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On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on accountmanagement and account expansion selling. You'll learn why a focused and intentional accountmanagement strategy is essential for net revenue retention and account expansion.
But there’s one thing I can tell you in SaaS, at least: Almost Everything Except the Product Itself is Sort of the Same at a Given ACV (Annual Contract Value) Level. You can spend more time with prospects. Customers will expect more services, more accountmanagement, more configuration. A certain way you market.
On the flip side, inside sales is handled remotely without face-to-face interaction with prospective buyers. These reps spend their days reaching out to prospects, qualifying them and building relationships by helping clients solve their business problems. 3: AccountManagers. What Positions Make up an Inside Sales Team?
One of my core principles is that a good sales contract, at the end of the day, hurts both sides just a little bit—not too much on one side or the other, but just a little bit on both. This characteristic is vital within a company, especially when selling to prospects. This is the very definition of fairness. AI is better and faster.
Do you have any questions about the contract?". I’m looking forward to working with you [prospect].". Great to meet you [prospect]! You’re working with a prospect. I found myself in this situation a few years back: The deal had been advancing, my prospect was responsive over email, and I was confident we would close soon.
Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key accountmanagement strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.
I bet things will get even better if you do: “Say no to a non-ideal prospect as fast as you can” — Loren Padelford, GM of Shopify Plus. In your contracts. “Create a mutual milestone doc for prospects to outline a path to implementation. “E contract” — Julie Grieve, CEO CritonHQ.
Finding ideal prospects means your SDRs must be experts on your products and services, and be able to communicate how they can solve your potential customers’ problems. Related: The Definitive Guide to Sales Prospecting With Proven Outreach Methods. Building an accountmanager dashboard. Account value.
” and “Something we found really effective at CoursKey, and other vSaaS businesses will likely find as well: Instead of running pilots, sign a multi-year contract but give them an opt-out after 3-6 months. Accountmanagement it’s same work. “1 year contracts for enterprise software. Jason, ed. :
At the start of a business relationship with a new account, you bring members of the sales and delivery teams together to meet with the new client to ask what’s most important to them. The contract is signed. But things really do change when prospects transition to clients. a bad idea with new major accounts.
We may want to increase customer satisfaction, both to drive retention–perhaps we have contracts we want to renew—and to drive growth. What activities are we going to conduct to find, prospect, and qualify those opportunities? Account planning and account plans are important.
We spend a lot of time prospecting to find them. The good news was we were going to get the contract. The bad news was we were going to get the contract. We could muscle our way through projects. ” Walking Away Sales As A Special Case Of Project Management What If You Sold What Customers Wanted To Buy?
Prospects can tell right away that you’re not just another robo-dialer, and while they’ll appreciate the clarity with which video helps you explain concepts and contracts, they’ll be deeply persuaded by the fact that you’re a living breathing person they can trust. Some 40% of salespeople say prospecting is the hardest part of sales.
We both were accountmanagers selling millions of dollars worth of technology to a major aircraft company. Ron and I would meet with various decision makers who were involved in a project that would involve thousands of the items we sold on one contract. Ron would always ask the same questions –. Get those answers.
As they have scaled and gone up market, they are finding some large companies just want to use the software but move so much volume they can contract directly with the ocean carriers; so they are starting to charge those companies a pure software fee. At some point it became obvious we had to send a team out.
On the other is whitespace or the potential for expansion in an account. If a contract provides for 50 seats but the customer only uses 45, that’s 90% seat saturation. Low churn/High whitespace: These accounts could harness Outreach more widely. Our accountmanagement team steps in to see how we can help.
Much of this thinking drives an “account maintenance” philosophy, as a result, we tend to look towards “farmers” or relationship builders as our accountmanagers. This thinking causes us to miss huge growth opportunities, and short changes the account of the value we might create with them!
While we have some generalized notion of “selling,” contemporary sales organizations have grown in complexity and have evolved into a roster of functions — such as business development, closing, accountmanagement, and customer success — that require different specialized skill sets for their respective teams. Prospecting.
Narrow your list of prospective vendors by evaluating their platforms based on your use cases. Will we have a dedicated accountmanager and technical support, especially with the initial migration? Questions for vendor about pricing Although not all vendors require an annual contract, many do. And how much do they cost?
SDRs are responsible for outbound prospecting. SDRs usually do this by cold-calling or cold-emailing the prospects. The SDR then gives prospects a quick rundown of what the product is and what it can do for them. When an SDR has vetted a prospect, they'll pass the potential lead to Account Executives (AEs).
Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. And so it’s 65% more likely to convert a repeat customer than a brand new prospect. Want to see more content like this? Maybe, maybe not.
For instance, someone who loves to get to know their customers and help them achieve their goals over an extended period would likely be best in accountmanagement. Account Executive (AE). AccountManager. Sales Manager. Account Executive (AE). AccountManager. Outside Salesperson.
Increase average contract length. Acquire “seed” accounts. Manage deal flow. The more support you expect reps to give customers (such as implementation help, accountmanagement, etc.), You can pay: when the customer signs the contract. Here are some common ones: Primary goals: Grow revenue. Lower expenses.
Try to visit 5 prospects or customers a month. Upgrade alignment between Customer Success, AccountManagement and Sales. In SaaS, the date the contract is Adobe Signed isn’t the end of the sales process — it’s basically the start. It helps bringing prospects and customers together.
Total length of time to qualify a new prospect. KPI’s for AccountManagement and client retention / growth. Depending on your business, you may have additional KPIs to take into account. A company with multi-year contracts and varying usage would measure contract value versus actual contract spend, for example.
Failure to renew leads some customers to be shown the fine print in the contract they signed. They have to transition to new customer success reps and accountmanagers, eroding the relationship and trust they built with those people. How do today’s B2B tech vendors establish and build trust with their customers and prospects?
Better still, imagine getting your prospects to tell you both who their key players are and all the gory details of their organization’s buying process –– and having it verified by the buyer before you even submit a proposal. RELATED : Stop “Closing” Your Prospects! Buyer-Centric Finish: Contract is just a means to an end.
He describes how your business’ annual contract value dictates your “hunting strategy,” i.e. how you acquire, onboard, and retain new customers. If you offer a low annual contract value where users use a self-checkout process to purchase your product, then onboard new users with a low-touch, product-led process.
AccountManagement. Account Executives and/or BDRs. Takeaway #4— By focusing on higher frequency upsell opportunities, companies can increase their revenue from existing accounts by more than 40%. There’s also a school of thought called PLG (product-led growth) that serves as a great strategy for expansion.
Take, for instance, the task of creating a play to help your accountmanagement (AM) team increase partner license sales. Answer: AccountManagement. Audience SME = Partner Sales Manager. Enablement SME = AccountManagement Enablement Lead. WHO (Customer). Which persona is this play targeting?
Retained CSMs for Enterprise, allowing them to have more strategic conversations about accountmanagement, while still giving them access to day-to-day support. From an SDR standpoint, we assumed the new approach would involve cold calling , emailing, and LinkedIn messaging prospects, just like we did in SMB,” he says. .
It can be difficult to know what to focus on and how to best approach and understand prospects and customers. In order to offer some perspective on empathy in sales and how to incorporate it into your interactions with prospects, we've asked some HubSpot sales reps for their advice and ideas. Who are they? How are they doing?
Think about it: A new client would come on board having never met me or some of the key players on the team, but rarely if ever would the client ask to talk to any of us before signing a contract. Despite this, I''d be their main point of contact, their consultant, and managing the team that''s getting their work done. happening.
Get out on more prospect and customer Zooms as CEO. Upgrade alignment between Customer Success, AccountManagement, and Sales. In SaaS, the date the contract is Adobe Signed isn’t the end of the sales process — it’s basically the start. Way too much goes to new prospects. As more of those leads close.
Conflict resolution was certainly not in your job description when you started out as a designer, accountmanager, or copywriter. It feels like the client has all the power once you send the contract or proposal over. You want to win this account -- badly. Will he fire your agency mid-contract? 7) Be gracious.
Almost Complete Hand-off of Customers to “Others”, Customer Success, AccountManager, etc. Make sure the reps are paid to love all the prospects and customers. Optional: Payment Upon Receipt of Cash, Not Contract E-Signing. This can be hard in the early, learning days of a SaaS start-up. Not break the ban k.
This systematic evaluation of the opportunities, strengths and vulnerabilities associated with an account provides a complete analysis of a prospect. Part of a Situation Appraisal is identifying your Field of Play, or the segment of a large account that is the focus of your strategy. We call this a Focus Investment.
Who could avoid dreaming of those seven-figure deal sizes, 3-year contracts, and trophy logos? Your Product Management team should start the Customer Development process again and interview prospective Enterprise customers to find out if they have the problems you currently solve. Post-Sales AccountManagement (Commercial).
Send better contracts. To close it, you’ll have to not only prove your value but also get buy-in from the prospect’s social media, design, and accountmanagement departments. Some deals need an extra push from the C-suite to get the prospect to take that next step. Provide a proof of concept.
Sales process” most often refers to a repeatable set of steps your sales team takes with a prospect to move them from early stage to a closed customer. Prospecting is the process of sourcing new, early stage leads to begin a sales process with. Prospecting might involve online research on sites like LinkedIn or Quora.
A sales lead handoff is the point at which a lead– whether a brand new prospect or an existing customer ripe for expansion – is transferred from one person on your team to another. Think marketing to sales development representative (SDR), SDR to account executive (AE), AE to accountmanager (AM), or AM to customer success manager (CSM). .
I’ve compiled questions I would have asked when I was on the other side of the desk and also from questions prospective clients ask us. You’re hiring an agency to manage on your behalf, but that doesn’t mean that you shouldn’t own the work. What does a typical contract term look like? Accountmanagement 26.
HubSpot's CRM is dedicated to ease-of-use and simplicity for admins, reps, and managers. The goal is to help you spend less time trying to get your sales system to work and more time working with your prospects. According to customer reviews, buyers appreciate the pipeline, task, quote, and contractmanagement tools.
Term-based contracts’ costs are fixed and based on access not usage. A new contract results in a new revenue stream, but the resale opportunity occurs at the end of a predetermined time period, not the product’s end of life. Subscription business models disrupt that cycle. Consumption-based licensing is often pay-as-you-go.
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