Remove Account management Remove Cross-sell Remove Growth
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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Sam Blond

SaaStr

Matt shared the three core growth tactics that transformed Rippling from cold calls in Parker Conrad’s basement to 1,500+ revenue professionals driving massive scale. Growth Tactic #1: Double Down on High-Touch Outbound (Even When It Seems Counterintuitive) When everyone zigged toward automation, Rippling zagged toward humans.

Growth 75
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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. Marketers have plenty of tools and skills to help account managers achieve their goals. So, we marketers need to get on board.

B2B 132
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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

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7 proven strategies for effective B2B customer retention

Martech

Penetration marketing Marketing teams can use their skills in data analysis to help account managers find valuable insights that lead to better upselling and cross-selling opportunities. This can also surface helpful reasons for the sales or account management teams to call the customer. .”

B2B 128
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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Why Your Sales Teams Can’t Cross-sell

Openview

The study titled “Driving Account Growth through Smarter Account Management” found that while better than expected customer service helps retain a sales account, it doesn’t actually impact the degree to which the account grows. To do this, build detailed customer profiles for all company accounts.

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Too often, businesses treat these as separate domainsone focused on development, the other on selling. The 4 key considerations for aligning product and GTM strategy to drive growth 1. Insight from a $1.3B acquisition by Adobe.

GTM 100