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How to un-silo your organization and be more customer-centric

Martech

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. Marketing flies the plane and sales serves the coffee, perhaps? For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. Who knows digital best?

B2B 131
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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

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What Is Key Account Management?

The 5% Institute

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management?

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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7 proven strategies for effective B2B customer retention

Martech

So, less than a quarter of B2B revenue actually comes from new accounts. Dig deeper: Why marketers must move from retention tactics to customer respect The focus on new accounts comes from sales teams incentivized to pursue them. “Well, of course, our sales counterparts are demanding it, she said. Give me leads.

B2B 128
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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Sam Blond

SaaStr

Contrary to the popular narrative that “outbound is dead” and “AI will replace sales,” Rippling has built a revenue juggernaut with a decidedly human-centric approach. Initially, they had CSMs as the only post-sales resource. “But simply adding retention metrics wasn’t enough.

Growth 80