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SaaStr Podcast #376 with ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)”

SaaStr

Henry Schuck: People were spending more money annually on a DiscoverOrg contract than they were on a ZoomInfo contract. What does not having the right account structure? Not having the right account structure for us meant we took customers on, and we just spread them across account managers.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

They identify potential customers, present product or service offerings, negotiate contracts, and ensure customer satisfaction. Account Management: An Account Manager is responsible for nurturing and managing relationships with existing clients to ensure their satisfaction and maximize revenue opportunities.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. Having an ally on the inside can make the sales process run more smoothly.