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On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on accountmanagement and account expansion selling. You'll learn why a focused and intentional accountmanagement strategy is essential for net revenue retention and account expansion.
What’s more, research shows that over 75% of prospects really don’t want to engage in face-to-face meetings. You’ve already likely heard of a few standard roles such as Account Executives or Sales Engineers. They’re responsible for calling and emailing several prospects with the end goal of setting up a meet. 4: Sales Engineer.
One of my core principles is that a good sales contract, at the end of the day, hurts both sides just a little bit—not too much on one side or the other, but just a little bit on both. In today’s world, we often meet someone twice. Real accountmanagement is also fading away from a business point of view.
In today’s dynamic business landscape, various accountmanagement roles plays a pivotal part in maintaining customer satisfaction, driving revenue growth, and fostering lasting business relationships. Accountmanagement roles encompass a range of responsibilities that require a unique blend of skills and expertise.
Here are the most popular features of the tool: Your leads & contacts are automatically analyzed and prioritized for buyer intent Field sales routes are optimized for more stop-ins and meetings Automatically capture, create, update, and track records from your inbox. Apptoto integrates with Zoom and other online meeting tools.
In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful accountmanager. The role of an accountmanager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.
Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key accountmanagement strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.
Why is it that companies have a sales process they follow rigorously to win business, yet avoid the same discipline in managing those customers throughout the lifecycle of their contracts? Too often contract cancellation (or non-renewal) comes as a surprise, but it never should. Today we can start to change that.
Everyone on your team must meet their specific goals in order for your engine to operate efficiently. Future meetings. If your reps don’t meet their quota, you have a record of their activity — which means you can dig into the numbers to figure out why they’re behind and coach them accordingly. Account value.
“We do scheduling and routing of meetings,” she clarified. “The meeting might be going through to a salesperson, accountmanager or a CSM. Our premise is, life is too short to spend time booking meetings.” From accountmanagement to customer success.
Thus, they provide a large account team with clearly defined roles, including account executive, customer success manager, technical accountmanager, solution architect, etc. While it can take some coordination to include everyone in discussions, each account team member can more easily focus on their roles.
At the start of a business relationship with a new account, you bring members of the sales and delivery teams together to meet with the new client to ask what’s most important to them. The contract is signed. a bad idea with new major accounts. Think about that moment. The business is won.
We talk about all the things we want to accomplish—meet more executives, expand our contacts and visibility in the customer, displace competition, sell them more stuff, become a “valued partner.” ” Every account plan always includes a lot of actions and activities. What’s in it for the executive?
How will we meet their ever changing expectations.” The good news was we were going to get the contract. The bad news was we were going to get the contract. We could muscle our way through projects. ” Walking Away Sales As A Special Case Of Project Management What If You Sold What Customers Wanted To Buy?
We both were accountmanagers selling millions of dollars worth of technology to a major aircraft company. Ron and I would meet with various decision makers who were involved in a project that would involve thousands of the items we sold on one contract. Ron would always ask the same questions –.
In your contracts. Recap the meeting to ensure alignment. “Offer something of value at every interaction whether it is content or a meeting, and it needs to be something your prospect really does value not “learn how our solution that will help you.” — Kris Bondi, CMO. In your service offerings. In your proposals.
Will we have a dedicated accountmanager and technical support? If the email marketing platform vendor answers your questions and the platform seems to meet your needs, it’s time to start checking references, speaking with existing customers, and negotiating the contract. What kind of customer support is included?
As they have scaled and gone up market, they are finding some large companies just want to use the software but move so much volume they can contract directly with the ocean carriers; so they are starting to charge those companies a pure software fee. At some point it became obvious we had to send a team out.
And as data breaches continue to cause massive headaches for brands around the globe, meeting rigorous security requirements is also crucial. Consider who in your organization will be point to collect responses and manage that process. I like to use a contracts and compliance manager for this critical responsibility.
Will we have a dedicated accountmanager and technical support, especially with the initial migration? Questions for vendor about pricing Although not all vendors require an annual contract, many do. Once you’ve selected a vendor, be sure to get in writing a list of what technology and support are covered in the contract.
Number of new (first) client meetings per month. KPI’s for AccountManagement and client retention / growth. Depending on your business, you may have additional KPIs to take into account. A company with multi-year contracts and varying usage would measure contract value versus actual contract spend, for example.
AccountManagement. Account Executives and/or BDRs. Which is why holding expansion strategy meetings where all essential functions are invited and encouraged to collaborate is a great place to start. In this way, we know which levers we can potentially pull to drive more and larger expansion deals. Customer Marketing.
I am currently on the road, running from meeting to meeting, but I had to address the problem, it was impacting our people and work they were doing. Unfortunately, the answers she was giving me weren’t satisfactory so I asked if I could speak to a manager. I was scheduled in meetings, in airport travel, etc.
Prospects can tell right away that you’re not just another robo-dialer, and while they’ll appreciate the clarity with which video helps you explain concepts and contracts, they’ll be deeply persuaded by the fact that you’re a living breathing person they can trust. Should they now book a meeting? Explain the contract.
Do you have any questions about the contract?". Great to meet you [prospect]! Use it to coordinate meetings, set up calls, and confirm next steps -- but don’t use it to advance an opportunity. Contract questions. Never comment on a contract or proposal over email. Never comment on a contract or proposal over email.
For instance, someone who loves to get to know their customers and help them achieve their goals over an extended period would likely be best in accountmanagement. Account Executive (AE). AccountManager. Sales Manager. AccountManager. Jobs in sales: Sales development rep (SDR). VP of Sales.
Overcoming resistance to change Leadership support communicates the importance and benefits of SEO tools to the organization, encouraging a positive attitude towards embracing innovation, facilitating change management, and navigating resistance or skepticism. Without the MSA, contractmanagement could prove to be lengthy and frustrating.
Let’s take a closer look at each word: Configure: Configuration of products and services ensures that what you provide is actually available, meets the buyer’s needs and specifications, and can be delivered according to the agreed-upon contract terms. Scaling sales operations. Want to learn more about CPQ?
Increase average contract length. Acquire “seed” accounts. Manage deal flow. Salespeople are demotivated to do anything but sell, so good luck asking them to attend meetings, log notes, go to training, etc. The more support you expect reps to give customers (such as implementation help, accountmanagement, etc.),
National AccountManager. If you’re ready for a new challenge, you might make the eventual jump to national accountmanager. In this role, you’d serve as the liaison for client relationships, communicating sales and marketing messages and assisting in the management of the account. Sales Operations Manager.
He describes how your business’ annual contract value dictates your “hunting strategy,” i.e. how you acquire, onboard, and retain new customers. If you offer a low annual contract value where users use a self-checkout process to purchase your product, then onboard new users with a low-touch, product-led process.
Beyond securing buy-in, another benefit of effectively communicating with all the key stakeholders is understanding the multiple perspectives inside a large account. Identifying these stakeholders, understanding their unique pain points and tailoring your message to meet their needs provides value to each individual.
While we have some generalized notion of “selling,” contemporary sales organizations have grown in complexity and have evolved into a roster of functions — such as business development, closing, accountmanagement, and customer success — that require different specialized skill sets for their respective teams. Contract Negotiation.
On the other is whitespace or the potential for expansion in an account. If a contract provides for 50 seats but the customer only uses 45, that’s 90% seat saturation. Low churn/High whitespace: These accounts could harness Outreach more widely. Our accountmanagement team steps in to see how we can help.
Since they don’t always have the benefit of the early discovery meetings, a summary gets them up to speed quickly. Buyer-Centric Finish: Contract is just a means to an end. Too many Close Plans conclude with “Contracts Signed.” Buyer-Centric Finish: Contract is just a means to an end. Outcomes: The devil in the details.
Who could avoid dreaming of those seven-figure deal sizes, 3-year contracts, and trophy logos? In addition to having a flexible architecture, here is a basic checklist of features that your product org needs to meet: Enterprise authentication and security controls. Real Service-Level Agreements that you can actually meet.
An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. It’s crucial you include a detailed schedule, so vendors know if they can meet your deadlines. Outlining your expectations will help eliminate vendors who don’t meet them.
While it is important for account executives to have great communication skills — verbal and written — they also need to know how to negotiate new contracts and renew existing contracts. The average annual salary for an Account Executive is $59,630 , and it can get as high as $110,000.
Think about it: A new client would come on board having never met me or some of the key players on the team, but rarely if ever would the client ask to talk to any of us before signing a contract. Despite this, I''d be their main point of contact, their consultant, and managing the team that''s getting their work done. happening.
Conflict resolution was certainly not in your job description when you started out as a designer, accountmanager, or copywriter. It feels like the client has all the power once you send the contract or proposal over. You want to win this account -- badly. Will he fire your agency mid-contract?
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Easier tracking of billable hours and human resource management.
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Easier tracking of billable hours and human resource management.
Meet the experts. Meet the Experts. Managing Partner at CGI Executive Coaching. VP of AccountManagement in life sciences industry, leading a team of 85. Early termination or cancellation of contracts. Adjust your pitch to meet the tone of the marketplace. The markets are cyclical. Hilmon Sorey.
They travel to meet clients (whether by car, plane, or foot), and attend industry events and conferences to painstakingly prospect new leads. An inside AE ( Account Executive ) takes meetings booked by BDRs or directly by the buyer, presents product demonstrations, and closes contracts. Negotiating and closing contracts.
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