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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. Often, customer feedback and service data are not shared widely.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Project Management—an Essential Part of Account Management

SalesPop

One place where project management really comes into account management is bringing a broadly stated goal into realistic terms. They can use account planning and project management to figure out just how realistic that goal is. Numerous parts of project management will be part of this tool.

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First and Only Effective Account Management Included in Sales CRM

SalesPop

For any company involved with sales, account management and key account management is crucial and requires a vastly different skillset and toolset than winning new sales. What is (Key) Account Management? Yet account management still requires planning, resources, time and energy.

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26 CRM Techniques and Strategies for Customer Retention

Cience

These strategies include optimizing onboarding, quality customer service, using customer feedback, effective change management, and more. The CRM: A Key Customer Retention Tool. Your CRM stores all data about your customers. Manage Change Effectively. Optimize your CRM to personalize interactions.

CRM 96
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CRM Best Practices: How to Choose the Best Free CRM System

Hubspot

Your business is growing, and spreadsheets are getting frustrating to manage. You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features.

CRM 78
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7 value-added assets to engage and upsell customers

Martech

Your sales and account management teams may already be using some of your prospecting content in relationship building. First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Are there certain products or services they need? Services 1.

Customers 114