things, including price, customer service, contract enforcement and more. Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses. Sometimes the acquiring company is stricter about contract terms,” said Petersen. “I’ve Product roadmap.
” and “Something we found really effective at CoursKey, and other vSaaS businesses will likely find as well: Instead of running pilots, sign a multi-year contract but give them an opt-out after 3-6 months. A short, paid pilot is a great way for a customer to force a new vendor to prove themselves. But an unpaid pilot?
One area where they tend to shine is customer support. While all vendors care about customer retention, larger players have far more roles and folks devoted to churn prevention. While it can take some coordination to include everyone in discussions, each account team member can more easily focus on their roles.
For SaaS and subscription businesses, customer success is a key revenue driver. Closing new contracts is important, but retaining and increasing revenue from existing accounts is crucial for maintaining and growing ARR. So, how exactly do you measure if a customer is “successful” (and what does that even mean?).
For example, our research shows that using Adobe Sign results in contracts being signed 21x faster than using paper-based signatures. Second, once contracts are in play, salespeople can monitor their status and stay on top of every step. Fourth, this digital automation improves accountmanagement and customer satisfaction.
The beauty of a sales performance dashboard is your ability to customize it. Metrics that depend on employee performance and customer behavior. May include: customer retention rate, win rate, and new customers acquired. Before a new customer deal can close, an SDR has to find that customer.
We talk about all the things we want to accomplish—meet more executives, expand our contacts and visibility in the customer, displace competition, sell them more stuff, become a “valued partner.” ” Every account plan always includes a lot of actions and activities. What do we need to do to achieve this?
Pioneered in the 1990s by Jack Napoli, the MEDDIC framework transforms teams into sales powerhouses by delving deep into the elements of the customer buying experience. And by the end, you’ll know more about your customer than you have before. Learn more What is the MEDDIC sales process? Let’s start with what MEDDIC means.
Well let me just step back with my learnings as you do your own planning: First, assuming you are growing > 80% YoY or so, have a lot of pre-paid annual contracts, … you should be able to be cash-flow positive almost no matter what somewhere around $5-$8m in ARR. The incremental customer can become extremely expensive.
Both had a roughly similar make-up of customers, split between: Big Customers (Fortune 500 / Global 2000 types) — not many, but each paying a lot; Small and medium-sized businesses, each paying four or five figures a year; and then. On the one hand, their largest customers were very important and creating six-figure deals.
We’ve already written about community in B2B and in the story below we hear about the evolution from accountmanagement, via customer success, to customer love, from someone who has worked through it in practice. Customer success gets passionate. We look at how many hours customers like to spend with the team.
To be honest, I’m stunned with some of the thinking about growing account based businesses. Keeping the customer, if you have a subscription type of offering, getting the renewal. Wrapped around this is some notion of upsell/cross sell, “Can we expand the relationship with the current customer (individuals)?”
Can reports be customized and automatically delivered to different users and types of users in their preferred formats? What kind of customer support is included? Will we have a dedicated accountmanager and technical support? How do you validate the accuracy of your data appends and matches?
What kind of customer support is included? Will we have a dedicated accountmanager and technical support, especially with the initial migration? How responsive is customer service? Questions for vendor about pricing Although not all vendors require an annual contract, many do. Has there been any downtime?
If you are not familiar with Flexport, they are a licensed customs brokerage and freight forwarder built around a modern web application that helps brands move products around the world. Clearly understand how your customer buys. Make sure you know how your customers buy and tailor your go to market strategy and messaging to that.
Here are a few of the most common paths SDRs may take: Account Executive: As the most popular next step in an SDR’s sales career, an Account Executive is responsible for building and maintaining relationships with clients to drive sales and achieve revenue targets. Learn more
A well run procurement organization already has strong spend management programs in place. They have strong compliance and contractmanagement programs in place. AccountManagement Communicating Competition Future Of Buying Insight Selling Learning Overcoming Crises Partnering Procurement Strategies Strategy Uncategorized'
“We added slack for customer support and on boarding” — Adam Livesay, founder, Elevat. In your contracts. “Pacakage in extras, all users, projects, features into the price and reduce any hidden costs in contracts. “E contract” — Julie Grieve, CEO CritonHQ. “Simplicity.
Let’s take a closer look at each word: Configure: Configuration of products and services ensures that what you provide is actually available, meets the buyer’s needs and specifications, and can be delivered according to the agreed-upon contract terms. What type of companies need a CPQ? Who should consider purchasing a CPQ?
Which selling skills should accountmanagers focus on building? How can you increase long-term customer retention? On a recent episode of the Reveal podcast, we connected with MJ McCarthy, VP of AccountManagement at Everbridge, for answers to these and other questions that are top of mind for revenue leaders.
If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase average contract length. Increase percentage of repeat customers. Secondary goals: Acquire well-known customers.
And when someone posts about their poor customer experience or some questionable action taken by a vendor, it travels the world in record time. Failure to renew leads some customers to be shown the fine print in the contract they signed. It could be useful for customer support or in case Adobe is served with a warrant.
Are you a B2B accountmanager or sales executive who is serious about account-based sales or account-based marketing (ABM)? If the answer is “Yes,” chances are you understand your customers want partners, not vendors. The most effective accountmanagers and sales teams understand their customer’s narrative.
We both were accountmanagers selling millions of dollars worth of technology to a major aircraft company. Ron and I would meet with various decision makers who were involved in a project that would involve thousands of the items we sold on one contract. Ron would always ask the same questions –. Get those answers.
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