Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88

CTR 82

CTR Campaign Represent Click Through Rate 82

Search Engine Land

JUNE 11, 2024

clicks, costs, conversions), because while they’re important, they don’t tell the entire story of how the account performs and why. Instead, I want to focus on a few metrics that can help offer a deeper understanding of your account’s performance and paths to improvement when used in conjunction with your core KPIs.

CTR 75

CTR Click Through Rate Campaign Up-sell 75

Search Engine Land

SEPTEMBER 5, 2023

Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. “We want to hit {goal}. What should we expect to spend?” And for some, there’s a tendency to want to spit out a ballpark figure with little context or calculation.

CTR 126

CTR Pitch Clients Campaign 126

Search Engine Land

FEBRUARY 1, 2024

Inability to take direct actions within ad accounts Conversations with ChatGPT are stuck in OpenAI’s systems and can’t turn advice into actions in the ad platform. So, while it may suggest a useful new ad headline, it can’t upload that headline to your ad account. Simply asking it, “What are my best-performing campaigns?”

Construction 115

Construction Campaign Engineering Technique 115

Search Engine Land

JUNE 21, 2024

You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. Audits are carried out, recommendations are made and account management is handed over.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Hubspot

SEPTEMBER 12, 2011

Fewer Emails = More Conversions. They were also able to determine that "text-based emails from an account manager generated 10-times greater a response than nurturing emails that used more HTML.". Earlier last week, MarketingSherpa published a case study outlining Lumension's approach to improving its lead nurturing efforts.

CTR 71

CTR Click Through Rate Campaign Price 71

ConversionXL

AUGUST 24, 2021

Measure results from organic social media engagement, lead generation efforts, advertising ROI, email CTR, and other tasks you’ve worked on to help your cause. Here are four steps to help you feel confident throughout the conversation. What do marketing managers at your company do? Source: Nanigans.

Promote 141

Promote Pitch Campaign Niche 141